Acute Care 360 ImageCo, Flowing Wells, Arizona, AZ,

ImageCo, Flowing Wells, Arizona, AZ,

Evolv Design logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Red Panda Publishers logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Flowing Wells, Arizona, AZ,

ImageCo, Flowing Wells, Arizona, AZ,
ImageCo, Flowing Wells, Arizona, AZ,

Mid Valley Pathology logo designed by ImageCo, Flowing Wells, Arizona, AZ,

FSA OK logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Emerald Heights logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Club Sapphire logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Downtown Dogs logo designed by ImageCo, Flowing Wells, Arizona, AZ,

School board logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Ferry Street Coffee Company logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Stoney Forensic logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Smart kernels logo designed by ImageCo, Flowing Wells, Arizona, AZ,

TIPS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to bear in mind that they can’t refund the time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design agency can only be evaluated from the quality of their portfolio, if the work in their portfolio does not contain real world examples odds are they will never be able to deliver a quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to echo your unique vision for your business. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how fast they can get paid.

Flowing Wells LOGO DESIGN​

For over twenty years ImageCo has been helping business owners develop notable brand identities. We have undertaken brand identity design work for builders, universities, diamond miners, party planners, bistros, retail stores, and practically every other kind of business you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as if it will be employed as an electrical sign. As a result of our sign first method our identity designs can, and have been used in everything from garment labels to neon signs. Our sign first method ensures that our logo designs are equally successful whether they are used in television commercials or web apps, they are consistently identifiable, understood, and remembered no matter of size or application.

American Made ★ Design

The one difference which really sets ImageCo apart from many of the design firms that you might have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we perform in-house. Regardless of the type of project we undertake, logo design, web page, trade show display, or commercial sign, we do not, and never will job out our customer’s projects to organizations located outside the United States. Whenever you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and dictates the terms of how you and I do business.

ASPECTS OF A GREAT LOGO DESIGN

Nearly every new Flowing Wells business realizes that they probably need a logo, yet few new business owners thoroughly recognize the essential role their logo will perform in their financial success, or exactly why one logo works better than another. A logo design has an instant and long term influence on the viability of a business, select the right one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Flowing Wells businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t need deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from clothing labels to store signs a scalable logo design will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a business logo should be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It is both a verb as well as a noun, it is an identifying mark and the process of noting something to ensure that it could be distinguished, its genesis comes from the brand branded onto livestock. Nowadays a brand symbolizes pretty much anything with an objective, regardless if it be revenue or political parties, a brand is an intrinsic aspect of defining the value of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are each from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target audience, it’s goal is to develop a mental image that the audience can connect to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When a person says the brand names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those products. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the origin of a lot of branding agencies you’ll discover that they are often rebranded marketing and advertising firms. When somebody claims they are in marketing most people will likely have an idea about the type of work they do anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a type of visual design which helps form the perception of a company, a product or an organization. Brand identity designers develop logo designs, signage designs, packaging, and also collateral material such as cards, stationery, and also pamphlets. Some identity designers also build websites and also software interfaces. The crucial duty of a brand identity designer is to develop the visual cues and also an emotional tone with the objective of affecting activities, end results and also understandings.

select logos & signs

Retro logo style of a bicycle produced for a Flowing Wells coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an old part of the community and wanted to project an old-fashioned vibe without coming across as stodgy or low energy. I accomplished both jobs by means of developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide and also bacteria created for Flowing Wells medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, especially the branch of healthcare that deals with the clinical evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and even more memorable.

logo layout with a leaping green frog created for a family fun facility in Flowing Wells.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, and also a tree - made for Flowing Wells traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but instead convey emotional journeys by means of the pictures they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Flowing Wells logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Flowing Wells logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, didn’t care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family as well as with people that they don’t actually know so as to get unbiased judgements on the value of a design concept. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that are inclined to hire a professional to create their logo comprehend how vital a logo design is for their organization so they are much more invested in the result. Every logo project has it’s share of hurdles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Flowing Wells publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most important part of a published book since it is usually the very first thing a person sees in the book shop. With respect to a publishing company, it’s the most ideal opportunity that they will ever have to publicize their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances 1 of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was undoubtedly a success.

 Flowing Wells logo layout used for marketing as well as a label style for Vintage Instance features an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be much older cases. For this custom logo design I tried to come up with a logo that provided a fluid retro feel to it and could easily be utilized for everything from a web site to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Flowing Wells, design include an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design jobs because it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the very same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design features 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo design created for a Flowing Wells hair style workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a sense of relaxation and elegance for their new hair salon. I created a design that didn’t go the obvious route of making just a stylized orchid but instead crafted a business logo that suggested a flower in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo design is in most cases the wrong route and in this case, the design ended up not being about the flower but instead laid the importance on the emotion that they wanted to project to their clients.

Arabian horse logo style developed for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo concept fashioned to display the unique physical traits of the Arabian type of equines. By having a distinctive head form and very high tail posture, the Arabian is one of the most easily identifiable horse lineages in the entire world.

Las Cafe, A Flowing Wells Coffee shop logo layout a tiny dining establishment, style contains a modified manuscript font which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style includes a modified manuscript font style which floats over a team of elaborate lines and dots.

Logo layout for a software program programmer the design features as well as renowned Flowing Wells component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the substance supporting a business logo is just as important as how it serves the organization it represents.

Develop logo layout produced for a Flowing Wellsinterior developer, style function a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Flowing Wells interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Flowing Wells, the personalities for letter V and also A in middle of the word advanced have actually been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Flowing Wells logo design assignment was done for a management expert that assists business professionals to become more efficient at supervising people, expectations, and productivity.

A Flowing Wells business logo layout featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to market their previously owned goods to other sports enthusiasts.

I designed their Flowing Wells logo design along with an image that garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this Flowing Wells company logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an Flowing Wells area farm it was actually created for an investments broker, and this company was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a graphic that projected self-confidence, success, and luxury.

 Flowing Wells Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for ostensibly encountering arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where the target is. Fortunately, in this instance, I struck a bullseye with the 1st shot.

Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a well-known Flowing Wells sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to produce a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Electrical sign design for Flowing Wells restaurnat designed by Flowing Wells Sign Company
Flowing Wells logo design and brand identity design for Flowing Wells commercial businesses
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Logo designed by ImageCo, Flowing Wells, Arizona, AZ,

Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,
Logo designed by ImageCo, Flowing Wells, Arizona, AZ,