Rogers, Arkansas Logo Design

Each and every new Rogers company understands that they need a logo, but few new business owners entirely grasp the key role their logo design can make in their becoming successful, or precisely why one logo design functions far better than another. A company logo has a critical and long term influence on the prosperity of a business, choose the right one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Rogers, Arkansas businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Rogers, Arkansas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an old section of the area and hoped to visualize a vintage feel without appearing as stodgy or low energy. I fulfilled each of the jobs by developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscope slide as well as germs developed for Rogers, Arkansas medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and effects of diseases, mainly the branch of healthcare which deals with the laboratory assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and a lot more unforgettable.

logo design with a leaping eco-friendly frog made for a family enjoyable facility in Rogers, Arkansas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, and also a tree - made for Rogers, Arkansas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to capture places or things but rather project emotional journeys by means of the images they record. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Rogers logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Rogers logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family as well as with other people that they don’t even know so as to get unprejudiced judgements on the merit of a concept. Fortunately, he talked about it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that tend to hire a professional to create their business logo understand how important a logo design is for their organization so they are much more invested in the final result. Every logo project possesses it’s portion of hurdles, however the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Rogers, Arkansas publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most necessary part of a published book since it is in most cases the initial thing a person sees in the bookstore. With regard to a publisher, it’s the opportunity that they will likely ever have to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many cases 1 of the traits people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of flight and it was undoubtedly a winner.

 Rogers logo layout utilized for marketing and a label design for Vintage Instance includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that looked to be older cases. For this business logo design I sought to come up with a logo that provided a fluid old style feel to it and could be used for anything from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Rogers, Arkansas, design include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects because it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo features 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how people should think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo design created for a hair design studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that carried a sense of ease and elegance for their new hair studio. I came up with a concept which didn’t go the obvious path of crafting merely a stylized orchid but instead designed a company logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a business logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but instead placed the importance on the feeling that they really wanted to project to their customers.

Arabian horse logo layout produced for an equine cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo design fashioned to epitomize the unique physical traits of the Arabian breed of horses. With an identifiable head form and very high tail posture, the Arabian is one of the most immediately identifiable horse lineages in the whole world.

Las Cafe logo layout a tiny dining establishment, style consists of a modified manuscript font which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design consists of a customized script typeface which floats over a team of luxuriant lines and dots.

Logo design for a software designer the style functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the substance behind a logo is equally as important as how it brands the enterprise it represents.

Develop logo layout produced for a Rogers, Arkansas interior designer, layout function a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rogers, Arkansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rogers, Arkansas logo design job was performed for a leadership specialist that enables business leaders to develop into more successful at managing people, expectations, and profitability.
A logo layout including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a location to sell off their previously owned items to other sports enthusiasts. I designed their Rogers business logo dsign with a graphic which garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really created for an Rogers, Arkansas regional farm it was in reality devised for an investments broker, and this particular business logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a brand mark that projects confidence, financial success, and luxury.

 Rogers Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for externally facing arrow and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular case, I struck a bullseye with the very first go.

Logo created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to create a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.