Acute Care 360 ImageCo, Fort Smith, Arkansas, AR,

ImageCo, Fort Smith, Arkansas, AR,

Evolv Design logo designed by ImageCo, Fort Smith, Arkansas, AR,

Red Panda Publishers logo designed by ImageCo, Fort Smith, Arkansas, AR,

Fort Smith, Arkansas, AR,

ImageCo, Fort Smith, Arkansas, AR,
ImageCo, Fort Smith, Arkansas, AR,

Mid Valley Pathology logo designed by ImageCo, Fort Smith, Arkansas, AR,

FSA OK logo designed by ImageCo, Fort Smith, Arkansas, AR,

Emerald Heights logo designed by ImageCo, Fort Smith, Arkansas, AR,

Club Sapphire logo designed by ImageCo, Fort Smith, Arkansas, AR,

Downtown Dogs logo designed by ImageCo, Fort Smith, Arkansas, AR,

School board logo designed by ImageCo, Fort Smith, Arkansas, AR,

Ferry Street Coffee Company logo designed by ImageCo, Fort Smith, Arkansas, AR,

Stoney Forensic logo designed by ImageCo, Fort Smith, Arkansas, AR,

Smart kernels logo designed by ImageCo, Fort Smith, Arkansas, AR,

STRATEGIES ON FINDING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company offers a money back guarantee try to keep in mind that they can’t refund the time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a designer can only be evaluated by the quality of their portfolio, if the work in their portfolio doesn’t contain real life samples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to echo your personal vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how soon they will get paid.

Fort Smith LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds establish notable brands. We’ve done branding work for ranchers, schools, diamond miners, wedding singers, coffee roasters, retail stores, and practically every other kind of business concern you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as if it will be utilized as an electrical sign. Because of our sign first technique our logo designs can, and have been utilized in everything from garment labels to neon signs. Our sign first method insures that our logo designs are just as successful whether they are used in television commercials or website headers, they are consistently recognizable, comprehended, and remembered no matter of size or use.

American Made ★ Design

The thing which seriously sets ImageCo apart from many of the design firms that you might have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to perform, we perform ourselves. Irrespective of the kind of project we take on, brand identity design, web site, trade show booth, or electric sign, we do not, and never will job out our client’s work to contractors based outside the US. When you call us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and dictates the conditions of how you and I conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new Fort Smith entrepreneur understands that they need a logo, but few start-ups entirely realize the essential role their logo can play in their success, or the reason that one business logo functions better than another. A business logo has an instant and sustaining impact on the growth of a business, go with the right one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Fort Smith companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from label to retail signs a scalable logo will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they represent.
  5. Relevance: a logo should be lasting and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark and the act of noting something so that it could be distinguished, its genesis originates from the mark burned onto livestock. Nowadays a brand signifies basically anything with an objective, whether it be earnings or politics, a brand is an inherent aspect of specifying the worth of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are both from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest directed at a target market, it’s objective is to produce an image that the audience can identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone says the names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes people want those brands. Brand image is why people acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the beginning of a lot of branding companies you’ll discover that they are often rebranded advertising agencies. When someone says they are in advertising and marketing lots of people will likely have a preconceived notion about what they do. However when somebody states “I am in branding”… it simply sounds more attractive, probably it’s because many people do not know what it implies to be in branding so it comes off as more mysterious and even attractive.

Brand Identity – Is an inclusive term that describes the visual components of a product or business that influence understandings. This primarily consists of the name, the logo design, the product packaging, the different colors utilized however can also consist of audio, lights, texture, signs, just about anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a kind of visual design that helps form the image of a firm, a product or a company. Brand identity designers create logo designs, signage designs, product packaging, and collateral material such as cards, stationery, and also sales brochures. Some identity designers also design sites and also user interfaces. The vital role of a brand identity designer is to establish the visual cues as well as an emotional tone with the goal of influencing activities, outcomes and perceptions.

select logos & signs

Retro logo design of a bicycle produced for a Fort Smith coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an older part of the area and hoped to cast a nostalgic atmosphere without appearing as stodgy or low energy. I achieved both tasks by means of creating a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and germs created for Fort Smith medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, mainly the field of medicine that deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be extremely literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and more memorable.

logo style with a jumping green frog developed for a household enjoyable facility in Fort Smith.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - developed for Fort Smith travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but instead project emotional experiences by means of the photos they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Fort Smith logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Fort Smith logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family as well as with other people that they don’t actually know so as to get honest opinions on the value of a design concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo design comprehend how important a logo is for their organization so they are much more vested in the outcome. Every logo design job has it’s allotment of obstacles, however the largest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Fort Smith publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it is the most crucial part of a published book considering that it is often the very first thing a person views in the book store. Regarding a publishing company, it’s the absolute best opportunity they will likely ever get to promote their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many occurrences 1 of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was certainly a winner.

 Fort Smith logo style made use of for advertising and marketing and also a tag design for Vintage Case includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be vintage cases. For this business logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Fort Smith, layout include an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design projects because it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the exact same way dentists do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design features 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how people ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo style produced for a Fort Smith hair style workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a sense of peace and class for their new hair studio. I created a design which didn’t go the obvious route of crafting merely a stylized orchid but instead created a company logo which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they wanted to forecast to their clients.

Arabian equine logo design produced for an equine ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original business logo concept customized to symbolize the unique physical traits of the Arabian type of equines. With a distinctive head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable horse types in the world.

Las Cafe, A Fort Smith Coffee shop logo design a small restaurant, layout consists of a changed script font which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout consists of a modified manuscript typeface which floats above a group of luxuriant lines and dots.

Logo layout for a software program developer the style functions as well as iconic Fort Smith element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the symbolism behind a business logo is equally as important as how it serves the company it stands for.

Develop logo design produced for a Fort Smithindoor designer, design attribute a series of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fort Smith interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Fort Smith, the characters for letter V as well as A in middle of words progressed have actually been modified to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fort Smith logo design job was undertaken for a management specialist that aids business leaders to develop into more successful at supervising people, expectations, and productivity.

A Fort Smith business logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned goods to other sports enthusiasts.

I created their Fort Smith logo design utilizing a graphic that seizes the attention of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Fort Smith company logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really developed for an Fort Smith area farm it was in reality created for a products broker, and this business logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce an identity that projects self-confidence, effectiveness, and wealth.

 Fort Smith Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for externally encountering arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this instance, I struck a bullseye with the very first try.

Logo design made for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a well-known Fort Smith sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to create a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Electrical sign design for Fort Smith restaurnat designed by Fort Smith Sign Business
Fort Smith logo design and brand identity design for Fort Smith businesses
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,

Logo designed by ImageCo, Fort Smith, Arkansas, AR,

Logo designed by ImageCo, Fort Smith, Arkansas, AR,

Logo designed by ImageCo, Fort Smith, Arkansas, AR,

Logo designed by ImageCo, Fort Smith, Arkansas, AR,

Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,
Logo designed by ImageCo, Fort Smith, Arkansas, AR,