Scottsdale, Arizona Logo Design

Every new Scottsdale business person understands that they need a logo, but few entrepreneurs entirely grasp the vital role their organization’s logo can make in their success, or precisely why one business logo functions better than another. A business logo has an immediate and lasting impact on the financial success of a company, pick the right one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life of a company.

The logos presented in the ImageCo portfolio help Scottsdale, Arizona companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not require deliberation, they can be grasped in just a glance.
  2. Scalability: from labels to posters a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design should be lasting and will feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bicycle created for a Scottsdale, Arizona coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an old section of the community and really wanted to project an old-fashioned atmosphere without appearing as boring or low energy. I accomplished each of the tasks by creating a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscope slide and also bacteria created for Scottsdale, Arizona clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, especially the field of medicine which deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and a lot more meaningful.

logo design with a jumping green frog created for a household enjoyable facility in Scottsdale, Arizona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - made for Scottsdale, Arizona traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers tend not to capture places or things but rather convey emotional journeys through the pictures they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of most good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I attempted to do something similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Scottsdale logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Scottsdale logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he loved the concept, didn’t care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get unbiased assessments on the value of a design concept. Fortunately, he shared it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo design comprehend how essential a logo is for their company so they are much more vested in the outcome. Every logo design job possesses it’s portion of challenges, but the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Scottsdale, Arizona book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most critical part of a printed book given that it is usually the first thing a person sees in the bookstore. For a publishing company, it’s the most ideal opportunity that they will ever have to advertise their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances 1 of the things individuals tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was undoubtedly a victory.

 Scottsdale logo design used for advertising and also a label design for Vintage Instance features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be much older cases. For this custom logo design I strove to come up with a logo that offered a fluid old style feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Scottsdale, Arizona, style include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design projects due to the fact that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo features 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo design produced for a hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried a sense of tranquility and class for their new hair salon. I came up with a concept which did not go the obvious route of designing simply a stylized orchid but instead crafted a logo design that suggested an orchid in the pattern of a swirl featured in to the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is generally the incorrect route and in this case, the design ended up not being about the flower but alternately laid the focus on the emotion that they really wanted to project to their patrons.

Arabian steed logo design produced for an equine ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo design tailored to manifest the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and higher tail posture, the Arabian is one of the most immediately identifiable horse lineages in the world.

Las Coffee shop logo style a small dining establishment, layout consists of a modified script typeface which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style includes a modified manuscript typeface which floats above a team of elaborate lines and also dots.

Logo style for a software programmer the layout functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the meaning behind a logo is equally as important as how it serves the organization it represents.

Advance logo style produced for a Scottsdale, Arizona indoor designer, design feature a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Scottsdale, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, space planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have been customized to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Scottsdale, Arizona logo design project was completed for a leadership specialist that enables business professionals to become more efficient at overseeing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a location to sell off their pre-owned goods to other sports enthusiasts. I designed their Scottsdale logo dsign utilizing an image that grabs the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really produced for an Scottsdale, Arizona area farm it was really designed for an investments broker, and this particular trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projected confidence, success, and affluence.

 Scottsdale Logo design for a nonprofit, Turning Point Solutions - the logo style function for ostensibly encountering arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this case, I nailed a bullseye with the first try.

Logo design designed for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to create a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.