Bentonville Logo Design

Nearly every new Bentonville business realizes that they need a logo, yet few new business owners entirely understand the essential role their logo design can make in their success, or precisely why one logo design functions far better than another. A logo has a critical and lasting effect on the prosperity of a business, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Bentonville companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike created for a Bentonville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an old part of the town and really wanted to cast a retro vibe without coming across as monotonous or low energy. I achieved both jobs by means of designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and germs designed for Bentonville clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, especially the branch of healthcare that deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and even more unforgettable.

logo layout with a leaping environment-friendly frog designed for a household enjoyable center in Bentonville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, as well as a tree - made for Bentonville travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot locations or things but rather communicate emotional journeys by means of the photos they record. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Bentonville logo but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Bentonville logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to share it with colleagues and family members as well as with people that they don’t even know so as to get unbiased point of views on the benefit of a concept. Fortunately, he talked about it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo recognize how vital a logo is for their business so they are way more invested in the end result. Every logo project has it’s share of hurdles, but the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Bentonville publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it is the most critical part of a published book since it is in most cases the very first thing a person views in the book shop. For a publishing company, it’s the optimal opportunity they will ever have to publicize their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences 1 of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was surely a winner.

 Bentonville logo style utilized for advertising as well as a label layout for Vintage Instance features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be much older cases. For this brand concept I attempted to come up with a logo that had a fluid retro feel to it and could be utilized for every thing from a website to an insignia on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Bentonville, design include an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo projects because it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their branding in the same way dentists do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo includes 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be comprehended.

Logo style created for a hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that related an atmosphere of contentment and class for their new hair salon. I created a concept which did not go the obvious direction of creating simply a stylized orchid but instead created a business logo which suggested a flower in the formation of a swirl integrated into the letter O in the title and by placing attention on the logo design with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo is usually the wrong direction and in this case, the design ended up not being about the flower but instead placed the attention on the perception that they really wanted to transmit to their clients.

Arabian steed logo design produced for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype concept styled to embody the unique physical traits of the Arabian type of horses. By having an unique head form and high tail posture, the Arabian is one of the highly easily identifiable horse breeds in the whole world.

Las Cafe logo style a little dining establishment, layout contains a changed manuscript font which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, design consists of a customized manuscript typeface which hovers over a group of ornate lines as well as dots.

Logo style for a software application developer the layout attributes as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in quite a few cases the meaning supporting a logo is just as important as how it serves the business it stands for.

Evolve logo layout developed for a Bentonville indoor designer, layout feature a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bentonville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, site inspections, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have actually been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bentonville logo design job was performed for a management advisor that helps business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to market their secondhand equipment to other sports enthusiasts. I tailored their Bentonville business logo dsign using a graphic that seizes the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really created for an Bentonville area farm it was in reality created for a products broker, and this particular business logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projects self-assurance, success, and opulence.
Logo created for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to create a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.