Acute Care 360 ImageCo, Eagle River, Alaska, AK,

ImageCo, Eagle River, Alaska, AK,

Evolv Design logo designed by ImageCo, Eagle River, Alaska, AK,

Red Panda Publishers logo designed by ImageCo, Eagle River, Alaska, AK,

Eagle River, Alaska, AK,

ImageCo, Eagle River, Alaska, AK,
ImageCo, Eagle River, Alaska, AK,

Mid Valley Pathology logo designed by ImageCo, Eagle River, Alaska, AK,

FSA OK logo designed by ImageCo, Eagle River, Alaska, AK,

Emerald Heights logo designed by ImageCo, Eagle River, Alaska, AK,

Club Sapphire logo designed by ImageCo, Eagle River, Alaska, AK,

Downtown Dogs logo designed by ImageCo, Eagle River, Alaska, AK,

School board logo designed by ImageCo, Eagle River, Alaska, AK,

Ferry Street Coffee Company logo designed by ImageCo, Eagle River, Alaska, AK,

Stoney Forensic logo designed by ImageCo, Eagle River, Alaska, AK,

Smart kernels logo designed by ImageCo, Eagle River, Alaska, AK,

POINTERS ON CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design firm presents a money back guarantee try to remember that they can’t refund the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be evaluated from the quality of their design work, if the work in their portfolio does not feature real life samples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to echo your personal vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Eagle River LOGO DESIGN​

For over 20 years ImageCo has been helping businesses of all kinds develop notable brands. We’ve undertaken logo design work for ranchers, universities, diamond miners, wedding singers, coffee shops, retail stores, and virtually every other kind of business you can envision. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be employed as an electrical sign. Because of our sign first method our logo designs can, and have been utilized in everything from fashion labels to electrical signs. Our sign first method insures that our logo designs are equally effective whether they are used in television commercials or web headers, they are consistently identifiable, comprehended, and always remembered no matter of size or application.

American Made ★ Design

Something that truly sets ImageCo apart from other design companies that you might have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to perform, we do ourselves. No matter the kind of design project we take on, logo, web site, trade show exhibit, or retail sign, we do not, and never will farm out our customer’s work to contractors located outside the USA. Whenever you contact us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and imposes the terms of how my customers and I conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

It’s likely that every new Eagle River company understands that they need a logo, yet few start ups thoroughly comprehend the essential role their logo will play in their becoming successful, or why one logo design performs far better than another. A logo has an instant and long-term influence on the viability of a business, pick the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Eagle River businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t need consideration, they can be understood in just a look.
  2. Scalability: from business cards to retail signs a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a company logo must be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It is a verb as well as a noun, it is an identifying mark and also the act of denoting something to make sure that it can be distinguished, its origin comes from the brand burned onto livestock. Today a brand signifies virtually anything with an intention, regardless of whether it be profit or political parties, a brand is an inherent aspect of defining the worth of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target audience, it’s goal is to produce an image that the audience will likely relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person says the brand names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and that is what makes people purchase those products. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the history of the majority of branding agencies you’ll find that they are quite often rebranded advertising and marketing firms. When someone states they are in advertising lots of people will likely have an idea about what they do. Yet when somebody states “I am in branding”… it simply seems much more attractive, maybe it’s because most individuals don’t recognize what it implies to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that describes the visual aspects of a product or company that influence view points. This mainly consists of the name, the logo design, the product packaging, the different colors used however can also consist of sound, illumination, texture, signage, really anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps shape the image of a firm, a product or a company. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral material such as cards, stationery, and also brochures. Some identity designers also build sites as well as software interfaces. The important role of a brand identity designer is to develop the visual cues as well as a psychological tone with the goal of influencing activities, end results as well as perceptions.

select SIGNS & LOGOS

Retro logo design of a bicycle created for a Eagle River coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an older section of the community and wanted to cast a retro tone without coming across as uninteresting or low energy. I fulfilled each of the tasks by designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide and bacteria made for Eagle River clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and consequences of diseases, mainly the field of healthcare that works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog created for a family fun facility in Eagle River.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Eagle River travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences by means of the pictures they capture. The idea behind this logo design was to use negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Eagle River logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Eagle River logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and family as well as with individuals that they don’t actually know so as to get unbiased assessments on the merit of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo recognize how important a logo is for their organization so they are way more vested in the result. Every logo job possesses it’s allotment of obstacles, however the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Eagle River book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most crucial part of a printed book since it is ordinarily the very first thing a person sees in the book shop. Concerning a publishing company, it’s the most ideal opportunity that they will ever have to promote their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences 1 of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was certainly a success.

 Eagle River logo style made use of for advertising and marketing and also a label design for Vintage Situation includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this brand concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Eagle River, style include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo projects because it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo layout produced for a Eagle River hair design workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that related a sense of relaxation and elegance for their new hair salon. I created a design that did not go the obvious course of creating simply a stylized orchid but alternatively crafted a company logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they really wanted to forecast to their clients.

Arabian equine logo design developed for a horse cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original business logo design tailored to display the unique physical traits of the Arabian type of equines. By having a different head form and very high tail carriage, the Arabian is one of the very most immediately identifiable equine breeds in the entire world.

Las Cafe, A Eagle River Coffee shop logo design a little restaurant, design contains a changed script typeface which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design consists of a modified manuscript typeface which floats over a group of luxuriant lines and also dots.

Logo style for a software application designer the style features and iconic Eagle River element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the significance behind a logo design is just as important as how it serves the company it represents.

Advance logo style developed for a Eagle Riverindoor designer, layout feature a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Eagle River interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, location examinations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Eagle River, the personalities for letter V as well as A in middle of words progressed have been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Eagle River logo design project was carried out for a management guide that enables business leaders to develop into more effective at handling people, expectations, and profitability.

A Eagle River business logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to sell off their secondhand items to other sports enthusiasts.

I tailored their Eagle River business logo design along with an image which grabs the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Eagle River company logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really developed for an Eagle River area farm it was in reality designed for a products broker, and this logo design was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a brand mark that projects self-confidence, success, and wealth.

 Eagle River Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for outwardly facing arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this instance, I hit a bullseye with the first try.

Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a popular Eagle River sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to design a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Electrical sign design for Eagle River restaurnat designed by Eagle River Sign Shop
Eagle River logo design and brand identity design for Eagle River businesses
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,

Logo designed by ImageCo, Eagle River, Alaska, AK,

Logo designed by ImageCo, Eagle River, Alaska, AK,

Logo designed by ImageCo, Eagle River, Alaska, AK,

Logo designed by ImageCo, Eagle River, Alaska, AK,

Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,
Logo designed by ImageCo, Eagle River, Alaska, AK,