Payson, Arizona Logo Design

Nearly every new Payson business person knows they are in need of a logo, but few entrepreneurs thoroughly comprehend the essential role their logo will play in their financial success, or precisely why one logo performs more effectively than another. A logo design has an immediate and long-term effect on the success of a business, choose the right one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Payson, Arizona companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t demand consideration, they can be understood in just a glimpse.
  2. Scalability: from labels to posters a scalable logo design will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo should be enduring and will feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike produced for a Payson, Arizona coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an old part of the town and wanted to visualize an old-fashioned atmosphere without appearing as uninteresting or low energy. I achieved both of these tasks by developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide as well as germs created for Payson, Arizona medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and outcomes of diseases, mainly the field of healthcare that works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and more meaningful.

logo style with a leaping green frog developed for a household enjoyable center in Payson, Arizona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and also a tree - developed for Payson, Arizona travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers tend not to shoot locations or things but rather communicate emotional journeys by means of the pictures they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Payson logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Payson logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with colleagues and family as well as with people that they don’t actually know so as to get objective judgements on the merit of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that tend to hire an expert to design their logo comprehend how vital a logo is for their company so they are much more vested in the outcome. Every logo design job possesses it’s allotment of difficulties, however the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Payson, Arizona publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most crucial part of a printed book since it is often the initial thing a person sees in the bookstore. With respect to a publishing company, it’s the absolute best opportunity they will ever get to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was certainly a victory.

 Payson logo layout utilized for advertising and also a label layout for Vintage Instance includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this custom logo concept I strove to come up with a logo that provided a fluid retro feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Payson, Arizona, design include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects because it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be understood.

Logo design developed for a hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that related a spirit of tranquility and elegance for their new hair studio. I created a concept that did not go the obvious path of making simply a stylized orchid but instead delivered a business logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by placing attention on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in creating a company logo is frequently the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the importance on the feeling that they really wanted to transmit to their customers.

Arabian steed logo design developed for a steed ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo design styled to manifest the unique physical traits of the Arabian breed of equines. By having a different head shape and very high tail carriage, the Arabian is one of the most immediately identifiable equine lineages in the whole world.

Las Cafe logo layout a little restaurant, style includes a modified script typeface which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, design contains a modified script font which floats above a group of elaborate lines as well as dots.

Logo design for a software application designer the design attributes as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in many cases the substance supporting a logo is equally as important as how it brands the company it stands for.

Advance logo layout produced for a Payson, Arizona interior designer, layout attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Payson, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, analysis, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in center of words advanced have actually been customized to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Payson, Arizona logo design job was undertaken for a management guide that aids business professionals to develop into more effective at managing people, expectations, and profitability.
A logo style including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a spot to market their used goods to other sports enthusiasts. I tailored their Payson logo dsign using an image which garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really developed for an Payson, Arizona regional farm it was actually created for an investments broker, and this particular company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a graphic that projected self-confidence, success, and affluence.

 Payson Logo design for a nonprofit, Turning Factor Solutions - the logo design attribute for outwardly facing arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the very first shot.

Logo design created for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to develop a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.