Surprise, Arizona Logo Design

Nearly every new Surprise business person knows they are in need of a logo, however few new business owners entirely grasp the crucial role their logo can make in their success, or precisely why one logo design functions far better than another. A logo has a critical and long term influence on the prosperity of a company, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Surprise, Arizona companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design should be timeless and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bicycle produced for a Surprise, Arizona coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an older section of the city and wanted to cast an old-fashioned tone without coming across as boring or low energy. I fulfilled each of the jobs via designing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and also germs created for Surprise, Arizona medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and consequences of diseases, mainly the field of healthcare which deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more unforgettable.

logo style with a leaping eco-friendly frog designed for a family enjoyable center in Surprise, Arizona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Surprise, Arizona travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but instead reveal emotional journeys by means of the pictures they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Surprise logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Surprise logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family as well as with individuals that they don’t even know so as to get objective judgements on the value of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their business logo realize how crucial a logo is for their business so they are much more vested in the result. Every logo design project possesses it’s share of hurdles, however the largest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Surprise, Arizona book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most vital part of a published book considering that it is ordinarily the first thing a person sees in the book store. Concerning a publishing company, it’s the optimal opportunity they will ever have to promote their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many cases one of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was definitely a winner.

 Surprise logo style used for marketing as well as a tag design for Vintage Case features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be older cases. For this business logo design I sought to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in Surprise, Arizona, layout consist of an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs considering that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the very same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be understood.

Logo style developed for a hair layout workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related an atmosphere of ease and elegance for their new hair studio. I came up with a design that did not go the obvious course of creating just a stylized orchid but rather delivered a company logo that implied an orchid in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the main focus on the feeling that they really wanted to transmit to their customers.

Arabian equine logo style produced for an equine cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo concept tailored to embody the unique physical traits of the Arabian pedigree of horses. With a different head form and very high tail carriage, the Arabian is one of the highly easily recognizable equine lineages in the entire world.

Las Coffee shop logo design a small restaurant, layout contains a changed script font which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style contains a customized manuscript font which floats above a group of luxuriant lines and dots.

Logo design for a software application designer the design attributes and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the meaning supporting a business logo is just as important as how it brands the company it represents.

Develop logo design created for a Surprise, Arizona interior developer, design attribute a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Surprise, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have actually been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Surprise, Arizona logo design job was carried out for a leadership advisor that helps business professionals to develop into more successful at handling people, expectations, and productivity.
A logo style including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a location to market their secondhand products to other sports enthusiasts. I tailored their Surprise logo design dsign along with an illustration that garners the interest of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really created for an Surprise, Arizona area farm it was really created for a products broker, and this trademark was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a graphic that projects confidence, success, and prosperity.

 Surprise Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for ostensibly encountering arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Luckily, in this case, I hit a bullseye with the 1st go.

Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to design a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.