Ketchikan, Alaska Logo Design

Each and every new Ketchikan business knows they are in need of a logo, yet few new business owners fully grasp the crucial role their organization’s logo can play in their success, or exactly why one logo functions far better than another. A company logo has an immediate and lasting effect on the prosperity of a business, select the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Ketchikan, Alaska companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from labels to billboards a scalable logo design will remain legible and just as emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo must be ageless and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo style of a bike produced for a Ketchikan, Alaska coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an older section of the city and really wanted to visualize a retro atmosphere without appearing as uninteresting or low energy. I accomplished both jobs via developing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as germs created for Ketchikan, Alaska clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, mainly the field of healthcare which works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a concept and to a point, this design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and much more meaningful.

logo style with a leaping eco-friendly frog created for a family fun center in Ketchikan, Alaska.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - designed for Ketchikan, Alaska traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but instead communicate emotional experiences through the pictures they capture. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Ketchikan logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Ketchikan logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family as well as with individuals that they don’t actually know so as to get objective viewpoints on the worthiness of a design concept. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo design comprehend how crucial a logo design is for their company so they are way more vested in the result. Every logo job possesses it’s portion of challenges, but the largest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Ketchikan, Alaska book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most essential part of a printed book considering that it is ordinarily the initial thing a person views in the book shop. With regard to a publishing company, it’s the opportunity that they will ever get to advertise their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences one of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was undoubtedly a winner.

 Ketchikan logo layout used for advertising and also a label layout for Vintage Situation includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be older cases. For this brand concept I strove to come up with a logo that had a fluid old style feel to it and could be used for every thing from a website to an insignia on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Ketchikan, Alaska, design consist of an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo jobs because it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design features 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the likelihood to be understood.

Logo style produced for a hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which carried an atmosphere of relaxation and connection for their new hair salon. I created a design that didn’t go the obvious path of designing simply a stylized orchid but alternatively designed a logo design which implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a company logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead put the emphasis on the emotion that they really wanted to project to their patrons.

Arabian equine logo style produced for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo design customized to illustrate the unique physical traits of the Arabian breed of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the highly immediately identifiable horse breeds in the whole world.

Las Cafe logo style a small dining establishment, layout includes a customized manuscript font which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, style includes a customized script font style which floats over a group of elaborate lines as well as dots.

Logo style for a software application developer the design attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in many cases the symbolism behind a logo is equally as important as how it serves the business it represents.

Advance logo style produced for a Ketchikan, Alaska interior designer, layout function a series of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ketchikan, Alaska interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have actually been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ketchikan, Alaska logo design project was undertaken for a management specialist that assists business professionals to develop into more efficient at managing people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to market their secondhand products to other sports enthusiasts. I designed their Ketchikan logo design dsign with a graphic that garners the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really created for an Ketchikan, Alaska area farm it was really designed for an investments broker, and this particular company was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a graphic that projected trust, financial success, and opulence.

 Ketchikan Logo design for a nonprofit, Turning Factor Solutions - the logo design function for ostensibly dealing with arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Fortunately, in this case, I nailed a bullseye with the very first go.

Logo created for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.