Fort Smith Logo Design

Virtually every new Fort Smith business realizes that they need a logo, but few entrepreneurs thoroughly comprehend the vital role their logo design can play in their success, or why one business logo works more effectively than another. A business logo has a critical and long-term effect on the financial success of a company, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Fort Smith companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t demand consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike created for a Fort Smith coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an old section of the community and really wanted to visualize a vintage vibe without appearing as monotonous or low energy. I accomplished both tasks via creating a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria developed for Fort Smith medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, especially the field of healthcare that deals with the clinical examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and a lot more unforgettable.

logo design with a leaping eco-friendly frog created for a family members enjoyable center in Fort Smith.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, and also a tree - made for Fort Smith travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but rather project emotional journeys through the photos they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fort Smith logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Fort Smith logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get impartial assessments on the value of a concept. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to design their business logo realize how essential a logo design is for their company so they are much more invested in the end result. Every logo design job possesses it’s share of obstacles, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Fort Smith publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most necessary part of a printed book considering that it is usually the very first thing a person sees in the book shop. With regard to a publishing company, it’s the absolute best opportunity they will likely ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many occurrences 1 of the traits individuals tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was surely a victory.

 Fort Smith logo style utilized for advertising as well as a label style for Vintage Instance features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be much older cases. For this logo concept I sought to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for anything from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Fort Smith, design include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects due to the fact that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo features 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo design created for a hair design workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which conveyed a spirit of contentment and connection for their new hair studio. I created a concept which didn’t go the obvious path of making merely a stylized orchid but instead created a company logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a business logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but alternately put the attention on the perception that they wanted to forecast to their customers.

Arabian horse logo design developed for an equine ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo design styled to exemplify the unique physical traits of the Arabian type of horses. By having a distinctive head shape and higher tail posture, the Arabian is one of the highly easily recognizable equine breeds in the whole world.

Las Cafe logo style a little dining establishment, layout includes a modified manuscript font style which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design consists of a modified manuscript font style which hovers over a team of elaborate lines and also dots.

Logo design for a software application designer the style attributes and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the substance behind a business logo is equally as important as how it brands the business it stands for.

Progress logo layout produced for a Fort Smith interior developer, design attribute a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fort Smith interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word advanced have actually been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fort Smith logo design assignment was done for a leadership guide that enables business professionals to develop into more effective at supervising people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their previously owned items to other sports enthusiasts. I tailored their Fort Smith logo dsign using a graphic that garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually composed for an Fort Smith regional farm it was actually devised for a products broker, and this particular logo design was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create an identity that projected confidence, financial success, and wealth.
Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to create a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.