Fortuna Foothills, Arizona Logo Design

Virtually every new Fortuna Foothills organization knows they require a logo, but few entrepreneurs thoroughly grasp the crucial role their organization’s logo will make in their success, or why one business logo functions better than another. A logo design has an immediate and long term effect on the growth of a company, select the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of an organization.

The logos featured in the ImageCo portfolio help Fortuna Foothills, Arizona businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in merely a glance.
  2. Scalability: from labels to billboards a scalable logo design will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be ageless and will feel as relevant today, tomorrow, and forty years from today.
Retro logo design of a bicycle developed for a Fortuna Foothills, Arizona coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an old section of town and wanted to cast a vintage atmosphere without coming across as monotonous or low energy. I accomplished the two jobs by developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and also bacteria created for Fortuna Foothills, Arizona clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and consequences of diseases, especially the field of healthcare that deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and more memorable.

logo layout with a leaping environment-friendly frog created for a family fun center in Fortuna Foothills, Arizona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and also a tree - developed for Fortuna Foothills, Arizona travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather reveal emotional experiences through the photos they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fortuna Foothills logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Fortuna Foothills logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family as well as with folks that they don’t actually know so as to get objective assessments on the value of a concept. Fortunately, he talked about it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to create their logo understand how essential a logo is for their organization so they are much more vested in the outcome. Every logo design project possesses it’s portion of challenges, but the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Fortuna Foothills, Arizona book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most essential part of a published book since it is in most cases the very first thing a person sees in the book shop. For a publishing company, it’s the absolute best opportunity that they will likely ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many instances 1 of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was undoubtedly a victory.

 Fortuna Foothills logo style utilized for advertising and marketing and a tag layout for Vintage Case features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be antique cases. For this business logo concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for everything from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Fortuna Foothills, Arizona, layout consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo jobs due to the fact that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be understood.

Logo layout produced for a hair design workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed a sense of tranquility and elegance for their new hair studio. I created a design that didn’t go the obvious course of creating merely a stylized orchid but alternatively crafted a logo design that suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is usually the wrong path and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they really wanted to transmit to their customers.

Arabian horse logo design developed for a horse cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo concept styled to embody the unique physical traits of the Arabian type of horses. With a distinctive head shape and higher tail carriage, the Arabian is one of the highly easily recognizable equine types in the entire world.

Las Cafe logo style a tiny dining establishment, style consists of a customized manuscript typeface which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design contains a changed script typeface which floats over a team of luxuriant lines and dots.

Logo style for a software application programmer the style attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the meaning supporting a logo is equally as important as how it serves the enterprise it stands for.

Develop logo layout created for a Fortuna Foothills, Arizona interior designer, layout feature a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fortuna Foothills, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, location assessments, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been changed to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fortuna Foothills, Arizona logo design assignment was done for a management guide that aids business professionals to develop into more efficient at overseeing people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell their secondhand goods to other sports enthusiasts. I designed their Fortuna Foothills logo dsign utilizing an image that garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually produced for an Fortuna Foothills, Arizona area farm it was in reality devised for an investments broker, and this particular company was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate an identity that projects confidence, financial success, and luxury.

 Fortuna Foothills Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for outwardly dealing with arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Thankfully, in this particular case, I hit a bullseye with the first shot.

Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to produce a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.