Fayetteville, Arkansas Logo Design

Virtually every new Fayetteville company realizes that they are in need of a logo, but few new business owners fully recognize the crucial role their organization logo can perform in their success, or exactly why one logo functions better than another. A company logo has an instant and lasting effect on the success of a business, select the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Fayetteville, Arkansas companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be ageless and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Fayetteville, Arkansas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an older part of the area and really wanted to visualize a nostalgic vibe without coming across as monotonous or low energy. I achieved the two tasks by means of creating a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also germs designed for Fayetteville, Arkansas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, especially the field of medicine which deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog created for a family fun facility in Fayetteville, Arkansas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - created for Fayetteville, Arkansas traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the photos they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Fayetteville logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Fayetteville logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family members as well as with folks that they don’t actually know so as to get objective point of views on the value of a design concept. Fortunately, he talked about it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo design realize how essential a logo design is for their company so they are much more invested in the end result. Every logo design job possesses it’s portion of obstacles, however the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Fayetteville, Arkansas publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most necessary part of a printed book since it is in most cases the initial thing a person sees in the book store. Regarding a publishing company, it’s the most ideal opportunity they will likely ever get to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases one of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was undoubtedly a victory.

 Fayetteville logo layout utilized for advertising and marketing and a label design for Vintage Case includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be older cases. For this logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could be utilized for anything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Fayetteville, Arkansas, layout include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design jobs because it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo features 4 characters staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the likelihood to be understood.

Logo style produced for a hair layout studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which communicated a feeling of peace and elegance for their new hair salon. I created a concept which did not go the obvious route of creating merely a stylized orchid but rather designed a logo which suggested an orchid in the pattern of a swirl integrated into the letter O in the title and by placing attention on the concept using the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is more often than not the wrong route and in this case, the design ended up not being about the flower but alternately laid the attention on the perception that they wanted to transmit to their customers.

Arabian horse logo style developed for a steed cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo design styled to manifest the unique physical traits of the Arabian breed of equines. With a distinctive head form and high tail carriage, the Arabian is one of the highly immediately recognizable equine lineages in the whole world.

Las Cafe logo layout a small restaurant, design consists of a modified manuscript typeface which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, design consists of a modified manuscript typeface which hovers over a group of ornate lines as well as dots.

Logo style for a software developer the layout features and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the significance supporting a logo design is equally as important as how it serves the company it represents.

Develop logo style produced for a Fayetteville, Arkansas interior developer, style function a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fayetteville, Arkansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fayetteville, Arkansas logo design project was done for a leadership coach that assists business professionals to develop into more efficient at overseeing people, expectations, and profitability.
A logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a location to market their secondhand equipment to other sports enthusiasts. I created their Fayetteville logo dsign utilizing an image which garners the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really produced for an Fayetteville, Arkansas regional farm it was in reality developed for a commodities broker, and this business logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a graphic that projected self-assurance, effectiveness, and opulence.

 Fayetteville Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for ostensibly facing arrow and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the very first try.

Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the business owner to create a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.