Florence, Arizona Logo Design

Every new Florence venture knows they are in need of a logo, however few new business owners fully comprehend the pivotal role their logo can perform in their success, or precisely why one logo performs better than another. A logo has an instant and lasting impact on the success of a company, select the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Florence, Arizona businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design should be lasting and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Florence, Arizona coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older part of the city and wished to cast a retro atmosphere without appearing as stodgy or low energy. I achieved both tasks by means of developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscope slide as well as bacteria designed for Florence, Arizona medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and consequences of diseases, mainly the branch of medicine that deals with the clinical examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and even more unforgettable.

logo design with a jumping environment-friendly frog made for a household fun center in Florence, Arizona.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, and a tree - developed for Florence, Arizona traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot locations or things but instead reveal emotional experiences by means of the pictures they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I tried to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Florence logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Florence logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get unbiased viewpoints on the worthiness of a design concept. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire an expert to design their business logo understand how vital a logo design is for their business so they are way more invested in the end result. Every logo design job possesses it’s portion of challenges, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Florence, Arizona book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most vital part of a published book because it is in most cases the very first thing a person sees in the book shop. For a publisher, it’s the best opportunity they will likely ever get to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service located in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to confering a sense of flight and it was undoubtedly a winner.

 Florence logo layout made use of for advertising and also a label style for Vintage Instance includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be antique cases. For this business logo concept I strove to come up with a logo that provided a fluid old style feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Florence, Arizona, layout include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo projects due to the fact that it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the very same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design includes 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that conveyed a sense of ease and connection for their new hair studio. I came up with a concept which didn’t go the obvious route of creating simply a stylized orchid but alternatively crafted a business logo that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo design is frequently the wrong direction and in this case, the design ended up not being about the flower but instead placed the focus on the feeling that they really wanted to forecast to their clients.

Arabian equine logo style produced for an equine cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original company logo concept customized to display the unique physical traits of the Arabian breed of horses. With a different head form and very high tail posture, the Arabian is one of the highly quite easily identifiable horse lineages in the entire world.

Las Cafe logo style a small dining establishment, style consists of a changed manuscript font which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style includes a modified script font which floats above a team of ornate lines as well as dots.

Logo layout for a software program designer the layout functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the meaning behind a company logo is just as important as how it serves the company it stands for.

Advance logo style created for a Florence, Arizona indoor developer, style attribute a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Florence, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have actually been customized to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Florence, Arizona logo design job was performed for a leadership coach that aids business leaders to develop into more effective at supervising people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand products to other sports enthusiasts. I tailored their Florence business logo dsign along with an image which garners the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an Florence, Arizona regional farm it was actually created for a products broker, and this particular logo design was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a brand mark that projects esteem, financial success, and luxury.

 Florence Logo design for a nonprofit, Turning Factor Solutions - the logo style function for ostensibly encountering arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular instance, I hit a bullseye with the very first go.

Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the proprietor to create a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.