Badger, Alaska Logo Design

Every new Badger business person understands that they require a logo, however few new business owners fully realize the crucial role their logo design will make in their success, or precisely why one logo design functions far better than another. A logo design has a critical and long term effect on the growth of a company, choose the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help Badger, Alaska businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not require consideration, they can be comprehended in merely a glance.
  2. Scalability: from labels to movie screens a scalable logo will stay legible and just as emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo should be lasting and should feel as relevant today, tomorrow, and forty years from today.
Retro logo style of a bicycle developed for a Badger, Alaska coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an older section of the community and wanted to project a nostalgic atmosphere without coming across as uninteresting or low energy. I achieved the two jobs by means of developing a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and also bacteria developed for Badger, Alaska clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and effects of diseases, mainly the field of healthcare which deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a concept and to a point, this design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and much more memorable.

logo design with a leaping eco-friendly frog made for a family members enjoyable facility in Badger, Alaska.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and a tree - designed for Badger, Alaska travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but rather reveal emotional experiences by means of the photos they record. The thought behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Badger logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Badger logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, while he loved the concept, didn’t care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and family as well as with people that they don’t even know so as to get objective assessments on the worthiness of a design. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to design their logo understand how crucial a logo design is for their business so they are way more invested in the final result. Every logo job has it’s share of challenges, however the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Badger, Alaska book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most necessary part of a published book given that it is in most cases the very first thing a person views in the book store. With respect to a publisher, it’s the absolute best opportunity they will likely ever get to promote their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many occurrences 1 of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was definitely a victory.

 Badger logo layout utilized for marketing as well as a label style for Vintage Situation features an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that looked to be much older cases. For this logo design I strove to come up with a logo that offered a fluid vintage feel to it and could easily be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo design produced for an orthodontist in Badger, Alaska, design consist of an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design projects due to the fact that it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design includes 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how people ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo design developed for a hair design studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that projected a spirit of calmness and elegance for their new hair studio. I created a concept that didn’t go the obvious course of creating merely a stylized orchid but instead designed a logo design that suggested a flower in the formation of a swirl integrated into the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they really wanted to project to their patrons.

Arabian equine logo style developed for a steed cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design styled to illustrate the unique physical traits of the Arabian pedigree of horses. With an unique head form and high tail carriage, the Arabian is one of the very most immediately recognizable equine lineages in the world.

Las Coffee shop logo layout a small dining establishment, design contains a changed manuscript typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style includes a customized manuscript font which hovers over a group of ornate lines as well as dots.

Logo design for a software program developer the style attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the meaning supporting a company logo is equally as important as how it brands the enterprise it represents.

Develop logo layout developed for a Badger, Alaska indoor designer, style function a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Badger, Alaska interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have actually been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Badger, Alaska logo design assignment was carried out for a leadership coach that assists business leaders to become more effective at supervising people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to market their used products to other sports enthusiasts. I created their Badger logo design dsign with a graphic that grabs the interest of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really composed for an Badger, Alaska area farm it was in reality developed for a commodities broker, and this particular logo design was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projects confidence, effectiveness, and luxury.

 Badger Logo design for a not-for-profit, Turning Point Solutions - the logo layout attribute for outwardly dealing with arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Luckily, in this case, I struck a bullseye with the very first shot.

Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to design a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.