Bentonville, Arkansas Logo Design

Every new Bentonville organization understands that they need a logo, but few new business owners fully recognize the vital role their logo design will make in their success, or precisely why one logo performs more effectively than another. A company logo has an instant and sustaining effect on the viability of a business, pick the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Bentonville, Arkansas companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t require consideration, they can be grasped in just a glance.
  2. Scalability: from labels to posters a scalable logo design will stay legible and equally emotive at every size.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo design should be lasting and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bicycle developed for a Bentonville, Arkansas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an old section of the area and hoped to cast a nostalgic tone without appearing as monotonous or low energy. I fulfilled the two jobs by means of creating a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide and also bacteria created for Bentonville, Arkansas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and consequences of diseases, especially the field of healthcare which deals with the clinical assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and more unforgettable.

logo design with a jumping eco-friendly frog created for a family members fun facility in Bentonville, Arkansas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - developed for Bentonville, Arkansas travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but instead communicate emotional journeys by means of the photos they record. The idea behind this logo design was to use negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I attempted to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Bentonville logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Bentonville logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get impartial viewpoints on the worthiness of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to design their logo comprehend how vital a logo is for their organization so they are way more invested in the end result. Every logo design project has it’s portion of challenges, however the greatest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Bentonville, Arkansas publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it really is the most necessary part of a printed book considering that it is often the very first thing a person views in the bookstore. Concerning a publisher, it’s the optimal opportunity they will ever have to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the things individuals tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of flight and it was undoubtedly a success.

 Bentonville logo style used for advertising and marketing and a tag layout for Vintage Case includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be antique cases. For this custom logo concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for every thing from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Bentonville, Arkansas, layout include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects due to the fact that it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be understood.

Logo layout produced for a hair design studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which conveyed a sense of tranquility and connection for their new hair salon. I created a concept which did not go the obvious path of designing simply a stylized orchid but instead designed a logo which implied a flower in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is usually the incorrect path and in this case, the design ended up not being about the flower but instead put the attention on the perception that they really wanted to transmit to their customers.

Arabian steed logo design created for an equine ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique creative logo design styled to illustrate the unique physical traits of the Arabian kind of equines. By having a distinctive head shape and high tail carriage, the Arabian is one of the most quite easily identifiable equine breeds in the whole world.

Las Coffee shop logo layout a small restaurant, style includes a changed script font style which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style includes a customized script typeface which hovers over a group of luxuriant lines as well as dots.

Logo layout for a software designer the style functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the substance behind a logo design is just as important as how it brands the company it stands for.

Evolve logo layout created for a Bentonville, Arkansas indoor developer, style attribute a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bentonville, Arkansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have actually been changed to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bentonville, Arkansas logo design assignment was done for a leadership coach that assists business professionals to become more efficient at handling people, expectations, and productivity.
A logo style including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell off their secondhand items to other sports enthusiasts. I designed their Bentonville business logo dsign along with an illustration which garners the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an Bentonville, Arkansas area farm it was really developed for a products broker, and this company logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a brand mark that projected self-confidence, financial success, and prosperity.

 Bentonville Logo design for a nonprofit, Transforming Factor Solutions - the logo layout feature for ostensibly encountering arrowhead as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this particular instance, I nailed a bullseye with the 1st shot.

Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to produce a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.