Anchorage, Alaska Logo Design

Nearly every new Anchorage venture understands that they are in need of a logo, yet few new business owners entirely realize the pivotal role their logo design can play in their becoming successful, or why one logo functions better than another. A logo design has a critical and lasting effect on the growth of a company, select the right one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the life of a business.

The logos presented in the ImageCo portfolio help Anchorage, Alaska companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Anchorage, Alaska coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening in an older section of the area and really wanted to cast an old-fashioned feel without appearing as monotonous or low energy. I achieved both tasks by creating a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscope slide and also germs created for Anchorage, Alaska clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and effects of diseases, especially the branch of healthcare that deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo style with a leaping green frog made for a family fun facility in Anchorage, Alaska.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - made for Anchorage, Alaska traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional experiences by means of the pictures they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Anchorage logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Anchorage logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, while he loved the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced assessments on the benefit of a design. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that tend to hire an expert to design their logo realize how essential a logo is for their business so they are much more vested in the final result. Every logo design job possesses it’s portion of hurdles, but the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Anchorage, Alaska book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it really is the most necessary part of a published book considering that it is often the primary thing a person views in the bookstore. Regarding a publisher, it’s the best opportunity that they will likely ever have to advertise their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many occurrences one of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was definitely a success.

 Anchorage logo style utilized for advertising and marketing and a tag design for Vintage Instance includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be antique cases. For this logo design I strove to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for every thing from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Anchorage, Alaska, layout consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo design jobs considering that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design includes 4 personalities startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the opportunity to be understood.

Logo style developed for a hair design studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related a sense of tranquility and elegance for their new hair salon. I came up with a design that did not go the obvious course of creating just a stylized orchid but rather designed a logo that suggested an orchid in the pattern of a swirl integrated into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is in most cases the wrong route and in this case, the design ended up not being about the orchid but instead laid the attention on the feeling that they wanted to forecast to their patrons.

Arabian equine logo design developed for a steed ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo design tailored to embody the unique physical traits of the Arabian breed of equines. By having a distinctive head form and higher tail posture, the Arabian is one of the very most easily recognizable equine types in the world.

Las Cafe logo style a tiny dining establishment, design contains a customized manuscript font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style includes a customized manuscript font which hovers over a team of elaborate lines and dots.

Logo layout for a software program programmer the style attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the significance supporting a logo design is equally as important as how it serves the company it stands for.

Develop logo design created for a Anchorage, Alaska interior designer, design function a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Anchorage, Alaska interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site evaluations, programming, study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have been modified to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Anchorage, Alaska logo design job was performed for a leadership guide that assists business professionals to develop into more successful at handling people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used goods to other sports enthusiasts. I created their Anchorage logo design dsign along with an image which garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really composed for an Anchorage, Alaska regional farm it was in reality created for an investments broker, and this business logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projected esteem, effectiveness, and wealth.

 Anchorage Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for externally facing arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Luckily, in this case, I hit a bullseye with the very first go.

Logo design created for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to design a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.