Acute Care 360 ImageCo, Jacksonville, Arkansas, AR,

ImageCo, Jacksonville, Arkansas, AR,

Evolv Design logo designed by ImageCo, Jacksonville, Arkansas, AR,

Red Panda Publishers logo designed by ImageCo, Jacksonville, Arkansas, AR,

Jacksonville, Arkansas, AR,

ImageCo, Jacksonville, Arkansas, AR,
ImageCo, Jacksonville, Arkansas, AR,

Mid Valley Pathology logo designed by ImageCo, Jacksonville, Arkansas, AR,

FSA OK logo designed by ImageCo, Jacksonville, Arkansas, AR,

Emerald Heights logo designed by ImageCo, Jacksonville, Arkansas, AR,

Club Sapphire logo designed by ImageCo, Jacksonville, Arkansas, AR,

Downtown Dogs logo designed by ImageCo, Jacksonville, Arkansas, AR,

School board logo designed by ImageCo, Jacksonville, Arkansas, AR,

Ferry Street Coffee Company logo designed by ImageCo, Jacksonville, Arkansas, AR,

Stoney Forensic logo designed by ImageCo, Jacksonville, Arkansas, AR,

Smart kernels logo designed by ImageCo, Jacksonville, Arkansas, AR,

STRATEGIES FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to keep in mind that they can’t refund the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design agency can only be determined by the quality of their design work, if the work in their portfolio doesn’t contain actual samples chances are they will never be able to produce a top quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s goal is to mirror your unique vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

Jacksonville LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs establish unforgettable brand identities. We’ve performed brand identity design work for mechanics, educational institutions, diamond miners, wedding singers, restaurants, retail stores, and practically every other kind of business concern you can think of. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be utilized as an electric sign. Because of our sign first method our logo designs can, and have been used in everything from garment labels to billboards. Our sign first method insures that our logo designs are equally effective whether they are used in television commercials or web applications, they are consistently identifiable, understood, and remembered regardless of size or use.

American Made ★ Design

Something that truly sets ImageCo apart from many of the design companies that you might have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we do ourselves. Regardless of the type of project we take on, business logo, website design, trade show booth, or retail sign, we do not, and never will farm out our client’s projects to 3rd parties located outside the USA. Whenever you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the price of your project and imposes the conditions of how we conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Virtually every new Jacksonville company knows they probably need a logo, but few start ups entirely grasp the key role their logo will make in their financial success, or the reason that one logo design performs more effectively than another. A business logo has an instant and long term influence on the viability of a company, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Jacksonville businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at any scale.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a logo must be timeless and will feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It is both a verb as well as a noun, it is an identifying mark and also the act of marking something so that it could be identified, its foundation comes from the mark burned onto livestock. Nowadays a brand represents basically anything with an intention, whether it be earnings or government agencies, a brand is an intrinsic aspect of defining the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are each from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a specific audience, it’s goal is to develop a mental image that the target market will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When someone says the brand names Lamborghini or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes people purchase those products. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the origin of the majority of branding agencies you’ll find that they are often re-branded marketing and advertising firms. When someone states they are in advertising the majority of people will likely have an idea about what they do. However when someone states “I am in branding”… it simply seems much more attractive, possibly it’s due to the fact that most people don’t recognize what it indicates to be in branding so it comes off as mysterious and sexy.

Brand Identity – Is a comprehensive term that defines the visual elements of a product or company that influence perceptions. This largely includes the name, the logo, the product packaging, the different colors utilized but can also include sound, illumination, texture, signage, just about anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a kind of visual design that helps form the perception of a business, a product or an institution. Brand identity designers develop logo designs, sign designs, packaging, and collateral products such as cards, stationery, as well as pamphlets. Some identity designers also develop web sites and also software interfaces. The vital duty of a brand identity designer is to develop the visual cues and an emotional tone with the goal of influencing activities, results and also perceptions.

Featured signs/logos

Retro logo design of a bike created for a Jacksonville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an older section of the town and really wanted to cast a retro feel without coming across as uninteresting or low energy. I achieved both jobs via designing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also germs developed for Jacksonville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, especially the branch of medicine that works with the clinical examination of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and a lot more unforgettable.

logo layout with a jumping eco-friendly frog made for a household enjoyable center in Jacksonville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, and also a tree - developed for Jacksonville travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers don’t shoot places or things but instead reveal emotional experiences by means of the images they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Jacksonville logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Jacksonville logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, even though he liked the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and family as well as with people that they don’t even know so as to get neutral point of views on the worthiness of a design concept. Fortunately, he shared it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that tend to hire an expert to design their business logo recognize how vital a logo design is for their business so they are much more vested in the result. Every logo design project possesses it’s allotment of obstacles, however the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Jacksonville publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most critical part of a printed book considering that it is often the first thing a person sees in the bookstore. For a publisher, it’s the optimal opportunity they will likely ever have to promote their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many occurrences 1 of the traits consumers often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was surely a winner.

 Jacksonville logo design utilized for advertising as well as a label layout for Vintage Case features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be much older cases. For this brand design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Jacksonville, design include an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo jobs considering that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo design developed for a Jacksonville hair style workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a feeling of tranquility and class for their new hair studio. I came up with a concept which didn’t go the obvious direction of designing simply a stylized orchid but instead crafted a business logo which suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to project to their customers.

Arabian horse logo style developed for an equine cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand design customized to exemplify the unique physical traits of the Arabian pedigree of horses. With a different head shape and higher tail posture, the Arabian is one of the highly quite easily recognizable equine lineages in the world.

Las Cafe, A Jacksonville restaurant logo design a small dining establishment, style contains a customized manuscript font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design includes a customized script font style which floats above a group of elaborate lines and also dots.

Logo layout for a software application developer the design attributes as well as renowned Jacksonville component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the meaning supporting a company logo is equally as important as how it serves the business it represents.

Evolve logo style developed for a Jacksonvilleindoor designer, style feature a series of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jacksonville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Jacksonville, the personalities for letter V and A in middle of the word advanced have actually been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Jacksonville logo design job was done for a leadership advisor that aids business leaders to become more effective at supervising people, expectations, and productivity.

A Jacksonville business logo layout including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell off their used items to other sports enthusiasts.

I designed their Jacksonville logo design design along with an image that garners the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this Jacksonville company logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually created for an Jacksonville regional farm it was in reality developed for a products broker, and this logo design was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a graphic that projects self-confidence, effectiveness, and affluence.

 Jacksonville Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout attribute for externally facing arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Fortunately, in this case, I hit a bullseye with the 1st shot.

Logo design created for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous Jacksonville sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to produce a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Electrical sign design for Jacksonville restaurnat designed by Jacksonville Sign Company
Jacksonville logo design and brand identity design for Jacksonville businesses
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,

Logo designed by ImageCo, Jacksonville, Arkansas, AR,

Logo designed by ImageCo, Jacksonville, Arkansas, AR,

Logo designed by ImageCo, Jacksonville, Arkansas, AR,

Logo designed by ImageCo, Jacksonville, Arkansas, AR,

Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,
Logo designed by ImageCo, Jacksonville, Arkansas, AR,