Acute Care 360 ImageCo, Little Rock, Arkansas, AR,

ImageCo, Little Rock, Arkansas, AR,

Evolv Design logo designed by ImageCo, Little Rock, Arkansas, AR,

Red Panda Publishers logo designed by ImageCo, Little Rock, Arkansas, AR,

Little Rock, Arkansas, AR,

ImageCo, Little Rock, Arkansas, AR,

ImageCo, Little Rock, Arkansas, AR,
Mid Valley Pathology logo designed by ImageCo, Little Rock, Arkansas, AR,

FSA OK logo designed by ImageCo, Little Rock, Arkansas, AR,

Emerald Heights logo designed by ImageCo, Little Rock, Arkansas, AR,

Club Sapphire logo designed by ImageCo, Little Rock, Arkansas, AR,

Downtown Dogs logo designed by ImageCo, Little Rock, Arkansas, AR,

WSBA logo designed by ImageCo, Little Rock, Arkansas, AR,

Ferry Street Coffee Company logo designed by ImageCo, Little Rock, Arkansas, AR,

Stoney Forensic logo designed by ImageCo, Little Rock, Arkansas, AR,

Smart kernels logo designed by ImageCo, Little Rock, Arkansas, AR,

Memorable Logos That Tell Stories and Connect Emotionally

Developing a brand identity or a logo design that is both memorable and expresses the story about who you are or what you do is a massive task. The challenge is to make a logo design that is simple enough to be comprehended at a glimpse and transmits enough information that it can communicate who you are. But no logo can absolutely tell your story or explain your business, and going down that path frequently produces a brand identity design that does neither. But, in experienced hands, it is possible to strike a balance between both and create a logo that both informs and emotes and reaching that sweet spot is what your business should wish for from their brand identity designer.

ImageCo is one person, Tim Garner, I am a freelance branding professional. For over 20 years I ‘ve been designing unforgettable logos and brand identity designs that tell stories and resonate with viewers. But don’t take my word for it, just check out my portfolio and discover for yourself. I do not claim that I’m the greatest brand identity designer in the world, but, I do know what Iam doing and my clients tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such emphasis by people working in the branding industry, that one has to question why so many people in branding firms hate logos as much as they seem to. It is definitely true that your logo is not your brand, but what does that make a business that has no logo? One thing is certain, it guarantees that a brand with no logo will be faceless and forgettable.

Without a logo, a company’s brand is no more than a fading memory because customers would have virtually nothing to anchor their experiences too.

Some compare a business’s logo to a smile or a handshake which is somewhat accurate, however it’s actually much more than that. A logo is a brand’s anchor and it also functions as the cornerstone of a company’s brand. A logo serves as an anchor due to the fact that the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when building the foundation of the structure above it, and once it is laid it will be the guiding reference point for every thing that comes after it. A logo works in the same way, it is a foundational element that supports the organization it represents, and it also serves as a defining reference point that helps guide a brand as it grows.

ImageCo is a visual branding agency and our objective is to assist our customers lay that cornerstone as well as drop that anchor. We help organizations look well established, more refined, and more knowledgeable. This helps ensure that our clients will always be considered, and are not only worthy of a seat at the table, but look like they ought to be seated at the head of that table.

Little Rock LOGO DESIGN​

For over two decades ImageCo has been helping business owners establish notable brands. We’ve done brand identity design work for ranchers, universities, heart surgeons, wedding singers, bistros, retail stores, and practically every other kind of business you can imagine. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be employed as an electrical sign. Because of our sign first method our designs can, and have been used in everything from fashion labels to neon signs. Our sign first method ensures that our logo designs are just as reliable whether they are used in television commercials or web applications, they are consistently identifiable, understood, and remembered regardless of size or function.

American Made ★ Design

Something that truly sets ImageCo apart from other design agencies that you might possibly have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to do, we do ourselves. No matter the type of design project we undertake, logo, web page, trade show banners, or commercial sign, we do not, and never will job-out our client’s work to agencies based outside the United States. When you call us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the price of your project and dictates the terms of how you and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Virtually every new Little Rock company knows they need a logo, however few new business owners fully understand the key role their logo will perform in their success, or the reason that one logo performs better than another. A logo design has an instant and long term influence on the success of a business, pick the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life span of an organization.

The logos presented in the ImageCo portfolio help Little Rock businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not require consideration, they can be comprehended in just a look.
  2. Scalability: from label to posters a scalable logo will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a business logo must be enduring and will feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It is a verb and a noun, it’s an identifying mark and also the process of noting something to make sure that it could be distinguished, its foundation comes from the brand branded onto livestock. Today a brand indicates basically anything with an intention, whether it be earnings or politics, a brand is an innate aspect of specifying the worth of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are each from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a specific audience, it’s goal is to develop an image that the audience will identify with.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When someone mentions the brand names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the history of a lot of branding firms you’ll find that they are quite often rebranded marketing and advertising firms. When somebody says they are in advertising most individuals will likely have an idea about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a type of visual design which helps shape the image of a firm, a product or an organization. Brand identity designers create logo designs, sign designs, product packaging, and also collateral material such as business cards, stationery, and sales brochures. Some visual designers also develop web sites and also software interfaces. The important duty of a brand identity designer is to create the visual cues and an emotional tone with the objective of influencing actions, outcomes as well as understandings.

select logos & signs

Retro logo layout of a bike developed for a Little Rock coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening up in an old part of the area and wanted to project a retro feel without coming across as stodgy or low energy. I accomplished each of the tasks by means of developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide and also bacteria made for Little Rock clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, mainly the branch of healthcare that deals with the laboratory examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and much more unforgettable.

logo style with a jumping green frog created for a family fun facility in Little Rock.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a some springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and a tree - designed for Little Rock traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot locations or things but instead reveal emotional journeys by means of the photos they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something much the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Little Rock logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Little Rock logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get unbiased opinions on the benefit of a concept. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their business logo recognize how crucial a logo is for their company so they are way more vested in the end result. Every logo design job possesses it’s portion of difficulties, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Little Rock publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most critical part of a printed book due to the fact that it is in most cases the very first thing a person sees in the bookstore. With regard to a publishing company, it’s the absolute best opportunity that they will ever get to promote their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many cases 1 of the things consumers often tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was certainly a winner.

 Little Rock logo layout used for advertising and also a tag design for Vintage Case includes an old font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be older cases. For this business logo concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for anything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Little Rock, design consist of an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design projects because it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design features 4 personalities surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be understood.

Logo layout created for a Little Rock hair layout workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which communicated an atmosphere of ease and connection for their new hair studio. I came up with a design that didn’t go the obvious direction of designing simply a stylized orchid but alternatively delivered a logo design that suggested a flower in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately laid the emphasis on the perception that they really wanted to transmit to their patrons.

Arabian equine logo style created for a horse ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo design tailored to exemplify the unique physical traits of the Arabian type of horses. With an identifiable head shape and very high tail carriage, the Arabian is one of the most quite easily identifiable horse types in the whole world.

Las Cafe, A Little Rock Coffee shop logo layout a little restaurant, design contains a changed manuscript typeface which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout contains a modified script typeface which hovers over a group of ornate lines and also dots.

Logo layout for a software application designer the design features and famous Little Rock component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in many cases the symbolism behind a company logo is equally as important as how it serves the company it represents.

Progress logo design produced for a Little Rockindoor designer, layout attribute a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Little Rock interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Little Rock, the characters for letter V and also A in center of words advanced have been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Little Rock logo design assignment was undertaken for a leadership guide that aids business professionals to develop into more successful at supervising people, expectations, and productivity.

A Little Rock business logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their previously owned equipment to other sports enthusiasts.

I created their Little Rock logo design design using a graphic that pulls in the interest of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this Little Rock company logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually designed for an Little Rock regional farm it was really designed for a commodities broker, and this business logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make an identity that projects self-confidence, effectiveness, and prosperity.

 Little Rock Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for ostensibly dealing with arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular case, I hit a bullseye with the very first go.

Logo design created for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a famous Little Rock sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to create a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.