Fairbanks Logo Design

Virtually every new Fairbanks venture understands that they require a logo, however few new business owners fully understand the essential role their organization logo can play in their becoming successful, or the reason that one logo functions more effectively than another. A logo has a critical and lasting impact on the financial success of a company, go with the right one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Fairbanks businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle produced for a Fairbanks coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older part of the area and really wanted to project a retro feel without coming across as stodgy or low energy. I accomplished both of these jobs via creating a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide as well as germs designed for Fairbanks clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and outcomes of diseases, especially the branch of healthcare which works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and more meaningful.

logo layout with a leaping environment-friendly frog created for a family fun center in Fairbanks.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and a tree - created for Fairbanks travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot places or things but rather reveal emotional journeys through the photos they record. The idea behind this logo design was to use negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Fairbanks logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Fairbanks logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family members as well as with people that they don’t even know so as to get unbiased point of views on the worthiness of a design. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that are inclined to hire a professional to create their logo design realize how essential a logo is for their company so they are way more invested in the outcome. Every logo project possesses it’s share of obstacles, but the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Fairbanks book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it really is the most vital part of a published book due to the fact that it is in most cases the very first thing a person views in the book shop. With respect to a publishing company, it’s the opportunity that they will likely ever get to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many instances 1 of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was certainly a success.

 Fairbanks logo style made use of for marketing and a tag layout for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be older cases. For this logo design I attempted to come up with a logo that possessed a fluid vintage feel to it and could be used for anything from a website to a label on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Fairbanks, style consist of an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects considering that it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the very same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be understood.

Logo design developed for a hair style studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a spirit of ease and elegance for their new hair salon. I came up with a concept that didn’t go the obvious route of making just a stylized orchid but instead crafted a logo design that suggested an orchid in the formation of a swirl featured into the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo design is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they wanted to forecast to their customers.

Arabian steed logo style developed for an equine cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo concept customized to symbolize the unique physical traits of the Arabian breed of horses. With an unique head form and very high tail carriage, the Arabian is one of the highly easily identifiable equine lineages in the whole world.

Las Cafe logo layout a tiny dining establishment, design consists of a customized script font style which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design consists of a modified script typeface which floats over a team of luxuriant lines and dots.

Logo layout for a software program developer the style functions as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the symbolism supporting a logo design is equally as important as how it brands the business it stands for.

Evolve logo style created for a Fairbanks indoor designer, style feature a collection of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fairbanks interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fairbanks logo design assignment was done for a management coach that helps business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their pre-owned items to other sports enthusiasts. I tailored their Fairbanks logo dsign along with an image that pulls in the interest of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually produced for an Fairbanks area farm it was really developed for an investments broker, and this particular creative logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a brand mark that projects self-assurance, financial success, and wealth.
Logo design designed for using a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to create a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.