Tempe, Arizona Logo Design

Nearly every new Tempe business person understands that they need a logo, but few new business owners fully realize the pivotal role their business logo can make in their success, or why one logo design works more effectively than another. A company logo has a critical and sustaining impact on the growth of a business, select the right one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Tempe, Arizona businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos do not demand consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to movie screens a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be lasting and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bike created for a Tempe, Arizona coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an older part of the town and wanted to project an old-fashioned tone without coming across as monotonous or low energy. I achieved each of the tasks by developing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide and also bacteria created for Tempe, Arizona medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and outcomes of diseases, mainly the field of medicine which deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and more meaningful.

logo layout with a jumping green frog made for a family members fun center in Tempe, Arizona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - designed for Tempe, Arizona traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but rather convey emotional experiences through the pictures they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of almost all good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I tried to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Tempe logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Tempe logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and family members as well as with other people that they don’t even know so as to get unprejudiced assessments on the value of a concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that tend to hire an expert to create their logo understand how crucial a logo design is for their company so they are much more vested in the end result. Every logo project possesses it’s allotment of difficulties, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Tempe, Arizona publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most crucial part of a published book given that it is usually the very first thing a person views in the book shop. For a publisher, it’s the optimal opportunity they will likely ever have to promote their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many instances one of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was surely a success.

 Tempe logo style made use of for marketing and a tag design for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be older cases. For this brand concept I attempted to come up with a logo that offered a fluid retro feel to it and could be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Tempe, Arizona, style include an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design jobs due to the fact that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo style produced for a hair style workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried an atmosphere of simplicity and class for their new hair salon. I came up with a design that didn’t go the obvious path of crafting simply a stylized orchid but instead created a logo design that implied a flower in the formation of a swirl incorporated into the letter O in the name and by putting attention on the logo design with the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they wanted to transmit to their customers.

Arabian horse logo style created for a horse ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo concept styled to embody the unique physical traits of the Arabian type of horses. With a distinctive head shape and high tail posture, the Arabian is one of the highly immediately identifiable equine breeds in the world.

Las Cafe logo design a small dining establishment, style includes a modified script font style which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout consists of a changed manuscript font style which floats over a team of elaborate lines and dots.

Logo style for a software program developer the layout features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the meaning supporting a business logo is just as important as how it brands the enterprise it represents.

Progress logo style created for a Tempe, Arizona indoor developer, layout function a collection of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tempe, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of the word advanced have been modified to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Tempe, Arizona logo design job was carried out for a leadership expert that helps business leaders to develop into more effective at handling people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell their secondhand goods to other sports enthusiasts. I designed their Tempe logo dsign using an illustration which grabs the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually developed for an Tempe, Arizona area farm it was actually developed for a commodities broker, and this particular business logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a graphic that projects confidence, financial success, and opulence.

 Tempe Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for externally dealing with arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this case, I nailed a bullseye with the very first shot.

Logo developed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the business owner to develop a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.