Casa Grande, Arizona Logo Design

Every new Casa Grande business realizes that they are in need of a logo, however few entrepreneurs fully recognize the pivotal role their logo design will play in their financial success, or the reason that one logo design works more effectively than another. A logo design has an instant and long term impact on the prosperity of a business, go with the right one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life of a business.

The logos presented in the ImageCo portfolio help Casa Grande, Arizona businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a Casa Grande, Arizona coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an old part of the area and really wanted to visualize a vintage feel without coming across as boring or low energy. I accomplished both of these jobs by means of designing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscope slide and bacteria designed for Casa Grande, Arizona medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, mainly the field of medicine which works with the clinical assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and much more unforgettable.

logo style with a jumping environment-friendly frog created for a household fun center in Casa Grande, Arizona.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - developed for Casa Grande, Arizona traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but instead convey emotional journeys by means of the photos they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Casa Grande logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Casa Grande logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and colleagues and family as well as with folks that they don’t actually know so as to get objective judgements on the value of a design. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world because the people that tend to hire an expert to create their logo design understand how crucial a logo design is for their business so they are much more invested in the result. Every logo design project possesses it’s portion of hurdles, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Casa Grande, Arizona publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most crucial part of a published book because it is often the initial thing a person sees in the bookstore. With respect to a publishing company, it’s the opportunity that they will likely ever get to publicize their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many cases one of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to confering a feeling of air travel and it was definitely a winner.

 Casa Grande logo layout used for marketing and a tag style for Vintage Instance features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be older cases. For this brand design I attempted to come up with a logo that had a fluid old style feel to it and could be used for every thing from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in Casa Grande, Arizona, design include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo projects because it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be understood.

Logo design produced for a hair layout workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried an atmosphere of tranquility and class for their new hair studio. I created a concept which did not go the obvious path of designing merely a stylized orchid but instead delivered a company logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is generally the wrong course and in this case, the design ended up not being about the flower but alternately placed the importance on the feeling that they really wanted to transmit to their clients.

Arabian equine logo style produced for a steed ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original organization logo design fashioned to embody the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and very high tail posture, the Arabian is one of the very most immediately identifiable equine types in the whole world.

Las Cafe logo style a small restaurant, design contains a modified script typeface which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style includes a changed script typeface which floats above a group of ornate lines and dots.

Logo design for a software program designer the design attributes as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the substance supporting a logo is just as important as how it brands the organization it stands for.

Advance logo design produced for a Casa Grande, Arizona interior designer, layout attribute a collection of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Casa Grande, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Casa Grande, Arizona logo design assignment was completed for a management guide that assists business professionals to develop into more effective at supervising people, expectations, and profitability.
A logo design featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used items to other sports enthusiasts. I tailored their Casa Grande business logo dsign with a graphic that grabs the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually designed for an Casa Grande, Arizona area farm it was really developed for an investments broker, and this business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a graphic that projected trust, effectiveness, and luxury.

 Casa Grande Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for outwardly dealing with arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular case, I nailed a bullseye with the very first go.

Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to produce a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.