Anthem Logo Design

Every new Anthem company realizes that they need a logo, yet few entrepreneurs fully understand the key role their company logo will play in their becoming successful, or exactly why one logo works far better than another. A logo design has an instant and long-term impact on the financial success of a company, select the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Anthem businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo must be enduring and will feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bicycle created for a Anthem coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old section of the town and wanted to cast an old-fashioned feel without appearing as monotonous or low energy. I accomplished both tasks by means of creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and bacteria created for Anthem medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and consequences of diseases, mainly the field of medicine which deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and even more memorable.

logo layout with a jumping environment-friendly frog made for a household fun facility in Anthem.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - developed for Anthem traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional journeys through the photos they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of most professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I attempted to do something the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Anthem logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Anthem logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family members as well as with people that they don’t even know so as to get honest opinions on the merit of a design concept. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that have a tendency to hire an expert to design their logo comprehend how crucial a logo is for their company so they are way more vested in the outcome. Every logo design project has it’s share of difficulties, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Anthem book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it really is the most necessary part of a printed book given that it is often the initial thing a person views in the book shop. Regarding a publisher, it’s the opportunity they will likely ever get to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases one of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was undoubtedly a winner.

 Anthem logo style used for advertising and marketing and a tag style for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be vintage cases. For this brand concept I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for anything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Anthem, style consist of an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design jobs due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 characters startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be understood.

Logo design developed for a hair layout studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which projected a sense of contentment and class for their new hair salon. I came up with a concept that did not go the obvious course of creating simply a stylized orchid but instead crafted a logo which implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they really wanted to forecast to their patrons.

Arabian horse logo style produced for a horse cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept styled to display the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and high tail posture, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Coffee shop logo design a tiny dining establishment, design includes a customized manuscript font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design contains a customized manuscript font which floats above a team of elaborate lines and dots.

Logo layout for a software designer the layout attributes as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the meaning behind a business logo is just as important as how it serves the company it stands for.

Progress logo layout developed for a Anthem interior developer, layout function a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Anthem interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Anthem logo design assignment was undertaken for a management guide that aids business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a place to sell off their pre-owned equipment to other sports enthusiasts. I designed their Anthem business logo dsign utilizing a graphic that seizes the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an Anthem regional farm it was really created for an investments broker, and this business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a graphic that projects trust, success, and prosperity.
Logo design made for using a sign for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to develop a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.