Arkansas Logo Design

Every new Arkansas  organization knows they require a logo, but few entrepreneurs entirely realize the crucial role their business logo will make in their financial success, or why one business logo performs more effectively than another. A logo has an immediate and long-term effect on the prosperity of a company, select the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help Arkansas companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be enduring and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a Arkansas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an old section of town and hoped to project an old-fashioned tone without coming across as uninteresting or low energy. I fulfilled each of the jobs via creating a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also germs made for Arkansas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and consequences of diseases, mainly the branch of healthcare that deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and even more memorable.

logo layout with a jumping green frog created for a family fun center in Arkansas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, and a tree - created for Arkansas traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather project emotional journeys by means of the pictures they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Arkansas  logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

Arkansas logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family as well as with people that they don’t even know so as to get unprejudiced judgements on the value of a design concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo comprehend how essential a logo is for their company so they are way more invested in the final result. Every logo job possesses it’s share of obstacles, however the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Arkansas publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it really is the most crucial part of a printed book since it is often the very first thing a person views in the book shop. With respect to a publisher, it’s the opportunity they will ever get to advertise their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences 1 of the aspects consumers tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was certainly a winner.

Arkansas logo design utilized for advertising and marketing and also a tag style for Vintage Case features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be much older cases. For this business logo concept I tried to come up with a logo that provided a fluid retro feel to it and could be used for every thing from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Arkansas, layout include an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo jobs due to the fact that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design includes 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how individuals should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be comprehended.

Logo layout produced for a hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a spirit of calmness and class for their new hair salon. I came up with a design that did not go the obvious path of designing just a stylized orchid but rather delivered a logo that suggested a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the importance on the emotion that they really wanted to forecast to their clients.

Arabian equine logo design produced for a horse cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo design customized to illustrate the unique physical traits of the Arabian breed of equines. By having an unique head form and higher tail posture, the Arabian is one of the most easily identifiable equine types in the world.

Las Coffee shop logo style a small dining establishment, design contains a changed script font style which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design includes a customized manuscript font which hovers over a team of ornate lines as well as dots.

Logo layout for a software program programmer the layout features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the significance behind a logo is equally as important as how it brands the enterprise it stands for.

Evolve logo design created for a Arkansas interior designer, style feature a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arkansas  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, site examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word advanced have actually been changed to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Arkansas logo design project was done for a management guide that enables business leaders to develop into more efficient at overseeing people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their previously owned products to other sports enthusiasts.

I tailored their Arkansas logo design design using an image that captures the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually developed for an Arkansas  farm it was actually devised for a products broker, and this particular business logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a brand mark that projects self-assurance, success, and opulence.

 Arkansas  Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for ostensibly dealing with arrowhead and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where the target is. Luckily, in this case, I hit a bullseye with the first try.

Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to produce a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.