Juneau Logo Design

Every new Juneau company knows they need a logo, but few entrepreneurs thoroughly grasp the vital role their company logo can play in their financial success, or why one business logo performs far better than another. A logo has a critical and sustaining effect on the prosperity of a company, select the correct one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Juneau businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike created for a Juneau coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an older section of the town and wished to visualize a vintage feel without coming across as boring or low energy. I accomplished both of these jobs by developing a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also bacteria developed for Juneau clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and outcomes of diseases, mainly the branch of healthcare which deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and even more unforgettable.

logo design with a leaping green frog developed for a household enjoyable facility in Juneau.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a some springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, and a tree - created for Juneau traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t capture locations or things but rather communicate emotional experiences by means of the photos they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Juneau logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Juneau logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, even though he loved the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced opinions on the benefit of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to design their logo design comprehend how important a logo is for their company so they are much more vested in the end result. Every logo design project possesses it’s allotment of hurdles, but the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Juneau publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most vital part of a published book due to the fact that it is often the first thing a person sees in the book store. With regard to a publisher, it’s the absolute best opportunity they will ever have to promote their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences one of the items folks tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was certainly a winner.

 Juneau logo layout used for marketing and a tag design for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be vintage cases. For this custom logo design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for every thing from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Juneau, style include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs because it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo style created for a hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried a sense of tranquility and class for their new hair salon. I came up with a design that didn’t go the obvious direction of crafting simply a stylized orchid but rather designed a logo that suggested a flower in the pattern of a swirl featured in to the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead laid the main focus on the perception that they really wanted to project to their patrons.

Arabian horse logo layout produced for a steed ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo concept fashioned to illustrate the unique physical traits of the Arabian breed of equines. By having a different head form and higher tail carriage, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Coffee shop logo style a little dining establishment, layout consists of a customized script font style which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design consists of a modified script typeface which hovers above a group of ornate lines as well as dots.

Logo layout for a software programmer the layout functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the meaning behind a logo is just as important as how it brands the enterprise it stands for.

Evolve logo design developed for a Juneau interior designer, layout feature a series of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Juneau interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, location inspections, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Juneau logo design job was undertaken for a leadership expert that aids business professionals to develop into more successful at overseeing people, expectations, and profitability.

A logo style including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a place to sell their secondhand items to other sports enthusiasts. I tailored their Juneau business logo dsign along with an illustration which garners the interest of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Juneau regional farm it was in reality devised for a products broker, and this particular creative logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a brand mark that projected self-assurance, success, and prosperity.
Logo made for the use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to produce a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.