Bentonville, Arkansas Logo Design

Nearly every new Bentonville venture understands that they are in need of a logo, but few new business owners fully grasp the crucial role their organization logo will perform in their success, or why one business logo works better than another. A logo has an immediate and lasting impact on the growth of a business, choose the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Bentonville, Arkansas businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo needs to be enduring and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Bentonville, Arkansas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an old section of town and hoped to visualize a vintage tone without coming across as boring or low energy. I achieved the two jobs by means of developing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo style with a microscope slide and also germs created for Bentonville, Arkansas medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and consequences of diseases, mainly the branch of medicine that works with the clinical assessment of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and much more meaningful.

logo design with a leaping eco-friendly frog developed for a family fun center in Bentonville, Arkansas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - created for Bentonville, Arkansas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional journeys through the images they capture. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I made an effort to do something much the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Bentonville logo design but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Bentonville logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get neutral opinions on the worthiness of a design concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that tend to hire a professional to design their logo comprehend how important a logo design is for their business so they are much more vested in the result. Every logo project has it’s portion of difficulties, however the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Bentonville, Arkansas publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most crucial part of a published book because it is usually the very first thing a person sees in the bookstore. Regarding a publishing company, it’s the best opportunity that they will likely ever get to advertise their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many instances one of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was surely a winner.

 Bentonville logo design utilized for advertising and also a tag design for Vintage Instance features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be vintage cases. For this custom logo concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for everything from a website to a label on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Bentonville, Arkansas, design consist of an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo projects due to the fact that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design features 4 personalities startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried a sense of relaxation and class for their new hair salon. I created a concept which did not go the obvious direction of crafting just a stylized orchid but instead crafted a company logo which implied a flower in the formation of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is generally the incorrect direction and in this case, the design ended up not being about the flower but instead put the main focus on the perception that they really wanted to forecast to their customers.

Arabian steed logo layout produced for a steed cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand design styled to display the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the most quite easily identifiable horse types in the whole world.

Las Coffee shop logo design a small restaurant, style includes a customized manuscript font which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design includes a changed script font which hovers above a team of ornate lines as well as dots.

Logo layout for a software program designer the layout attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in quite a few cases the meaning supporting a company logo is equally as important as how it serves the organization it stands for.

Evolve logo style produced for a Bentonville, Arkansas interior designer, design attribute a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bentonville, Arkansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have actually been customized to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bentonville, Arkansas logo design project was carried out for a management specialist that enables business professionals to develop into more efficient at managing people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their pre-owned products to other sports enthusiasts. I tailored their Bentonville business logo dsign along with a graphic that seizes the attention of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Bentonville, Arkansas area farm it was really developed for an investments broker, and this trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a graphic that projects self-assurance, success, and luxury.

 Bentonville Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for outwardly dealing with arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Fortunately, in this instance, I hit a bullseye with the 1st go.

Logo design created for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.