Eagle River Logo Design

Each and every new Eagle River company realizes that they are in need of a logo, however few entrepreneurs thoroughly recognize the essential role their logo can take in their success, or why one logo design performs more effectively than another. A company logo has an immediate and lasting influence on the growth of a business, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Eagle River businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo should be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle developed for a Eagle River coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an old part of town and wished to visualize a nostalgic tone without appearing as stodgy or low energy. I fulfilled the two jobs by means of designing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide as well as germs made for Eagle River medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, especially the field of medicine that deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog developed for a household enjoyable facility in Eagle River.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - developed for Eagle River travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather convey emotional journeys by means of the images they capture. The idea behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I tried to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Eagle River logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Eagle River logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family members as well as with other people that they don’t even know so as to get unprejudiced viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their logo comprehend how important a logo design is for their organization so they are way more invested in the final result. Every logo design project possesses it’s share of difficulties, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Eagle River publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it really is the most vital part of a published book considering that it is ordinarily the first thing a person views in the book store. For a publisher, it’s the most ideal opportunity they will ever have to spotlight their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was definitely a success.

 Eagle River logo design made use of for marketing and also a tag design for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be older cases. For this business logo design I strove to come up with a logo that provided a fluid vintage feel to it and could easily be used for every thing from a website to a label on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Eagle River, style include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design jobs because it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself won’t have the chance to be understood.

Logo design created for a hair design workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed a feeling of ease and class for their new hair salon. I came up with a design that did not go the obvious direction of designing simply a stylized orchid but rather created a business logo which implied a flower in the formation of a swirl featured in to the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is more often than not the incorrect path and in this case, the design ended up not being about the orchid but alternately put the emphasis on the feeling that they really wanted to transmit to their customers.

Arabian horse logo design developed for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo concept customized to epitomize the unique physical traits of the Arabian type of horses. With an unique head shape and very high tail posture, the Arabian is one of the most immediately recognizable horse breeds in the world.

Las Coffee shop logo design a tiny dining establishment, design includes a modified script font which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design consists of a changed manuscript font style which floats over a team of elaborate lines and dots.

Logo layout for a software program developer the layout functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the organization it represents.

Evolve logo style created for a Eagle River interior developer, layout attribute a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Eagle River interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have actually been changed to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Eagle River logo design job was undertaken for a management expert that assists business leaders to become more successful at supervising people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their secondhand items to other sports enthusiasts. I tailored their Eagle River business logo dsign with an illustration that garners the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really composed for an Eagle River regional farm it was actually devised for a products broker, and this brand was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a brand mark that projected self-confidence, financial success, and luxury.
Logo designed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to create a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.