Arizona Logo Design

Each and every new Arizona organization understands that they are in need of a logo, but few entrepreneurs fully are aware of the vital role their logo design can make in their financial success, or precisely why one business logo functions far better than another. A logo has an immediate and long-term effect on the financial success of a business, select the right one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Arizona businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a Arizona coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company

This fledgling coffee roaster and coffee shop were launching in an older part of the town and hoped to project a retro feel without coming across as boring or low energy. I achieved both of these tasks by creating a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also germs designed for Arizona clinical facility.

Mid-Valley Pathology | Logo Design Project

Pathology is the science which examines the causes and effects of diseases, mainly the field of healthcare that deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a design and to a degree, this design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and even more meaningful.

logo style with a jumping environment-friendly frog made for a family members fun facility in Arizona.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, and also a tree - created for Arizona travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers tend not to capture places or things but rather communicate emotional experiences through the photos they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Arizona logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Arizona logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design Project

The bulk of custom logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get impartial point of views on the value of a concept. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo understand how vital a logo design is for their business so they are much more vested in the end result. Every logo project has it’s share of hurdles, however the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Arizona publication publisher

Red Panda Publishers | Logo Design Project

The book spine is a thin segment of real estate to work with, however it really is the most essential part of a printed book due to the fact that it is usually the very first thing a person sees in the book store. With respect to a publishing company, it’s the opportunity they will ever get to advertise their label and get their logo design in front of the people that buy actual books. This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design Project

Airlines come and go but it seems like that in many occurrences one of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to confering a feeling of flight and it was undoubtedly a success.

 Arizona logo layout made use of for marketing as well as a tag style for Vintage Case includes an old font design.

Vintage Case | Logo Design Project

Vintage case focused in new cases for musical instruments, which looked to be antique cases. For this brand design I tried to come up with a logo that provided a fluid vintage feel to it and could be utilized for everything from a website to a label on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Arizona, style include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design Project

Dentistry business logos can be one of the most challenging and difficult logo projects considering that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry. I really really love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on. Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.
William McNally logo design designed for a household not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design Project

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to communicate. The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to describe how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be understood.
Logo style created for a hair layout workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related an atmosphere of calmness and elegance for their new hair salon. I created a design that didn’t go the obvious course of creating merely a stylized orchid but instead delivered a logo that suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the attention on the feeling that they really wanted to transmit to their clients.
Arabian steed logo layout created for an equine ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design Project

ImageCo created an original logo design styled to illustrate the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail posture, the Arabian is one of the most immediately recognizable equine breeds in the whole world.
Las Coffee shop logo design a tiny dining establishment, layout consists of a changed manuscript font style which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design Project

Las Coffee shop logo design a tiny restaurant, design contains a changed script typeface which hovers over a group of elaborate lines and also dots.

Logo design for a software designer the design functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the symbolism supporting a logo is equally as important as how it serves the organization it represents.

Evolve logo design developed for a Arizona interior developer, design function a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design Project

Evolv Design is a Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have actually been modified to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Arizona logo design job was done for a management specialist that helps business professionals to become more successful at overseeing people, expectations, and profitability.
A logo design including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a spot to market their used items to other sports enthusiasts.

I created their Arizona logo design with an image that garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design

The MQ farms brand idea wasn’t really composed for an Arizona area farm it was actually designed for a products broker, and this trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a brand mark that projected trust, effectiveness, and luxury.

 Arizona Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for outwardly facing arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Luckily, in this case, I struck a bullseye with the first go.

Logo developed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Branding

I have created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to create a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.