San Tan Valley, Arizona Logo Design

Each and every new San Tan Valley organization realizes that they require a logo, but few entrepreneurs entirely comprehend the pivotal role their business logo can perform in their becoming successful, or precisely why one logo design performs better than another. A business logo has an instant and long-term impact on the growth of a company, pick the right one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a business.

The logos presented in the ImageCo portfolio help San Tan Valley, Arizona businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from labels to movie screens a scalable logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be timeless and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bicycle developed for a San Tan Valley, Arizona coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an older section of the area and hoped to cast a nostalgic feel without appearing as boring or low energy. I fulfilled each of the tasks by designing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide and germs made for San Tan Valley, Arizona clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and effects of diseases, especially the branch of healthcare that deals with the clinical examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog created for a household fun center in San Tan Valley, Arizona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - developed for San Tan Valley, Arizona travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional experiences through the photos they capture. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I made an effort to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  San Tan Valley logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 San Tan Valley logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get neutral point of views on the worthiness of a concept. Fortunately, he shared it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to design their business logo recognize how important a logo is for their company so they are way more invested in the final result. Every logo design job possesses it’s share of obstacles, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for San Tan Valley, Arizona publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most critical part of a published book since it is ordinarily the very first thing a person sees in the book shop. Regarding a publisher, it’s the optimal opportunity that they will likely ever get to publicize their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences 1 of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was certainly a success.

 San Tan Valley logo layout made use of for advertising and marketing and also a tag design for Vintage Situation features an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be much older cases. For this logo design I sought to come up with a logo that provided a fluid retro feel to it and could be used for every thing from a website to a label on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in San Tan Valley, Arizona, layout include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects considering that it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 characters surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be understood.

Logo style created for a hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that communicated a feeling of peace and elegance for their new hair salon. I created a concept which did not go the obvious path of making just a stylized orchid but instead delivered a logo which implied a flower in the formation of a swirl incorporated into the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo design is more often than not the incorrect path and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they really wanted to project to their patrons.

Arabian horse logo design created for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct organization logo concept fashioned to illustrate the unique physical traits of the Arabian type of horses. With a different head form and very high tail carriage, the Arabian is one of the most quite easily identifiable equine breeds in the world.

Las Cafe logo layout a small restaurant, design includes a changed manuscript typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout consists of a modified script font which floats above a team of elaborate lines as well as dots.

Logo style for a software application programmer the layout features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the meaning behind a logo design is just as important as how it brands the organization it represents.

Advance logo design developed for a San Tan Valley, Arizona indoor designer, design attribute a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Tan Valley, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location assessments, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have been changed to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Tan Valley, Arizona logo design job was performed for a management guide that assists business professionals to become more effective at supervising people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned equipment to other sports enthusiasts. I designed their San Tan Valley logo design dsign utilizing a graphic that pulls in the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an San Tan Valley, Arizona area farm it was actually devised for a commodities broker, and this particular brand was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a brand mark that projected trust, financial success, and luxury.

 San Tan Valley Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for ostensibly facing arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this case, I hit a bullseye with the first shot.

Logo design designed for using a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to design a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.