Acute Care 360 ImageCo, Pine Bluff, Arkansas, AR,

ImageCo, Pine Bluff, Arkansas, AR,

Evolv Design logo designed by ImageCo, Pine Bluff, Arkansas, AR,

Red Panda Publishers logo designed by ImageCo, Pine Bluff, Arkansas, AR,

Pine Bluff, Arkansas, AR,

ImageCo, Pine Bluff, Arkansas, AR,

ImageCo, Pine Bluff, Arkansas, AR,
Mid Valley Pathology logo designed by ImageCo, Pine Bluff, Arkansas, AR,

FSA OK logo designed by ImageCo, Pine Bluff, Arkansas, AR,

Emerald Heights logo designed by ImageCo, Pine Bluff, Arkansas, AR,

Club Sapphire logo designed by ImageCo, Pine Bluff, Arkansas, AR,

Downtown Dogs logo designed by ImageCo, Pine Bluff, Arkansas, AR,

WSBA logo designed by ImageCo, Pine Bluff, Arkansas, AR,

Ferry Street Coffee Company logo designed by ImageCo, Pine Bluff, Arkansas, AR,

Stoney Forensic logo designed by ImageCo, Pine Bluff, Arkansas, AR,

Smart kernels logo designed by ImageCo, Pine Bluff, Arkansas, AR,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a custom logo design that is both memorable and tells the story of who you are or what you actually do is a monumental undertaking. The challenge is to make a design concept that is simple enough to be understood at a glance and conveys enough relevant information that it can articulate who you are. However no logo can absolutely tell your story or summarize your organization, and travelling down that road frequently makes for a logo design that performs neither. However, in skilled hands, it is possible to strike a balance between both and design a brand identity that both informs and emotes and hitting that sweet spot is what every business should wish for from their logo designer.

ImageCo is one person, Tim Garner, I am an independent branding specialist. For over 20 years I have been creating unforgettable logos and brand identity designs that tell stories and resonate with customers. But don’t take my word for it, check out my work and see for yourself. I don’t claim that I’m the best brand identity designer in the world, but, I do know what I’m doing and my customers are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such vehemence by individuals working in the branding sector, that one has to question why so many people in branding firms hate logos as much as they appear to. It is definitely true that your logo is not your brand, however what does that make a brand that has no logo? One thing is certain, it guarantees that a brand with no logo will be faceless and easily forgotten.

Without a logo, an organization’s brand is simply nothing more than a fading memory because customers would have virtually nothing to anchor their brand experiences too.

Some people compare a business’s logo to a smile or a handshake which is somewhat accurate, however it’s also much more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a business’s brand. A logo serves as an anchor due to the fact that the entire brand experience is secured to it. It is also a brand’s cornerstone, since a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once laid it will serve as the guiding reference point for every stone that comes after it. A logo works in the same way, it is a foundational building block that supports the business it represents, and it also serves as a defining reference point that helps guide a brand as it develops.

ImageCo is a brand identity agency and our objective is to assist our customers lay that cornerstone and set that anchor. We help businesses look more established, more polished, and more knowledgeable. This helps ensure that our clients will always stand out, and are not only worthy of a seat at the table, but look like they should be seated at the head of that table.

Pine Bluff LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs develop unforgettable brands. We have undertaken brand design work for mechanics, educational institutions, heart surgeons, wedding singers, diners, retailers, and virtually every other kind of business you can imagine. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as though it will be employed as an electric sign. As a result of our sign first approach our designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first technique guarantees that our logos are equally successful whether they are used in TV commercials or web apps, they are consistently recognizable, comprehended, and remembered irrespective of scale or application.

American Made ★ Design

The one difference that really sets ImageCo apart from other design companies that you may have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are retained to do, we do in-house. Regardless of the kind of design project we take on, business logo, website design, trade show booth, or retail sign, we do not, and never will job out our customer’s projects to 3rd parties based outside the United States. When you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a broker that increases the price of your project and dictates the terms of how my customers and I conduct business.

ASPECTS OF A POWERFUL LOGO DESIGN

Nearly every new Pine Bluff business realizes that they probably need a logo, yet few start ups entirely recognize the essential role their logo design will play in their success, or why one business logo performs better than another. A company logo has a critical and sustaining impact on the growth of a company, select the right one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life span of an organization.

The logos featured in the ImageCo portfolio help Pine Bluff businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos do not require consideration, they can be understood in merely a glance.
  2. Scalability: from clothing labels to store signs a scalable logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they brand.
  5. Relevance: a logo design must be timeless and should feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It’s both a verb and a noun, it’s an identifying mark as well as the process of marking something so that it can be identified, its genesis originates from the mark branded onto animals. Today a brand signifies pretty much anything with an objective, whether it be earnings or government agencies, a brand is an intrinsic aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a specific audience, it’s objective is to produce an image that the target market can identify with.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When somebody says the names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes people purchase those products. Brand image is why people acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the origin of the majority of branding firms you’ll find that they are frequently rebranded advertising and marketing companies. When somebody claims they are in marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a kind of visual design that helps form the image of a business, a product or a business organization. Brand identity designers produce logo designs, sign designs, product packaging, and collateral material such as cards, stationery, as well as sales brochures. Some identity designers also design websites as well as software interfaces. The vital duty of a brand identity designer is to establish the visual cues and a psychological tone with the goal of affecting activities, end results and assumptions.

Featured SIGNS & LOGOS

Retro logo layout of a bike produced for a Pine Bluff coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an older section of the town and wished to cast an old-fashioned vibe without appearing as uninteresting or low energy. I achieved both of these tasks by means of developing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide as well as germs developed for Pine Bluff clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and consequences of diseases, mainly the branch of healthcare which works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and more unforgettable.

logo style with a leaping environment-friendly frog made for a household fun facility in Pine Bluff.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - made for Pine Bluff traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but instead convey emotional experiences by means of the photos they capture. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Pine Bluff logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Pine Bluff logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire a professional to design their logo recognize how essential a logo is for their organization so they are way more invested in the result. Every logo job has it’s share of obstacles, but the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Pine Bluff book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most necessary part of a printed book given that it is usually the initial thing a person views in the book shop. With respect to a publisher, it’s the best opportunity they will ever have to publicize their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases 1 of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was surely a victory.

 Pine Bluff logo layout used for advertising and marketing and also a tag style for Vintage Situation features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be antique cases. For this custom logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Pine Bluff, style consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design projects considering that it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo includes 4 personalities startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo style produced for a Pine Bluff hair layout workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related a feeling of calmness and connection for their new hair salon. I created a design that didn’t go the obvious path of making simply a stylized orchid but instead created a company logo which implied an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is usually the incorrect path and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they wanted to project to their patrons.

Arabian steed logo design created for a steed ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo concept styled to exemplify the unique physical traits of the Arabian type of equines. By having an unique head form and higher tail posture, the Arabian is one of the highly immediately identifiable equine lineages in the whole world.

Las Cafe, A Pine Bluff restaurant logo style a small restaurant, design consists of a customized manuscript font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design consists of a changed manuscript font which hovers over a group of ornate lines and dots.

Logo style for a software program designer the style features and iconic Pine Bluff component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the significance supporting a company logo is equally as important as how it brands the organization it stands for.

Progress logo design produced for a Pine Bluffindoor designer, design function a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pine Bluff interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location examinations, programming, analysis, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Pine Bluff, the personalities for letter V and also A in middle of words progressed have actually been modified to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pine Bluff logo design job was done for a management coach that helps business leaders to become more successful at supervising people, expectations, and productivity.

A Pine Bluff business logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned products to other sports enthusiasts.

I tailored their Pine Bluff logo design along with an illustration which garners the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Pine Bluff company logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually developed for an Pine Bluff area farm it was really created for a products broker, and this business logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a brand mark that projects confidence, effectiveness, and prosperity.

 Pine Bluff Logo design for a nonprofit, Turning Point Solutions - the logo style function for ostensibly encountering arrowhead as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular case, I struck a bullseye with the first go.

Logo developed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous Pine Bluff sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to design a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.