Acute Care 360 ImageCo, Flagstaff, Arizona, AZ,

ImageCo, Flagstaff, Arizona, AZ,

Evolv Design logo designed by ImageCo, Flagstaff, Arizona, AZ,

Red Panda Publishers logo designed by ImageCo, Flagstaff, Arizona, AZ,

Flagstaff, Arizona, AZ,

ImageCo, Flagstaff, Arizona, AZ,
ImageCo, Flagstaff, Arizona, AZ,

Mid Valley Pathology logo designed by ImageCo, Flagstaff, Arizona, AZ,

FSA OK logo designed by ImageCo, Flagstaff, Arizona, AZ,

Emerald Heights logo designed by ImageCo, Flagstaff, Arizona, AZ,

Club Sapphire logo designed by ImageCo, Flagstaff, Arizona, AZ,

Downtown Dogs logo designed by ImageCo, Flagstaff, Arizona, AZ,

School board logo designed by ImageCo, Flagstaff, Arizona, AZ,

Ferry Street Coffee Company logo designed by ImageCo, Flagstaff, Arizona, AZ,

Stoney Forensic logo designed by ImageCo, Flagstaff, Arizona, AZ,

Smart kernels logo designed by ImageCo, Flagstaff, Arizona, AZ,

TIPS ON DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to keep in mind that they simply cannot reimburse the time you commit which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a designer can only be evaluated by the quality of their portfolio, if the work in their design portfolio does not feature real life examples chances are they will never be able to deliver a top quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s goal is to mirror your personal vision for your company. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how quickly they will get paid.

Flagstaff LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners grow unforgettable brands. We have undertaken brand design work for mechanics, educational institutions, heart surgeons, party planners, diners, retailers, and practically every other kind of business you can imagine. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be employed as an electric sign. As a result of our sign first approach our identity designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first approach insures that our logo designs are just as reliable whether they are used in television commercials or web apps, they are consistently identifiable, comprehended, and remembered irrespective of size or use.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design firms that you might possibly have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to do, we perform in-house. No matter the type of design project we accept, logo, web page, trade show exhibition, or retail sign, we do not, and never will job out our client’s projects to contractors located outside the USA. When you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and dictates the conditions of how my customers and I conduct business.

QUALITIES OF A GOOD LOGO DESIGN

Every new Flagstaff organization knows they need a logo, however few start-ups entirely comprehend the vital role their logo design will make in their financial success, or the reason that one business logo functions better than another. A company logo has an instant and long term impact on the success of a business, choose the correct one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Flagstaff businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t need deliberation, they can be understood in just a glimpse.
  2. Scalability: from label to billboards a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a company logo should be ageless and will feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It’s both a verb and a noun, it is an identifying mark as well as the process of denoting something so that it could be identified, its genesis comes from the brand burned onto animals. These days a brand represents pretty much anything with an objective, whether it be earnings or government agencies, a brand is an innate aspect of specifying the value of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are all from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target market, it’s goal is to produce an image that the audience can relate to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When someone states the brand names Ferrari or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people buy those brands. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the beginning of many branding firms you’ll find that they are often rebranded advertising firms. When somebody states they are in advertising most individuals will likely have a preconceived notion about what they do. Yet when someone claims “I’m in branding”… it simply seems much more attractive, probably it’s since most individuals do not know what it suggests to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that defines the visual components of a product or company that affect understandings. This largely includes the name, the logo, the product packaging, the different colors utilized yet can likewise consist of audio, lights, texture, signage, really anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design which helps shape the perception of a firm, a product or a business. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral material such as business cards, stationery, as well as pamphlets. Some visual designers also build websites and also software interfaces. The essential role of a brand identity designer is to create the visual cues and a psychological tone with the objective of affecting activities, end results and assumptions.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle produced for a Flagstaff coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older section of the town and wished to cast a nostalgic atmosphere without coming across as stodgy or low energy. I achieved each of the tasks via designing a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscope slide and germs developed for Flagstaff medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and effects of diseases, mainly the branch of medicine that deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and more memorable.

logo layout with a jumping eco-friendly frog created for a family fun center in Flagstaff.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and also a tree - designed for Flagstaff travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but rather convey emotional experiences by means of the photos they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Flagstaff logo design but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Flagstaff logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get honest assessments on the worthiness of a concept. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that are inclined to hire a professional to design their logo design comprehend how vital a logo is for their company so they are way more vested in the result. Every logo design job possesses it’s share of obstacles, but the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Flagstaff publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it really is the most crucial part of a published book because it is in most cases the very first thing a person views in the book shop. Concerning a publisher, it’s the best opportunity they will likely ever have to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences one of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was definitely a winner.

 Flagstaff logo style used for advertising as well as a label layout for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be older cases. For this custom logo design I strove to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Flagstaff, layout include an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design jobs considering that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design includes 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how individuals ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be understood.

Logo layout produced for a Flagstaff hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which related a spirit of tranquility and class for their new hair salon. I came up with a concept that didn’t go the obvious direction of creating just a stylized orchid but instead delivered a business logo which implied a flower in the pattern of a swirl blended in to the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is generally the incorrect route and in this case, the design ended up not being about the flower but alternately laid the main focus on the feeling that they really wanted to forecast to their customers.

Arabian steed logo design produced for a horse ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique brand concept fashioned to exemplify the unique physical traits of the Arabian pedigree of horses. With an identifiable head form and higher tail posture, the Arabian is one of the most easily identifiable horse breeds in the entire world.

Las Cafe, A Flagstaff Coffee shop logo style a little dining establishment, design consists of a modified script font style which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout contains a customized manuscript font which floats over a group of luxuriant lines and also dots.

Logo layout for a software designer the layout functions and iconic Flagstaff aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in many cases the substance behind a company logo is equally as important as how it brands the enterprise it stands for.

Develop logo layout developed for a Flagstaffinterior designer, style attribute a collection of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Flagstaff interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Flagstaff, the personalities for letter V as well as A in middle of words progressed have actually been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Flagstaff logo design project was done for a management specialist that assists business professionals to develop into more effective at managing people, expectations, and profitability.

A Flagstaff business logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a location to sell their used products to other sports enthusiasts.

I tailored their Flagstaff logo design utilizing a graphic that captures the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Flagstaff company logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really developed for an Flagstaff regional farm it was actually devised for an investments broker, and this particular logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a graphic that projects self-confidence, effectiveness, and prosperity.

 Flagstaff Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for externally facing arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this instance, I hit a bullseye with the 1st shot.

Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a renowned Flagstaff sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to design a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Electrical sign design for Flagstaff restaurnat designed by Flagstaff Sign Business
Flagstaff logo design and brand identity design for Flagstaff companies
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,

Logo designed by ImageCo, Flagstaff, Arizona, AZ,

Logo designed by ImageCo, Flagstaff, Arizona, AZ,

Logo designed by ImageCo, Flagstaff, Arizona, AZ,

Logo designed by ImageCo, Flagstaff, Arizona, AZ,

Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,
Logo designed by ImageCo, Flagstaff, Arizona, AZ,