Tucson, Arizona Logo Design

Each and every new Tucson venture realizes that they are in need of a logo, but few entrepreneurs entirely recognize the essential role their organization logo will play in their becoming successful, or why one logo functions more effectively than another. A logo design has an immediate and long-term impact on the growth of a company, pick the correct one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life of a business.

The logos included in the ImageCo portfolio help Tucson, Arizona businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos do not demand deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Tucson, Arizona coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening in an older section of the town and wished to project a retro vibe without coming across as stodgy or low energy. I fulfilled the two tasks by creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscope slide as well as bacteria developed for Tucson, Arizona clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, mainly the field of medicine that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be extremely literal with a design and to a degree, this design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and even more meaningful.

logo layout with a jumping green frog developed for a household enjoyable center in Tucson, Arizona.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - created for Tucson, Arizona travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but instead convey emotional experiences through the photos they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of most good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Tucson logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Tucson logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get unbiased opinions on the merit of a design concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world because the people that are inclined to hire an expert to design their business logo understand how important a logo is for their organization so they are much more invested in the result. Every logo project possesses it’s allotment of hurdles, but the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Tucson, Arizona book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most vital part of a printed book considering that it is in most cases the initial thing a person views in the book store. For a publisher, it’s the optimal opportunity they will likely ever have to advertise their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances one of the items folks often tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline located in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to confering a feeling of air travel and it was undoubtedly a victory.

 Tucson logo design used for marketing and a label design for Vintage Situation features an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be older cases. For this custom logo design I strove to come up with a logo that had a fluid nostalgic feel to it and could easily be used for every thing from a web site to a label on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Tucson, Arizona, layout consist of an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo projects considering that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their branding in the same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually enjoy doing dental care business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo includes 4 characters surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the opportunity to be comprehended.

Logo design created for a hair design studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that related a feeling of calmness and connection for their new hair studio. I created a concept which did not go the obvious course of creating simply a stylized orchid but rather designed a logo design which suggested an orchid in the formation of a swirl blended into the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a company logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the focus on the perception that they wanted to forecast to their patrons.

Arabian equine logo layout developed for an equine ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo design customized to embody the unique physical traits of the Arabian breed of horses. With a distinctive head form and higher tail carriage, the Arabian is one of the most immediately identifiable equine lineages in the entire world.

Las Coffee shop logo design a tiny restaurant, design consists of a modified script font which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style contains a modified manuscript typeface which floats over a team of luxuriant lines as well as dots.

Logo style for a software program developer the style attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the symbolism behind a business logo is equally as important as how it brands the business it stands for.

Evolve logo design produced for a Tucson, Arizona indoor designer, style attribute a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tucson, Arizona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site assessments, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word progressed have actually been customized to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Tucson, Arizona logo design assignment was undertaken for a management consultant that helps business leaders to develop into more efficient at managing people, expectations, and profitability.
A logo design including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their previously owned products to other sports enthusiasts. I created their Tucson logo design dsign utilizing a graphic that pulls in the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an Tucson, Arizona regional farm it was really created for a products broker, and this company was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a image that projected assurance, success, and opulence.

 Tucson Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout attribute for externally dealing with arrow and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this case, I struck a bullseye with the 1st go.

Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to create a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.