Arkansas Logo Design

Virtually every new Arkansas company understands that they need a logo, however few entrepreneurs thoroughly grasp the essential role their organization logo can play in their success, or precisely why one logo works better than another. A logo design has an immediate and sustaining impact on the prosperity of a business, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of a business.

The logos presented in the ImageCo portfolio help Arkansas companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not demand consideration, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design should be ageless and should feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a Arkansas coffee cafe and a coffee roaster.

Ferry Street Coffee Company

This startup coffee roaster and coffee shop were actually opening in an old part of the area and wanted to cast a retro feel without coming across as monotonous or low energy. I achieved each of the jobs via developing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide as well as bacteria designed for Arkansas medical clinic.

Mid-Valley Pathology | Logo Design Project

Pathology is the scientific discipline which examines the triggers and effects of diseases, especially the branch of medicine that deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog developed for a family fun facility in Arkansas.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, as well as a tree - made for Arkansas traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather reveal emotional journeys by means of the pictures they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon first view, which I think is quintessential of most good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Arkansas logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Arkansas logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design Project

The lion’s share of business logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get impartial opinions on the merit of a design. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo comprehend how essential a logo is for their business so they are much more vested in the end result. Every logo design project possesses it’s portion of obstacles, however the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Arkansas publication publisher

Red Panda Publishers | Logo Design Project

The book spine is a cramped segment of real estate to work with, but it really is the most necessary part of a printed book given that it is often the first thing a person views in the book shop. Regarding a publisher, it’s the opportunity they will ever have to promote their label and get their logo design in front of the people that purchase actual books. This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design Project

Airlines come and depart nevertheless it seems like that in many cases 1 of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was definitely a success.

 Arkansas logo design made use of for marketing and a tag style for Vintage Case features an archaic font style style.

Vintage Case | Logo Design Project

Vintage case focused in all new cases for music instruments, which seemed to be much older cases. For this custom logo concept I strove to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Arkansas, design include an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design Project

Dental care logo designs can be one of the most difficult logo jobs due to the fact that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry. I really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on. Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.
William McNally logo made for a household nonprofit, the logo design features 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design Project

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate. The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be comprehended.
Logo design developed for a hair layout studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that carried a spirit of calmness and elegance for their new hair salon. I created a design which did not go the obvious course of creating simply a stylized orchid but rather delivered a logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they wanted to project to their clients.
Arabian steed logo layout created for a horse cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design Project

ImageCo developed a unique creative logo concept fashioned to exemplify the unique physical traits of the Arabian pedigree of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the most easily identifiable horse types in the entire world.
Las Cafe logo layout a tiny restaurant, style includes a modified manuscript font which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design Project

Las Cafe logo layout a tiny dining establishment, style consists of a modified manuscript typeface which floats above a team of luxuriant lines and also dots.

Logo design for a software programmer the layout features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the significance supporting a business logo is just as important as how it serves the business it stands for.

Advance logo design developed for a Arkansas interior developer, design attribute a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design Project

Evolv Design is a Arkansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have actually been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Arkansas logo design project was completed for a management coach that aids business leaders to become more effective at supervising people, expectations, and productivity.
A logo layout including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell off their secondhand items to other sports enthusiasts.

I tailored their Arkansas logo design with an illustration that captures the interest of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design

The MQ farms logo idea wasn’t really designed for an Arkansas area farm it was actually developed for an investments broker, and this business logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a graphic that projected self-confidence, financial success, and wealth.

 Arkansas Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for outwardly encountering arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the 1st try.

Logo design created for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to create a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.