Acute Care 360 ImageCo, Payson, Arizona, AZ,

ImageCo, Payson, Arizona, AZ,

Evolv Design logo designed by ImageCo, Payson, Arizona, AZ,

Red Panda Publishers logo designed by ImageCo, Payson, Arizona, AZ,

Payson, Arizona, AZ,

ImageCo, Payson, Arizona, AZ,
ImageCo, Payson, Arizona, AZ,

Mid Valley Pathology logo designed by ImageCo, Payson, Arizona, AZ,

FSA OK logo designed by ImageCo, Payson, Arizona, AZ,

Emerald Heights logo designed by ImageCo, Payson, Arizona, AZ,

Club Sapphire logo designed by ImageCo, Payson, Arizona, AZ,

Downtown Dogs logo designed by ImageCo, Payson, Arizona, AZ,

School board logo designed by ImageCo, Payson, Arizona, AZ,

Ferry Street Coffee Company logo designed by ImageCo, Payson, Arizona, AZ,

Stoney Forensic logo designed by ImageCo, Payson, Arizona, AZ,

Smart kernels logo designed by ImageCo, Payson, Arizona, AZ,

TIPS ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design agency offers a money back guarantee try to keep in mind that they can’t refund the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a designer can only be judged from the quality of their portfolio, if the work in their portfolio does not contain real world examples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s objective is to echo your unique vision for your company. If a designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how fast they will get paid.

Payson LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners establish unforgettable brands. We have undertaken branding work for farmers, educational institutions, heart surgeons, party planners, coffee shops, retail stores, and just about every other kind of business you can think of. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be utilized as an electric sign. Because of our sign first method our logo designs can, and have been used in everything from fashion labels to neon signs. Our sign first approach ensures that our logo designs are equally successful whether they are used in television commercials or website applications, they are consistently recognizable, comprehended, and remembered no matter of size or purpose.

American Made ★ Design

The thing that really sets ImageCo apart from many of the design firms that you probably have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to do, we perform ourselves. No matter the type of design project we undertake, logo design, web page, trade show exhibition, or commercial sign, we do not, and never will farm out our client’s work to agencies located outside the United States. Whenever you contact us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and dictates the conditions of how we conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Nearly every new Payson company knows they probably need a logo, yet few start-ups thoroughly comprehend the crucial role their logo will perform in their financial success, or why one logo design performs more effectively than another. A business logo has an instant and sustaining influence on the financial success of a company, go with the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Payson companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a logo needs to be timeless and should feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It’s a verb as well as a noun, it’s an identifying mark and also the process of noting something to ensure that it can be recognized, its genesis comes from the mark burned onto livestock. Nowadays a brand represents basically anything with a motive, regardless of whether it be profit or politics, a brand is an inherent aspect of specifying the value of something in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are both from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a target audience, it’s objective is to develop a mental image that the target market can connect to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody says the brand names Ferrari or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those brands. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the origin of most branding firms you’ll find that they are quite often rebranded marketing and advertising firms. When somebody says they are in advertising most people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a kind of visual design which helps form the perception of a company, a product or a company. Brand identity designers create logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, and also pamphlets. Some identity designers also develop web sites as well as software interfaces. The necessary role of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of influencing activities, outcomes and also understandings.

select logos & signs

Retro logo design of a bike developed for a Payson coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an old part of town and really wanted to cast a retro atmosphere without coming across as monotonous or low energy. I accomplished the two jobs by means of developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscope slide and also bacteria created for Payson clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and effects of diseases, especially the field of medicine that works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and more memorable.

logo style with a leaping green frog designed for a family enjoyable center in Payson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - designed for Payson traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional experiences through the images they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Payson logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Payson logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family as well as with people that they don’t even know so as to get honest assessments on the worthiness of a design concept. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world given that the people that tend to hire an expert to design their business logo comprehend how crucial a logo design is for their business so they are way more vested in the result. Every logo design project has it’s portion of hurdles, but the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Payson publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most crucial part of a published book because it is often the first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity they will likely ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances one of the items people tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was definitely a success.

 Payson logo design used for advertising and marketing and also a label style for Vintage Instance features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be much older cases. For this brand design I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Payson, style include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design jobs due to the fact that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo features 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how individuals should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be comprehended.

Logo design produced for a Payson hair style workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which projected a sense of serenity and class for their new hair studio. I came up with a design which didn’t go the obvious path of crafting just a stylized orchid but alternatively delivered a company logo that implied a flower in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is generally the wrong course and in this case, the design ended up not being about the orchid but instead placed the importance on the feeling that they really wanted to project to their patrons.

Arabian steed logo style produced for a horse ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design customized to symbolize the unique physical traits of the Arabian breed of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the most quite easily recognizable equine types in the entire world.

Las Cafe, A Payson restaurant logo layout a little dining establishment, layout includes a changed manuscript typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout consists of a customized manuscript font style which floats over a group of ornate lines and also dots.

Logo style for a software program designer the style features as well as renowned Payson component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the substance behind a company logo is equally as important as how it brands the enterprise it stands for.

Advance logo design created for a Paysonindoor designer, style feature a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Payson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Payson, the characters for letter V and A in center of the word progressed have actually been changed to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Payson logo design job was completed for a management coach that aids business leaders to become more efficient at overseeing people, expectations, and productivity.

A Payson business logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their pre-owned products to other sports enthusiasts.

I designed their Payson logo design design using an image that grabs the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo design MQ ranches, this Payson company logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really created for an Payson regional farm it was really created for a commodities broker, and this brand was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a image that projects confidence, success, and opulence.

 Payson Logo design for a nonprofit, Transforming Point Solutions - the logo design function for ostensibly facing arrowhead and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the very first shot.

Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a well-known Payson sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Electrical sign design for Payson restaurnat designed by Payson Sign Business
Payson logo design and brand identity design for Payson commercial businesses
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,

Logo designed by ImageCo, Payson, Arizona, AZ,

Logo designed by ImageCo, Payson, Arizona, AZ,

Logo designed by ImageCo, Payson, Arizona, AZ,

Logo designed by ImageCo, Payson, Arizona, AZ,

Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,
Logo designed by ImageCo, Payson, Arizona, AZ,