Sun City West, Arizona Logo Design

Each and every new Sun City West venture knows they are in need of a logo, however few entrepreneurs fully are aware of the vital role their business logo can play in their becoming successful, or why one logo works more effectively than another. A business logo has an instant and long term influence on the growth of a business, go with the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Sun City West, Arizona businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Sun City West, Arizona coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an older part of the area and really wanted to cast a vintage atmosphere without appearing as monotonous or low energy. I fulfilled the two tasks via developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscope slide and bacteria designed for Sun City West, Arizona medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, mainly the branch of healthcare that works with the laboratory assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog designed for a household fun center in Sun City West, Arizona.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - developed for Sun City West, Arizona traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences by means of the pictures they capture. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Sun City West logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Sun City West logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get neutral judgements on the benefit of a design. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that have a tendency to hire a professional to design their logo design comprehend how important a logo design is for their organization so they are way more invested in the final result. Every logo design job possesses it’s share of hurdles, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Sun City West, Arizona book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most necessary part of a printed book considering that it is usually the first thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity they will ever have to promote their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many occurrences 1 of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to confering a good sense of air travel and it was certainly a success.

 Sun City West logo style utilized for advertising as well as a tag layout for Vintage Case includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be much older cases. For this logo concept I strove to come up with a logo that possessed a fluid retro feel to it and could be used for everything from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Sun City West, Arizona, style include an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo jobs due to the fact that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo features 4 personalities surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself won’t have the likelihood to be understood.

Logo style produced for a hair design workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected an atmosphere of tranquility and class for their new hair studio. I created a design that did not go the obvious route of making merely a stylized orchid but alternatively delivered a company logo that implied an orchid in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is usually the incorrect route and in this case, the design ended up not being about the flower but alternately put the emphasis on the feeling that they wanted to forecast to their customers.

Arabian horse logo layout created for an equine cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct company logo design customized to symbolize the unique physical traits of the Arabian kind of horses. With a different head form and high tail carriage, the Arabian is one of the most easily recognizable equine breeds in the entire world.

Las Cafe logo design a little restaurant, design consists of a modified manuscript font which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style contains a customized script typeface which hovers above a team of ornate lines and dots.

Logo layout for a software developer the layout functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the symbolism behind a company logo is just as important as how it serves the company it stands for.

Develop logo design developed for a Sun City West, Arizona interior developer, layout feature a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sun City West, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, analysis, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of the word progressed have actually been customized to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sun City West, Arizona logo design job was performed for a leadership guide that enables business professionals to become more successful at managing people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to market their pre-owned equipment to other sports enthusiasts. I designed their Sun City West logo design dsign with an illustration which garners the interest of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really composed for an Sun City West, Arizona regional farm it was actually created for an investments broker, and this particular company logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a brand mark that projected esteem, success, and luxury.

 Sun City West Logo design for a nonprofit, Turning Point Solutions - the logo layout function for externally encountering arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Luckily, in this instance, I nailed a bullseye with the first try.

Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the owner to develop a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.