Conway Logo Design

Every new Conway organization knows they require a logo, but few new business owners fully comprehend the vital role their logo design can play in their becoming successful, or the reason that one business logo performs better than another. A logo design has an instant and sustaining impact on the financial success of a company, pick the right one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Conway companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bicycle created for a Conway coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older part of town and wished to project a nostalgic vibe without coming across as uninteresting or low energy. I accomplished each of the jobs by means of creating a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide as well as bacteria developed for Conway clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and outcomes of diseases, mainly the branch of medicine that deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and a lot more memorable.

logo style with a leaping eco-friendly frog designed for a household enjoyable facility in Conway.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - made for Conway traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers don’t shoot places or things but rather communicate emotional journeys through the pictures they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I tried to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Conway logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Conway logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family as well as with folks that they don’t even know so as to get honest judgements on the benefit of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that are inclined to hire an expert to design their business logo realize how important a logo design is for their company so they are way more vested in the end result. Every logo design job possesses it’s allotment of obstacles, but the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Conway book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most crucial part of a printed book since it is often the primary thing a person sees in the book store. With regard to a publisher, it’s the most ideal opportunity they will ever have to publicize their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many instances one of the things people often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was undoubtedly a winner.

 Conway logo style used for advertising and marketing and also a label style for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that looked to be vintage cases. For this business logo design I attempted to come up with a logo that had a fluid vintage feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Conway, design consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs because it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the exact same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design features 4 personalities staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how individuals should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be understood.

Logo design produced for a hair layout studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a spirit of calmness and connection for their new hair studio. I came up with a concept which didn’t go the obvious route of making simply a stylized orchid but rather delivered a logo design that implied a flower in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is frequently the incorrect path and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they wanted to project to their clients.

Arabian steed logo layout produced for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype concept styled to illustrate the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail posture, the Arabian is one of the most quite easily identifiable equine types in the entire world.

Las Cafe logo layout a small dining establishment, design contains a changed manuscript typeface which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout contains a modified script font which hovers over a group of elaborate lines and dots.

Logo layout for a software application programmer the style functions and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the significance supporting a company logo is equally as important as how it brands the company it represents.

Develop logo design created for a Conway indoor designer, layout attribute a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Conway interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, location examinations, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have been changed to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Conway logo design assignment was completed for a leadership expert that helps business leaders to become more efficient at supervising people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was primed for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a spot to sell their pre-owned equipment to other sports enthusiasts. I created their Conway logo design dsign with a graphic which garners the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really developed for an Conway regional farm it was really created for an investments broker, and this creative logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projected trust, success, and affluence.
Logo design designed for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the owner to produce a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.