Hot Springs Logo Design

Every new Hot Springs company realizes that they require a logo, however few entrepreneurs entirely grasp the vital role their organization logo can perform in their becoming successful, or exactly why one business logo functions better than another. A business logo has an instant and sustaining effect on the financial success of a company, choose the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Hot Springs businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design should be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle developed for a Hot Springs coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an older part of town and really wanted to project an old-fashioned vibe without appearing as monotonous or low energy. I achieved both jobs via designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also germs developed for Hot Springs medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and outcomes of diseases, mainly the branch of medicine that works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and a lot more meaningful.

logo design with a leaping green frog developed for a household enjoyable center in Hot Springs.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - designed for Hot Springs travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession because travel photographers tend not to capture locations or things but instead reveal emotional experiences through the photos they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I attempted to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Hot Springs logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Hot Springs logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get objective point of views on the merit of a design concept. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that are inclined to hire an expert to design their logo design understand how crucial a logo design is for their company so they are way more vested in the outcome. Every logo project has it’s portion of challenges, but the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Hot Springs book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most necessary part of a published book since it is ordinarily the very first thing a person views in the book store. For a publisher, it’s the absolute best opportunity they will likely ever get to promote their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences one of the traits consumers often tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was surely a winner.

 Hot Springs logo style made use of for advertising and a label layout for Vintage Situation includes an old font style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be antique cases. For this logo concept I sought to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for everything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Hot Springs, style include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo design jobs because it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo includes 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo design developed for a hair design workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that communicated a spirit of contentment and elegance for their new hair salon. I came up with a design which did not go the obvious direction of making just a stylized orchid but alternatively delivered a company logo that implied a flower in the formation of a swirl incorporated into the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is generally the incorrect path and in this case, the design ended up not being about the orchid but instead laid the focus on the emotion that they really wanted to project to their patrons.

Arabian equine logo design produced for an equine cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo design fashioned to manifest the unique physical traits of the Arabian kind of horses. By having an unique head form and higher tail carriage, the Arabian is one of the most easily recognizable horse types in the whole world.

Las Cafe logo layout a small restaurant, design includes a changed manuscript font which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout contains a customized manuscript font which hovers above a team of elaborate lines and dots.

Logo design for a software program programmer the layout functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the substance supporting a logo is equally as important as how it serves the enterprise it stands for.

Progress logo layout developed for a Hot Springs indoor designer, layout feature a collection of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hot Springs interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site inspections, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have actually been customized to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hot Springs logo design assignment was carried out for a management expert that assists business leaders to develop into more effective at supervising people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a spot to sell off their previously owned items to other sports enthusiasts. I designed their Hot Springs logo design dsign with an image that seizes the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really produced for an Hot Springs area farm it was in reality developed for an investments broker, and this logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a graphic that projects confidence, success, and prosperity.
Logo design made for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the business owner to create a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.