Bentonville, Arkansas Logo Design

Every new Bentonville business person knows they require a logo, however few new business owners entirely comprehend the pivotal role their logo can take in their becoming successful, or the reason that one business logo performs better than another. A logo has an instant and long term influence on the viability of a company, select the right one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Bentonville, Arkansas businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not demand consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be enduring and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo style of a bicycle produced for a Bentonville, Arkansas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an older section of the area and wished to project an old-fashioned vibe without coming across as stodgy or low energy. I accomplished each of the jobs by designing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is an enduring business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Bentonville, Arkansas clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and effects of diseases, especially the branch of healthcare which works with the laboratory assessment of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and more meaningful.

logo style with a leaping eco-friendly frog designed for a household enjoyable center in Bentonville, Arkansas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - made for Bentonville, Arkansas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t capture places or things but rather reveal emotional experiences through the pictures they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Bentonville logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Bentonville logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family members as well as with other people that they don’t actually know so as to get unprejudiced judgements on the value of a design. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire a professional to design their business logo understand how important a logo is for their organization so they are much more vested in the result. Every logo design job has it’s share of obstacles, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Bentonville, Arkansas book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most essential part of a printed book given that it is in most cases the primary thing a person views in the book shop. Concerning a publishing company, it’s the optimal opportunity they will likely ever get to publicize their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences one of the items people often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was undoubtedly a success.

 Bentonville logo layout used for advertising and marketing as well as a label style for Vintage Situation includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be antique cases. For this business logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could be utilized for every thing from a website to a label on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Bentonville, Arkansas, style consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs considering that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design includes 4 characters startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the opportunity to be comprehended.

Logo style created for a hair design studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a feeling of contentment and class for their new hair studio. I came up with a design that didn’t go the obvious path of making merely a stylized orchid but rather created a company logo which suggested an orchid in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is in most cases the wrong route and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they wanted to forecast to their customers.

Arabian equine logo style created for a steed ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo design tailored to symbolize the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and high tail posture, the Arabian is one of the highly quite easily identifiable equine breeds in the world.

Las Coffee shop logo design a tiny dining establishment, layout consists of a customized manuscript typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design includes a changed script typeface which hovers over a team of luxuriant lines and dots.

Logo style for a software program developer the layout attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the symbolism supporting a company logo is just as important as how it serves the company it stands for.

Progress logo layout produced for a Bentonville, Arkansas interior developer, design feature a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bentonville, Arkansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location assessments, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have been changed to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bentonville, Arkansas logo design job was done for a leadership guide that enables business professionals to develop into more successful at handling people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to sell their secondhand goods to other sports enthusiasts. I created their Bentonville logo dsign along with a graphic which garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really created for an Bentonville, Arkansas regional farm it was in reality developed for an investments broker, and this company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projects assurance, effectiveness, and affluence.

 Bentonville Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for externally encountering arrow and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Fortunately, in this particular case, I struck a bullseye with the 1st go.

Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the owner to design a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.