Fortuna Foothills, Arizona Logo Design

Virtually every new Fortuna Foothills company realizes that they need a logo, however few new business owners thoroughly recognize the key role their logo design can take in their becoming successful, or why one business logo works better than another. A logo has an immediate and sustaining influence on the success of a business, pick the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of a company.

The logos included in the ImageCo portfolio help Fortuna Foothills, Arizona companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in merely a look.
  2. Scalability: from labels to billboards a scalable business logo will stay legible and just as emotive at every size.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo should be timeless and should feel as relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle produced for a Fortuna Foothills, Arizona coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an older part of the city and wished to cast a retro vibe without appearing as boring or low energy. I fulfilled the two tasks by means of designing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscope slide and also bacteria made for Fortuna Foothills, Arizona medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, especially the branch of healthcare that deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and more meaningful.

logo design with a leaping eco-friendly frog developed for a household fun facility in Fortuna Foothills, Arizona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, and also a tree - developed for Fortuna Foothills, Arizona travel professional photographer.

Travel Don't Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture locations or things but instead reveal emotional experiences by means of the photos they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable ¬†Fortuna Foothills logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Fortuna Foothills logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family as well as with folks that they don’t even know so as to get unbiased point of views on the value of a concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their business logo recognize how essential a logo design is for their business so they are much more vested in the result. Every logo design job possesses it’s share of hurdles, but the biggest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Fortuna Foothills, Arizona book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it really is the most critical part of a published book because it is in most cases the primary thing a person sees in the book shop. With regard to a publisher, it’s the best opportunity they will ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances 1 of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was definitely a victory.

 Fortuna Foothills logo style utilized for advertising as well as a tag design for Vintage Case features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be antique cases. For this custom logo design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be used for everything from a web page to a label on brand new cases that looked like they were from another generation.

Logo design developed for an orthodontist in Fortuna Foothills, Arizona, layout include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design jobs due to the fact that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how people should think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be comprehended.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected an atmosphere of peace and elegance for their new hair salon. I created a design which did not go the obvious route of crafting merely a stylized orchid but rather crafted a logo design that suggested a flower in the pattern of a swirl blended in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a business logo is frequently the wrong path and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo layout produced for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo concept customized to display the unique physical traits of the Arabian type of equines. By having a distinctive head form and higher tail carriage, the Arabian is one of the highly easily recognizable equine lineages in the world.

Las Coffee shop logo style a tiny dining establishment, design contains a customized manuscript typeface which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout includes a customized manuscript font style which floats above a group of luxuriant lines as well as dots.

Logo style for a software application designer the style attributes as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the significance supporting a logo design is just as important as how it serves the organization it represents.

Develop logo style produced for a Fortuna Foothills, Arizona interior designer, style attribute a collection of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fortuna Foothills, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fortuna Foothills, Arizona logo design project was completed for a leadership expert that enables business leaders to develop into more effective at handling people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their pre-owned goods to other sports enthusiasts.
I designed their Fortuna Foothills logo dsign with a graphic which captures the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really composed for an Fortuna Foothills, Arizona regional farm it was really devised for an investments broker, and this business logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make an identity that projected esteem, financial success, and prosperity.

 Fortuna Foothills Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for externally dealing with arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Luckily, in this case, I nailed a bullseye with the 1st shot.

Logo made for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to produce a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.