San Luis, Arizona Logo Design

Nearly every new San Luis business professional understands that they need a logo, yet few new business owners entirely realize the crucial role their company logo can make in their success, or the reason that one business logo performs better than another. A logo has an immediate and long term impact on the viability of a company, choose the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help San Luis, Arizona businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not demand consideration, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo should be lasting and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bicycle created for a San Luis, Arizona coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an older section of town and wanted to cast an old-fashioned feel without coming across as boring or low energy. I achieved both tasks by creating a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs made for San Luis, Arizona clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, especially the field of healthcare that deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and more unforgettable.

logo design with a jumping green frog made for a family enjoyable facility in San Luis, Arizona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - made for San Luis, Arizona traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional experiences through the photos they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be revealed with just words. I made an effort to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  San Luis logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 San Luis logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get unprejudiced point of views on the worthiness of a concept. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that are inclined to hire an expert to design their logo comprehend how vital a logo is for their business so they are much more vested in the end result. Every logo job has it’s allotment of obstacles, but the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for San Luis, Arizona publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most essential part of a printed book due to the fact that it is in most cases the very first thing a person sees in the book store. Concerning a publisher, it’s the absolute best opportunity that they will ever have to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases 1 of the items folks tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service located in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was certainly a success.

 San Luis logo style utilized for marketing as well as a tag style for Vintage Case features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be older cases. For this brand design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for everything from a website to a label on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in San Luis, Arizona, layout include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design jobs considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the exact same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 characters startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself will never have the opportunity to be understood.

Logo layout created for a hair design studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which conveyed a spirit of peace and connection for their new hair salon. I came up with a concept that did not go the obvious course of making merely a stylized orchid but instead created a business logo that implied an orchid in the pattern of a swirl featured in to the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo design is usually the incorrect route and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they wanted to forecast to their patrons.

Arabian horse logo design produced for a steed cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand design customized to exemplify the unique physical traits of the Arabian pedigree of horses. With an unique head shape and very high tail posture, the Arabian is one of the most quite easily identifiable equine lineages in the whole world.

Las Coffee shop logo design a small dining establishment, design includes a customized script typeface which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout includes a customized script font which hovers over a group of luxuriant lines as well as dots.

Logo design for a software programmer the style attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the substance behind a company logo is equally as important as how it brands the business it represents.

Advance logo design produced for a San Luis, Arizona indoor designer, design feature a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Luis, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have actually been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Luis, Arizona logo design project was carried out for a management guide that enables business leaders to become more successful at overseeing people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their used equipment to other sports enthusiasts. I created their San Luis logo dsign with an illustration which captures the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually created for an San Luis, Arizona regional farm it was really developed for a products broker, and this particular business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a brand mark that projected esteem, success, and wealth.

 San Luis Logo design for a nonprofit, Turning Point Solutions - the logo design feature for outwardly dealing with arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Fortunately, in this instance, I nailed a bullseye with the first go.

Logo design created for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to develop a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.