Little Rock, Arkansas Logo Design

Every new Little Rock company realizes that they need a logo, however few entrepreneurs entirely realize the pivotal role their organization logo can take in their success, or precisely why one logo works more effectively than another. A business logo has a critical and sustaining influence on the prosperity of a business, go with the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Little Rock, Arkansas businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at every size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Little Rock, Arkansas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were launching in an older part of the town and wanted to cast a vintage vibe without appearing as stodgy or low energy. I achieved both jobs by designing a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide and germs developed for Little Rock, Arkansas clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and effects of diseases, mainly the branch of healthcare that deals with the clinical evaluation of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and more unforgettable.

logo style with a jumping environment-friendly frog made for a family enjoyable center in Little Rock, Arkansas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - made for Little Rock, Arkansas travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but instead convey emotional experiences through the images they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Little Rock logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Little Rock logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family members as well as with folks that they don’t even know so as to get neutral opinions on the worthiness of a design. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to design their business logo realize how crucial a logo is for their organization so they are way more vested in the result. Every logo job has it’s allotment of challenges, but the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Little Rock, Arkansas book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most necessary part of a published book because it is ordinarily the initial thing a person sees in the book store. With respect to a publisher, it’s the best opportunity they will ever get to promote their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences 1 of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was definitely a winner.

 Little Rock logo layout utilized for advertising as well as a tag design for Vintage Instance features an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be much older cases. For this business logo design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for everything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Little Rock, Arkansas, layout include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo jobs considering that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo includes 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo style created for a hair layout studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed a sense of serenity and class for their new hair studio. I created a design which did not go the obvious route of designing merely a stylized orchid but rather designed a logo design that suggested a flower in the formation of a swirl integrated into the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is generally the incorrect route and in this case, the design ended up not being about the orchid but instead placed the focus on the emotion that they wanted to transmit to their customers.

Arabian steed logo layout developed for an equine cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo design customized to embody the unique physical traits of the Arabian type of horses. With an unique head form and higher tail posture, the Arabian is one of the highly immediately recognizable equine lineages in the whole world.

Las Cafe logo design a tiny restaurant, design includes a changed script font style which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, design contains a changed script font style which floats over a team of ornate lines and also dots.

Logo style for a software program programmer the style attributes as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the symbolism behind a logo design is just as important as how it serves the organization it represents.

Advance logo style developed for a Little Rock, Arkansas indoor developer, layout feature a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Little Rock, Arkansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location evaluations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have actually been modified to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Little Rock, Arkansas logo design assignment was completed for a management specialist that enables business professionals to become more efficient at managing people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to sell their pre-owned equipment to other sports enthusiasts. I designed their Little Rock logo design dsign along with an image which garners the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an Little Rock, Arkansas area farm it was in reality devised for a products broker, and this creative logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a brand mark that projected self-assurance, effectiveness, and affluence.

 Little Rock Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for ostensibly dealing with arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the first go.

Logo designed for using a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is similar to a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to design a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.