Russellville Logo Design

Each and every new Russellville venture knows they are in need of a logo, yet few entrepreneurs thoroughly comprehend the pivotal role their logo design will make in their becoming successful, or why one logo design performs better than another. A logo has an instant and lasting effect on the success of a business, pick the correct one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Russellville businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike created for a Russellville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening in an older section of the area and hoped to visualize a vintage vibe without appearing as stodgy or low energy. I accomplished both jobs via developing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and also germs designed for Russellville medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, mainly the branch of medicine that deals with the laboratory assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and even more memorable.

logo layout with a leaping eco-friendly frog developed for a family members fun facility in Russellville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a hill, a path, a stream, and also a tree - developed for Russellville traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality because travel photographers don’t shoot locations or things but instead communicate emotional journeys through the photos they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I attempted to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Russellville logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Russellville logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get neutral point of views on the worthiness of a concept. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that tend to hire a professional to create their logo design recognize how essential a logo design is for their business so they are much more invested in the result. Every logo design project possesses it’s share of difficulties, however the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Russellville publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most critical part of a printed book considering that it is usually the primary thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity that they will likely ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances one of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service based in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was undoubtedly a victory.

 Russellville logo style made use of for advertising as well as a label design for Vintage Situation features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be antique cases. For this logo concept I sought to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for everything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Russellville, design consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design jobs because it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the very same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design features 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design created for a hair design studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which projected a spirit of peace and class for their new hair salon. I created a concept that did not go the obvious path of designing merely a stylized orchid but alternatively created a company logo that implied a flower in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but instead placed the attention on the emotion that they wanted to forecast to their customers.

Arabian equine logo style created for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype design customized to symbolize the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and high tail posture, the Arabian is one of the most immediately identifiable horse lineages in the entire world.

Las Coffee shop logo design a tiny dining establishment, layout includes a modified script font which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design contains a modified script font style which hovers above a group of ornate lines as well as dots.

Logo design for a software application designer the design features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the meaning behind a business logo is just as important as how it serves the company it represents.

Evolve logo design produced for a Russellville interior developer, layout attribute a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Russellville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, site assessments, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in center of the word advanced have been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Russellville logo design project was completed for a management advisor that enables business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to market their used items to other sports enthusiasts. I tailored their Russellville business logo dsign using an image that garners the interest of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an Russellville area farm it was really developed for a products broker, and this company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a brand mark that projected self-assurance, financial success, and luxury.
Logo design developed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to develop a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.