Acute Care 360 ImageCo, Tempe, Arizona, AZ,

ImageCo, Tempe, Arizona, AZ,

Evolv Design logo designed by ImageCo, Tempe, Arizona, AZ,

Red Panda Publishers logo designed by ImageCo, Tempe, Arizona, AZ,

Tempe, Arizona, AZ,

ImageCo, Tempe, Arizona, AZ,
ImageCo, Tempe, Arizona, AZ,

Mid Valley Pathology logo designed by ImageCo, Tempe, Arizona, AZ,

FSA OK logo designed by ImageCo, Tempe, Arizona, AZ,

Emerald Heights logo designed by ImageCo, Tempe, Arizona, AZ,

Club Sapphire logo designed by ImageCo, Tempe, Arizona, AZ,

Downtown Dogs logo designed by ImageCo, Tempe, Arizona, AZ,

School board logo designed by ImageCo, Tempe, Arizona, AZ,

Ferry Street Coffee Company logo designed by ImageCo, Tempe, Arizona, AZ,

Stoney Forensic logo designed by ImageCo, Tempe, Arizona, AZ,

Smart kernels logo designed by ImageCo, Tempe, Arizona, AZ,

POINTERS ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to bear in mind that they can not reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design firm can only be evaluated from the quality of their design work, if the work in their portfolio doesn’t feature real world examples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s goal is to echo your unique vision for your company. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how soon they can get paid.

Tempe LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs cultivate memorable brand identities. We’ve done branding work for farmers, colleges, diamond miners, party planners, cafes, retail stores, and practically every other kind of business you can envision. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be used as an electrical sign. Because of our sign first method our designs can, and have been used in everything from garment labels to electrical signs. Our sign first approach guarantees that our logo designs are equally effective whether they are used in TV commercials or website apps, they are consistently identifiable, understood, and always remembered regardless of scale or application.

American Made ★ Design

The one difference that really sets ImageCo apart from many of the design agencies that you might possibly have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to do, we do ourselves. No matter the kind of project we take on, logo, website design, trade show display, or electric sign, we do not, and never will job-out our client’s work to agencies based outside the United States. When you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not an agent that increases the price of your design project and dictates the terms of how my customers and I do business.

QUALITIES OF A GREAT LOGO DESIGN

Every new Tempe organization knows they require a logo, yet few new business owners fully recognize the pivotal role their organization’s logo can make in their success, or exactly why one business logo functions far better than another. A logo design has a critical and lasting impact on the financial success of a business, go with the right one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Tempe businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t need contemplation, they can be understood in just a glance.
  2. Scalability: from clothing labels to billboards a scalable business logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they represent.
  5. Relevance: a logo needs to be ageless and should feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It is a verb and a noun, it is an identifying mark as well as the act of marking something so that it could be distinguished, its genesis originates from the brand branded onto animals. These days a brand represents pretty much anything with an intention, regardless if it be profit or government agencies, a brand is an intrinsic aspect of defining the worth of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are each from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s goal is to produce an image that the target market will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person states the brand names Porsche or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and that is what makes individuals purchase those products. Brand image is why individuals buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the origin of many branding companies you’ll find that they are quite often re-branded advertising and marketing companies. When somebody claims they are in advertising most people will likely have a preconceived notion about what they do. But when a person states “I’m in branding”… it just seems much more attractive, possibly it’s because many people don’t fully understand what it implies to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or company that affect view points. This primarily includes the name, the logo design, the product packaging, the different colors used but can also consist of sound, illumination, texture, signage, actually anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a kind of visual design which helps shape the public image of a firm, a product or an organization. Brand identity designers create logo designs, signage designs, packaging, as well as collateral material such as cards, stationery, and brochures. Some identity designers also build websites and user interfaces. The necessary role of a brand identity designer is to create the visual cues and also a psychological tone with the objective of affecting actions, results and also understandings.

Featured logos & signs

Retro logo design of a bike developed for a Tempe coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an old part of town and wanted to project a retro atmosphere without coming across as stodgy or low energy. I accomplished the two jobs by means of developing a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscope slide and germs developed for Tempe clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, especially the field of healthcare which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and much more meaningful.

logo style with a jumping green frog made for a family fun center in Tempe.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, and also a tree - created for Tempe travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but rather convey emotional experiences through the pictures they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Tempe logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Tempe logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get neutral assessments on the worthiness of a design concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo comprehend how vital a logo design is for their company so they are much more invested in the final result. Every logo design project possesses it’s allotment of challenges, however the most significant challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Tempe publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most critical part of a published book since it is often the initial thing a person sees in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will ever have to promote their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases one of the traits people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was certainly a victory.

 Tempe logo layout made use of for marketing as well as a label style for Vintage Situation features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be vintage cases. For this brand concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for anything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Tempe, layout consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design jobs because it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 characters staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be comprehended.

Logo style produced for a Tempe hair layout studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which conveyed an atmosphere of relaxation and elegance for their new hair salon. I created a design that didn’t go the obvious path of making just a stylized orchid but alternatively delivered a logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the main focus on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo layout developed for a steed ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design tailored to symbolize the unique physical traits of the Arabian breed of horses. With an unique head form and very high tail posture, the Arabian is one of the most easily identifiable equine lineages in the world.

Las Cafe, A Tempe Coffee shop logo design a tiny restaurant, design consists of a changed manuscript font which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style includes a changed manuscript font which hovers over a team of ornate lines and also dots.

Logo style for a software program programmer the layout attributes and legendary Tempe component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the substance supporting a company logo is just as important as how it brands the business it represents.

Progress logo layout produced for a Tempeinterior developer, design function a series of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tempe interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site examinations, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in Tempe, the characters for letter V as well as A in center of words progressed have been changed to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Tempe logo design job was carried out for a management expert that helps business professionals to become more effective at supervising people, expectations, and profitability.

A Tempe business logo layout including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a location to market their used equipment to other sports enthusiasts.

I created their Tempe logo design using an image that pulls in the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ ranches, this Tempe company logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Tempe regional farm it was really created for a products broker, and this particular trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a graphic that projects trust, success, and luxury.

 Tempe Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for outwardly encountering arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Fortunately, in this case, I hit a bullseye with the very first go.

Logo design designed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a famous Tempe sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the proprietor to create a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Electrical sign design for Tempe restaurnat designed by Tempe Sign Business
Tempe logo design and brand identity design for Tempe companies
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,

Logo designed by ImageCo, Tempe, Arizona, AZ,

Logo designed by ImageCo, Tempe, Arizona, AZ,

Logo designed by ImageCo, Tempe, Arizona, AZ,

Logo designed by ImageCo, Tempe, Arizona, AZ,

Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,
Logo designed by ImageCo, Tempe, Arizona, AZ,