Acute Care 360 ImageCo, Prescott, Arizona, AZ,

ImageCo, Prescott, Arizona, AZ,

Evolv Design logo designed by ImageCo, Prescott, Arizona, AZ,

Red Panda Publishers logo designed by ImageCo, Prescott, Arizona, AZ,

Prescott, Arizona, AZ,

ImageCo, Prescott, Arizona, AZ,
ImageCo, Prescott, Arizona, AZ,

Mid Valley Pathology logo designed by ImageCo, Prescott, Arizona, AZ,

FSA OK logo designed by ImageCo, Prescott, Arizona, AZ,

Emerald Heights logo designed by ImageCo, Prescott, Arizona, AZ,

Club Sapphire logo designed by ImageCo, Prescott, Arizona, AZ,

Downtown Dogs logo designed by ImageCo, Prescott, Arizona, AZ,

School board logo designed by ImageCo, Prescott, Arizona, AZ,

Ferry Street Coffee Company logo designed by ImageCo, Prescott, Arizona, AZ,

Stoney Forensic logo designed by ImageCo, Prescott, Arizona, AZ,

Smart kernels logo designed by ImageCo, Prescott, Arizona, AZ,

STRATEGIES FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design company offers a money back guarantee try to keep in mind that they can not refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be evaluated from the quality of their design work, if the work in their portfolio doesn’t feature real life examples chances are they will not be able to deliver a quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to echo your unique vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how fast they can get paid.

Prescott LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds cultivate unforgettable brands. We have done branding work for ranchers, colleges, heart surgeons, party planners, cafes, retail stores, and practically every other kind of business concern you can imagine. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be employed as an electrical sign. As a result of our sign first strategy our identity designs can, and have been used in everything from garment labels to billboards. Our sign first method guarantees that our logo designs are equally successful whether they are used in TV commercials or website apps, they are consistently recognizable, comprehended, and always remembered irrespective of size or purpose.

American Made ★ Design

Something that truly sets ImageCo apart from other design companies that you might have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to do, we do in-house. Regardless of the kind of project we undertake, logo design, web page, trade show exhibit, or commercial sign, we do not, and never will job-out our client’s work to organizations based outside the US. When you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your project and imposes the conditions of how you and I do business.

ASPECTS OF A GOOD LOGO DESIGN

Nearly every new Prescott company knows they require a logo, however few start ups fully recognize the pivotal role their logo design will perform in their success, or precisely why one logo design functions far better than another. A logo design has an immediate and long-term influence on the prosperity of a company, pick the right one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Prescott companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not need consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they brand.
  5. Relevance: a logo design should be enduring and should feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It is a verb and a noun, it’s an identifying mark as well as the act of denoting something to make sure that it could be identified, its origin originates from the brand branded onto animals. These days a brand represents virtually anything with an intention, whether it be earnings or politics, a brand is an intrinsic aspect of defining the value of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are each from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a target market, it’s objective is to create an image that the target market will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When somebody says the names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals buy those products. Brand image is why individuals acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the beginning of a lot of branding agencies you’ll discover that they are quite often re-branded advertising companies. When someone states they are in advertising lots of people will likely have a preconceived notion about what they do. But when somebody says “I am in branding”… it simply seems more attractive, maybe it’s due to the fact that many people do not fully understand what it means to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that defines the visual components of a product or business that influence view points. This largely includes the name, the logo design, the product packaging, the colors used however can additionally consist of sound, illumination, texture, signage, really anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a type of visual design which helps form the public image of a business, a product or an organization. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral products such as cards, stationery, and also sales brochures. Some identity designers also build web sites and also software interfaces. The crucial duty of a brand identity designer is to develop the visual cues and a psychological tone with the objective of influencing actions, outcomes and perceptions.

Featured signs/logos

Retro logo style of a bicycle developed for a Prescott coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an old part of the community and wanted to project a vintage vibe without appearing as monotonous or low energy. I achieved both tasks by developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and also germs created for Prescott clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, mainly the field of healthcare which deals with the clinical assessment of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be overly literal with a design and to a point, this design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and a lot more meaningful.

logo layout with a jumping green frog made for a family members enjoyable facility in Prescott.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - made for Prescott traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather communicate emotional experiences by means of the images they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Prescott logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Prescott logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he loved the concept, didn’t care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family as well as with folks that they don’t even know so as to get neutral opinions on the merit of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that tend to hire an expert to design their logo comprehend how crucial a logo is for their organization so they are much more vested in the end result. Every logo job possesses it’s share of challenges, but the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Prescott book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most important part of a printed book due to the fact that it is usually the initial thing a person sees in the book store. Regarding a publisher, it’s the optimal opportunity that they will ever have to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was certainly a winner.

 Prescott logo design utilized for advertising and marketing and also a tag layout for Vintage Case includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be older cases. For this custom logo concept I tried to come up with a logo that had a fluid old style feel to it and could be utilized for anything from a website to an insignia on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Prescott, style include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo projects considering that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the very same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself will never have the likelihood to be understood.

Logo design developed for a Prescott hair layout studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried an atmosphere of contentment and connection for their new hair salon. I came up with a design that did not go the obvious direction of crafting just a stylized orchid but instead designed a company logo which suggested a flower in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in designing a company logo is in most cases the wrong path and in this case, the design ended up not being about the flower but instead put the focus on the perception that they wanted to transmit to their patrons.

Arabian steed logo layout produced for a horse ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo design fashioned to display the unique physical traits of the Arabian kind of equines. By having an unique head form and high tail carriage, the Arabian is one of the most immediately recognizable equine breeds in the world.

Las Cafe, A Prescott restaurant logo layout a small dining establishment, layout includes a modified script font style which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design contains a changed manuscript typeface which hovers over a group of elaborate lines and dots.

Logo layout for a software program programmer the style attributes as well as famous Prescott component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in quite a few cases the meaning supporting a business logo is equally as important as how it serves the enterprise it stands for.

Develop logo design developed for a Prescottinterior developer, style feature a series of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Prescott interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, location evaluations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions in Prescott, the personalities for letter V and also A in center of the word progressed have been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Prescott logo design assignment was performed for a management guide that aids business professionals to develop into more effective at managing people, expectations, and profitability.

A Prescott business logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used products to other sports enthusiasts.

I created their Prescott business logo design with an illustration which seizes the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this Prescott company logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually composed for an Prescott area farm it was actually created for an investments broker, and this particular brand was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make a graphic that projects trust, success, and wealth.

 Prescott Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for outwardly facing arrowhead and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the 1st shot.

Logo created for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a renowned Prescott sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to develop a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Electrical sign design for Prescott restaurnat designed by Prescott Sign Company
Prescott logo design and brand identity design for Prescott retailers
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,

Logo designed by ImageCo, Prescott, Arizona, AZ,

Logo designed by ImageCo, Prescott, Arizona, AZ,

Logo designed by ImageCo, Prescott, Arizona, AZ,

Logo designed by ImageCo, Prescott, Arizona, AZ,

Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,
Logo designed by ImageCo, Prescott, Arizona, AZ,