Acute Care 360 ImageCo, Rogers, Arkansas, AR,

ImageCo, Rogers, Arkansas, AR,

Evolv Design logo designed by ImageCo, Rogers, Arkansas, AR,

Red Panda Publishers logo designed by ImageCo, Rogers, Arkansas, AR,

Rogers, Arkansas, AR,

ImageCo, Rogers, Arkansas, AR,
ImageCo, Rogers, Arkansas, AR,

Mid Valley Pathology logo designed by ImageCo, Rogers, Arkansas, AR,

FSA OK logo designed by ImageCo, Rogers, Arkansas, AR,

Emerald Heights logo designed by ImageCo, Rogers, Arkansas, AR,

Club Sapphire logo designed by ImageCo, Rogers, Arkansas, AR,

Downtown Dogs logo designed by ImageCo, Rogers, Arkansas, AR,

School board logo designed by ImageCo, Rogers, Arkansas, AR,

Ferry Street Coffee Company logo designed by ImageCo, Rogers, Arkansas, AR,

Stoney Forensic logo designed by ImageCo, Rogers, Arkansas, AR,

Smart kernels logo designed by ImageCo, Rogers, Arkansas, AR,

TIPS FOR PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to remember that they can not reimburse the time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design agency can only be evaluated by the quality of their portfolio, if the work in their portfolio doesn’t feature real world examples chances are they will never be able to deliver a quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to mirror your personal vision for your company. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how fast they can get paid.

Rogers LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs establish notable brand identities. We’ve performed branding work for farmers, schools, heart surgeons, wedding singers, bistros, retailers, and virtually every other kind of business concern you can imagine. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be employed as an electrical sign. Because of our sign first method our brand identity designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first technique ensures that our logo designs are just as reliable whether they are used in TV commercials or web applications, they are consistently recognizable, comprehended, and remembered regardless of size or function.

American Made ★ Design

Something that seriously sets ImageCo apart from many of the design firms that you probably have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to do, we perform ourselves. No matter the kind of project we accept, business logo, web page, trade show booth, or electric sign, we do not, and never will job-out our customer’s work to companies based outside the USA. Whenever you call us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and imposes the terms of how we do business.

QUALITIES OF A GOOD LOGO DESIGN

Virtually every new Rogers organization understands that they require a logo, however few new business owners fully realize the key role their company logo will play in their becoming successful, or precisely why one logo performs far better than another. A company logo has an immediate and long term influence on the viability of a business, go with the correct one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Rogers companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t need contemplation, they can be comprehended in just a look.
  2. Scalability: from clothing labels to retail signs a scalable logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they brand.
  5. Relevance: a logo must be timeless and will feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It’s a verb and also a noun, it’s an identifying mark and the process of noting something to ensure that it could be distinguished, its foundation comes from the mark burned onto animals. Nowadays a brand symbolizes virtually anything with an intention, regardless of whether it be revenue or politics, a brand is an innate aspect of specifying the worth of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s goal is to produce an image that the target market will identify with.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When somebody states the names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes people purchase those products. Brand image is why individuals identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the origin of the majority of branding companies you’ll find that they are often rebranded advertising agencies. When somebody states they are in advertising the majority of people will likely have an idea about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design that helps shape the image of a firm, a product or a company. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, as well as brochures. Some identity designers also develop websites as well as user interfaces. The important role of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of affecting actions, results and understandings.

select SIGNS & LOGOS

Retro logo style of a bike developed for a Rogers coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening in an older part of the town and hoped to project a vintage feel without appearing as monotonous or low energy. I achieved both of these jobs via designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide as well as bacteria designed for Rogers medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and consequences of diseases, especially the branch of healthcare which deals with the clinical evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog created for a family fun center in Rogers.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and a tree - designed for Rogers travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather convey emotional experiences by means of the photos they record. The idea behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rogers logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Rogers logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, even though he liked the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced point of views on the worthiness of a concept. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that tend to hire an expert to design their business logo recognize how essential a logo design is for their business so they are way more vested in the result. Every logo project possesses it’s share of challenges, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Rogers book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most essential part of a printed book due to the fact that it is in most cases the very first thing a person views in the bookstore. With regard to a publishing company, it’s the optimal opportunity they will ever have to promote their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences 1 of the items folks tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was certainly a success.

 Rogers logo layout utilized for advertising and marketing and also a tag style for Vintage Instance features an old font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that appeared to be much older cases. For this logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for everything from a web page to a label on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Rogers, layout consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo projects due to the fact that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo layout created for a Rogers hair design workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected a spirit of calmness and elegance for their new hair studio. I created a concept which didn’t go the obvious direction of designing merely a stylized orchid but rather crafted a company logo which implied a flower in the pattern of a swirl blended in to the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in creating a business logo is usually the wrong path and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they wanted to project to their customers.

Arabian steed logo layout developed for a horse ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo concept tailored to illustrate the unique physical traits of the Arabian pedigree of horses. With an identifiable head form and very high tail carriage, the Arabian is one of the highly immediately identifiable horse lineages in the entire world.

Las Cafe, A Rogers Coffee shop logo style a tiny dining establishment, layout consists of a modified script typeface which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design includes a customized manuscript typeface which floats above a team of elaborate lines and dots.

Logo design for a software application developer the design attributes and also famous Rogers element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the significance behind a business logo is equally as important as how it serves the company it stands for.

Advance logo layout produced for a Rogersindoor designer, layout attribute a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rogers interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site inspections, programming, study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Rogers, the personalities for letter V and A in center of the word progressed have been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rogers logo design job was undertaken for a management coach that assists business professionals to develop into more effective at handling people, expectations, and productivity.

A Rogers business logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a place to sell their used products to other sports enthusiasts.

I created their Rogers logo design using an illustration that grabs the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Rogers company logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually created for an Rogers area farm it was actually designed for an investments broker, and this particular company logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop an identity that projected self-assurance, effectiveness, and affluence.

 Rogers Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for ostensibly facing arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the first try.

Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a renowned Rogers sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the owner to create a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Electrical sign design for Rogers restaurnat designed by Rogers Sign Company
Rogers logo design and brand identity design for Rogers businesses
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,

Logo designed by ImageCo, Rogers, Arkansas, AR,

Logo designed by ImageCo, Rogers, Arkansas, AR,

Logo designed by ImageCo, Rogers, Arkansas, AR,

Logo designed by ImageCo, Rogers, Arkansas, AR,

Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,
Logo designed by ImageCo, Rogers, Arkansas, AR,