Acute Care 360 ImageCo, El Dorado, Arkansas, AR,

ImageCo, El Dorado, Arkansas, AR,

Evolv Design logo designed by ImageCo, El Dorado, Arkansas, AR,

Red Panda Publishers logo designed by ImageCo, El Dorado, Arkansas, AR,

El Dorado, Arkansas, AR,

ImageCo, El Dorado, Arkansas, AR,
ImageCo, El Dorado, Arkansas, AR,

Mid Valley Pathology logo designed by ImageCo, El Dorado, Arkansas, AR,

FSA OK logo designed by ImageCo, El Dorado, Arkansas, AR,

Emerald Heights logo designed by ImageCo, El Dorado, Arkansas, AR,

Club Sapphire logo designed by ImageCo, El Dorado, Arkansas, AR,

Downtown Dogs logo designed by ImageCo, El Dorado, Arkansas, AR,

School board logo designed by ImageCo, El Dorado, Arkansas, AR,

Ferry Street Coffee Company logo designed by ImageCo, El Dorado, Arkansas, AR,

Stoney Forensic logo designed by ImageCo, El Dorado, Arkansas, AR,

Smart kernels logo designed by ImageCo, El Dorado, Arkansas, AR,

TIPS FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to keep in mind that they can’t refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a designer can only be evaluated by the quality of their design work, if the work in their design portfolio does not feature actual samples odds are they will never be able to deliver a quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to echo your unique vision for your business. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how soon they can get paid.

El Dorado LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs cultivate memorable brand identities. We’ve performed logo design work for ranchers, schools, heart surgeons, party planners, restaurants, retail stores, and practically every other kind of business concern you can envision. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be utilized as an electric sign. Because of our sign first method our brand identity designs can, and have been employed in everything from fashion labels to billboards. Our sign first technique insures that our logos are equally successful whether they are used in television commercials or web headers, they are consistently identifiable, comprehended, and remembered regardless of scale or function.

American Made ★ Design

Something which seriously sets ImageCo apart from other design firms that you might possibly have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to perform, we perform ourselves. Irrespective of the kind of design project we undertake, brand identity design, web page, trade show banners, or retail sign, we do not, and never will farm-out our client’s work to agencies located outside the USA. Whenever you call us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a middleman that marks up the price of your design project and imposes the conditions of how you and I do business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Virtually every new El Dorado organization realizes that they need a logo, yet few start ups fully understand the pivotal role their logo can play in their success, or exactly why one logo design functions better than another. A logo has an instant and sustaining influence on the growth of a company, choose the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life of a business. The logos included in the ImageCo portfolio help El Dorado companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t need consideration, they can be grasped in just a glimpse.
  2. Scalability: from label to store signs a scalable logo design will remain legible and just as emotive at every size.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a business logo needs to be enduring and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It’s a verb as well as a noun, it’s an identifying mark and the act of noting something to ensure that it could be recognized, its foundation comes from the mark burned onto animals. Today a brand indicates virtually anything with an objective, regardless of whether it be earnings or government agencies, a brand is an innate aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are all from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s goal is to develop an image that the audience will likely connect to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When somebody states the names Ferrari or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes individuals buy those products. Brand image is why individuals acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the origin of many branding firms you’ll discover that they are quite often rebranded advertising and marketing firms. When somebody claims they are in marketing most individuals will likely have an idea about what they do. However when a person says “I am in branding”… it just seems much more attractive, perhaps it’s due to the fact that lots of people don’t recognize what it means to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that defines the visual components of a product or agency that affect perceptions. This mainly consists of the name, the logo, the packaging, the colors utilized however can likewise consist of audio, lights, texture, signage, really anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design which helps shape the perception of a business, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, as well as collateral material such as business cards, stationery, and also brochures. Some visual designers also develop websites and software interfaces. The crucial duty of a brand identity designer is to create the visual cues as well as a psychological tone with the goal of affecting activities, end results and also understandings.

Featured signs/logos

Retro logo style of a bicycle created for a El Dorado coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening in an older part of the city and wanted to project a retro feel without appearing as boring or low energy. I achieved the two jobs via designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscope slide as well as germs created for El Dorado medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and consequences of diseases, especially the branch of medicine which deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and much more unforgettable.

logo layout with a leaping eco-friendly frog developed for a family fun facility in El Dorado.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, as well as a tree - made for El Dorado traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the pictures they record. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon initial view, which I think is representative of most good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  El Dorado logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 El Dorado logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get honest viewpoints on the benefit of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to create their logo recognize how vital a logo is for their business so they are much more vested in the outcome. Every logo design project has it’s portion of challenges, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for El Dorado publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most vital part of a printed book since it is often the primary thing a person sees in the book shop. Regarding a publishing company, it’s the most ideal opportunity they will ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many instances one of the traits people usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was undoubtedly a victory.

 El Dorado logo style used for marketing as well as a label layout for Vintage Situation features an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be antique cases. For this business logo design I attempted to come up with a logo that offered a fluid old style feel to it and could be used for anything from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in El Dorado, design consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo projects due to the fact that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design includes 4 characters startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo design created for a El Dorado hair layout studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a feeling of serenity and class for their new hair salon. I created a concept which didn’t go the obvious course of creating just a stylized orchid but rather created a logo design that implied an orchid in the formation of a swirl featured in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but instead put the attention on the emotion that they wanted to transmit to their customers.

Arabian equine logo design created for a steed ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo concept fashioned to symbolize the unique physical traits of the Arabian type of equines. By having a distinctive head form and higher tail posture, the Arabian is one of the most immediately identifiable horse breeds in the whole world.

Las Cafe, A El Dorado restaurant logo style a small restaurant, layout consists of a customized script typeface which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style consists of a changed manuscript typeface which hovers above a team of ornate lines and also dots.

Logo style for a software application developer the layout attributes and renowned El Dorado component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the meaning behind a logo is just as important as how it serves the enterprise it stands for.

Evolve logo layout developed for a El Doradoindoor developer, style function a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a El Dorado interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in El Dorado, the characters for letter V as well as A in middle of the word progressed have actually been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This El Dorado logo design job was undertaken for a leadership guide that assists business professionals to become more efficient at handling people, expectations, and productivity.

A El Dorado business logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned equipment to other sports enthusiasts.

I created their El Dorado logo design utilizing a graphic that garners the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this El Dorado company logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually produced for an El Dorado regional farm it was in reality designed for an investments broker, and this particular company logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create an identity that projected self-assurance, effectiveness, and affluence.

 El Dorado Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for externally encountering arrow and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular case, I struck a bullseye with the 1st go.

Logo designed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a well-known El Dorado sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to create a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Electrical sign design for El Dorado restaurnat designed by El Dorado Sign Shop
El Dorado logo design and brand identity design for El Dorado commercial businesses
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,

Logo designed by ImageCo, El Dorado, Arkansas, AR,

Logo designed by ImageCo, El Dorado, Arkansas, AR,

Logo designed by ImageCo, El Dorado, Arkansas, AR,

Logo designed by ImageCo, El Dorado, Arkansas, AR,

Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,
Logo designed by ImageCo, El Dorado, Arkansas, AR,