Phoenix, Arizona Logo Design

Each and every new Phoenix organization understands that they require a logo, however few entrepreneurs thoroughly realize the crucial role their logo will take in their becoming successful, or the reason that one logo functions more effectively than another. A logo has a critical and lasting impact on the growth of a company, go with the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life of a business.

The logos included in the ImageCo portfolio help Phoenix, Arizona businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo needs to be timeless and will feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Phoenix, Arizona coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an older section of the city and hoped to cast a nostalgic atmosphere without coming across as boring or low energy. I fulfilled both of these jobs by designing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and also germs developed for Phoenix, Arizona medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and outcomes of diseases, especially the field of healthcare which deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and more memorable.

logo design with a jumping eco-friendly frog created for a household enjoyable center in Phoenix, Arizona.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - created for Phoenix, Arizona travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather reveal emotional journeys through the pictures they record. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Phoenix logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Phoenix logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and family as well as with other people that they don’t even know so as to get honest judgements on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo realize how important a logo is for their business so they are much more vested in the final result. Every logo project possesses it’s allotment of difficulties, however the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Phoenix, Arizona book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most crucial part of a published book since it is in most cases the primary thing a person views in the book shop. For a publisher, it’s the best opportunity they will likely ever get to promote their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances 1 of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was certainly a winner.

 Phoenix logo style used for advertising and marketing and also a label style for Vintage Instance features an archaic font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be vintage cases. For this business logo concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for anything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Phoenix, Arizona, layout include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo jobs due to the fact that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design includes 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo design produced for a hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated a sense of contentment and class for their new hair salon. I came up with a design that did not go the obvious route of making merely a stylized orchid but alternatively designed a logo design that suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is usually the wrong course and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo design produced for a steed ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo design fashioned to manifest the unique physical traits of the Arabian type of equines. By having an identifiable head form and higher tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the world.

Las Coffee shop logo layout a small dining establishment, design contains a modified script font which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout consists of a changed script font which floats above a group of luxuriant lines and dots.

Logo design for a software program programmer the style attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the symbolism behind a company logo is just as important as how it brands the company it represents.

Evolve logo layout produced for a Phoenix, Arizona indoor developer, layout feature a series of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Phoenix, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, coordinates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location inspections, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word progressed have been modified to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Phoenix, Arizona logo design project was completed for a management guide that enables business leaders to become more successful at handling people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand goods to other sports enthusiasts. I tailored their Phoenix logo dsign utilizing an illustration that garners the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually developed for an Phoenix, Arizona area farm it was actually designed for a commodities broker, and this particular company logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make an identity that projects self-confidence, financial success, and luxury.

 Phoenix Logo design for a nonprofit, Transforming Factor Solutions - the logo layout attribute for outwardly dealing with arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the first shot.

Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to create a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.