Sherwood Logo Design

Every new Sherwood company realizes that they are in need of a logo, yet few new business owners fully grasp the essential role their organization logo can make in their success, or why one logo performs better than another. A logo has an immediate and lasting influence on the growth of a business, choose the right one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Sherwood companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bike created for a Sherwood coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an older part of the area and wanted to cast a nostalgic vibe without coming across as uninteresting or low energy. I fulfilled both of these tasks via developing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also germs developed for Sherwood clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and effects of diseases, mainly the branch of medicine that deals with the laboratory examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and a lot more memorable.

logo style with a jumping green frog created for a family fun facility in Sherwood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - created for Sherwood travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot places or things but rather project emotional experiences through the photos they record. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Sherwood logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Sherwood logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, while he loved the concept, didn’t care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get objective viewpoints on the worthiness of a design. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo design realize how important a logo design is for their organization so they are much more invested in the outcome. Every logo job has it’s portion of challenges, however the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Sherwood book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most necessary part of a published book considering that it is in most cases the primary thing a person views in the bookstore. Concerning a publisher, it’s the optimal opportunity they will ever have to advertise their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences one of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was definitely a success.

 Sherwood logo style used for advertising and a tag layout for Vintage Instance includes an old font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be vintage cases. For this custom logo design I attempted to come up with a logo that offered a fluid retro feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Sherwood, layout consist of an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo projects due to the fact that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their logos would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo features 4 personalities surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo layout created for a hair style studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that related a sense of peace and class for their new hair salon. I created a concept which did not go the obvious path of crafting merely a stylized orchid but instead created a company logo which implied an orchid in the pattern of a swirl featured into the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is generally the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they really wanted to forecast to their patrons.

Arabian horse logo layout developed for a steed cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo concept fashioned to embody the unique physical traits of the Arabian breed of horses. With an unique head shape and high tail carriage, the Arabian is one of the highly easily identifiable horse lineages in the world.

Las Coffee shop logo style a small dining establishment, layout contains a customized script font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design consists of a changed script font style which hovers above a team of ornate lines as well as dots.

Logo layout for a software application developer the layout attributes as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the significance supporting a company logo is equally as important as how it serves the business it represents.

Evolve logo design created for a Sherwood indoor designer, layout attribute a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sherwood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, space planning, site examinations, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word advanced have been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sherwood logo design job was completed for a leadership coach that helps business professionals to become more effective at overseeing people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to market their pre-owned goods to other sports enthusiasts. I tailored their Sherwood logo dsign using a graphic which grabs the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an Sherwood regional farm it was actually devised for an investments broker, and this particular company was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make an identity that projected confidence, effectiveness, and opulence.
Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.