Rogers Logo Design

Virtually every new Rogers business realizes that they require a logo, however few entrepreneurs entirely are aware of the pivotal role their business logo can perform in their financial success, or precisely why one logo design functions more effectively than another. A logo has an immediate and lasting influence on the success of a company, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help Rogers companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike produced for a Rogers coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an old section of the area and wanted to cast a vintage feel without appearing as monotonous or low energy. I accomplished the two jobs by developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs designed for Rogers medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and effects of diseases, especially the field of healthcare which deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and a lot more unforgettable.

logo design with a jumping green frog made for a family members enjoyable facility in Rogers.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a route, a stream, and also a tree - developed for Rogers traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to shoot places or things but rather communicate emotional journeys by means of the pictures they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rogers logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Rogers logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced assessments on the benefit of a concept. Fortunately, he discussed it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo recognize how essential a logo is for their company so they are much more vested in the outcome. Every logo design job possesses it’s share of obstacles, however the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Rogers book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it really is the most crucial part of a published book due to the fact that it is often the primary thing a person views in the bookstore. For a publisher, it’s the optimal opportunity that they will likely ever get to spotlight their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances one of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was certainly a success.

 Rogers logo design utilized for advertising as well as a label design for Vintage Situation includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be much older cases. For this brand concept I tried to come up with a logo that had a fluid retro feel to it and could easily be used for everything from a web site to a label on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Rogers, layout consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design projects due to the fact that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the likelihood to be understood.

Logo layout produced for a hair design studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related a sense of relaxation and elegance for their new hair studio. I created a concept that didn’t go the obvious course of crafting just a stylized orchid but rather delivered a logo that implied a flower in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the logo design with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but alternately put the focus on the feeling that they really wanted to project to their clients.

Arabian equine logo layout produced for a steed cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo design tailored to illustrate the unique physical traits of the Arabian breed of equines. With an unique head form and very high tail posture, the Arabian is one of the most quite easily recognizable equine lineages in the world.

Las Cafe logo layout a tiny dining establishment, layout includes a customized script font which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style consists of a modified script font style which hovers over a group of elaborate lines and also dots.

Logo style for a software application designer the design functions and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the symbolism behind a company logo is just as important as how it serves the organization it represents.

Evolve logo style developed for a Rogers interior developer, style attribute a series of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rogers interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, location assessments, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have actually been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rogers logo design project was done for a leadership guide that enables business leaders to become more successful at overseeing people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to market their used items to other sports enthusiasts. I designed their Rogers business logo dsign utilizing an image which garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually developed for an Rogers regional farm it was in reality devised for a commodities broker, and this creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a graphic that projected assurance, financial success, and luxury.
Logo design created for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to produce a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.