Little Rock Logo Design

Nearly every new Little Rock organization knows they need a logo, but few new business owners thoroughly grasp the crucial role their company logo will take in their financial success, or exactly why one logo design functions far better than another. A logo has an instant and lasting effect on the prosperity of a company, select the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Little Rock companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike created for a Little Rock coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were launching in an old section of the town and really wanted to cast a vintage atmosphere without appearing as boring or low energy. I fulfilled both jobs by developing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and germs designed for Little Rock clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, mainly the branch of healthcare that deals with the clinical assessment of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and more unforgettable.

logo style with a jumping environment-friendly frog made for a family fun center in Little Rock.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - designed for Little Rock traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional journeys by means of the images they record. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I attempted to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Little Rock logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Little Rock logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial judgements on the benefit of a design. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their business logo understand how essential a logo design is for their business so they are way more vested in the end result. Every logo design job possesses it’s share of challenges, however the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Little Rock book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most vital part of a printed book due to the fact that it is in most cases the initial thing a person views in the book store. Regarding a publisher, it’s the best opportunity that they will likely ever get to advertise their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances 1 of the items people often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of airline flight and it was undoubtedly a winner.

 Little Rock logo design made use of for advertising as well as a label layout for Vintage Case features an archaic font design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be much older cases. For this brand concept I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Little Rock, design consist of an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design projects due to the fact that it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design includes 4 characters startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo style created for a hair design workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that projected a sense of relaxation and connection for their new hair salon. I came up with a concept that did not go the obvious route of crafting just a stylized orchid but alternatively designed a logo that implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they wanted to forecast to their clients.

Arabian equine logo design created for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand design customized to epitomize the unique physical traits of the Arabian pedigree of equines. With an identifiable head shape and high tail carriage, the Arabian is one of the most easily identifiable equine lineages in the whole world.

Las Coffee shop logo design a small dining establishment, design contains a modified manuscript font which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout consists of a customized script font which floats above a team of luxuriant lines and dots.

Logo style for a software program programmer the style attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in many cases the substance behind a business logo is equally as important as how it serves the organization it represents.

Advance logo design developed for a Little Rock interior developer, layout attribute a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Little Rock interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have been customized to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Little Rock logo design project was completed for a management specialist that aids business leaders to develop into more efficient at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to market their used equipment to other sports enthusiasts. I created their Little Rock logo dsign with a graphic that garners the attention of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually designed for an Little Rock area farm it was really devised for a commodities broker, and this particular brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design an identity that projected confidence, success, and wealth.
Logo developed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to produce a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.