Sherwood, Arkansas Logo Design

Virtually every new Sherwood organization realizes that they are in need of a logo, but few entrepreneurs thoroughly understand the pivotal role their logo can make in their becoming successful, or why one business logo performs more effectively than another. A business logo has a critical and long-term impact on the financial success of a business, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the life of a business.

The logos included in the ImageCo portfolio help Sherwood, Arkansas companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Sherwood, Arkansas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening up in an older part of town and really wanted to cast an old-fashioned tone without coming across as stodgy or low energy. I achieved each of the jobs via designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide as well as bacteria designed for Sherwood, Arkansas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and consequences of diseases, especially the field of healthcare which deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and a lot more memorable.

logo layout with a leaping green frog created for a family fun center in Sherwood, Arkansas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - designed for Sherwood, Arkansas traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area because travel photographers don’t capture locations or things but rather project emotional journeys through the images they capture. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is representative of almost all good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Sherwood logo but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Sherwood logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unbiased judgements on the value of a design concept. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to design their business logo recognize how important a logo design is for their company so they are way more invested in the outcome. Every logo job has it’s portion of hurdles, but the biggest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Sherwood, Arkansas book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most crucial part of a published book due to the fact that it is in most cases the primary thing a person views in the book store. Regarding a publisher, it’s the most ideal opportunity that they will likely ever get to advertise their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many instances 1 of the traits people often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was undoubtedly a victory.

 Sherwood logo design utilized for marketing as well as a label design for Vintage Instance includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be vintage cases. For this custom logo design I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Sherwood, Arkansas, style consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo design projects due to the fact that it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design features 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how individuals should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be understood.

Logo layout developed for a hair style workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related a feeling of calmness and connection for their new hair salon. I created a concept which did not go the obvious route of designing just a stylized orchid but rather created a logo design that implied a flower in the pattern of a swirl incorporated into the letter O in the name and by placing attention on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in creating a business logo is more often than not the wrong route and in this case, the design ended up not being about the flower but alternately placed the main focus on the emotion that they really wanted to forecast to their customers.

Arabian horse logo layout produced for a horse ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo design customized to embody the unique physical traits of the Arabian type of horses. By having an identifiable head shape and high tail carriage, the Arabian is one of the highly immediately recognizable horse types in the whole world.

Las Cafe logo style a small restaurant, layout includes a customized script font which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design contains a changed manuscript typeface which floats over a group of ornate lines and dots.

Logo design for a software program developer the layout features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the substance behind a company logo is just as important as how it serves the business it represents.

Develop logo layout produced for a Sherwood, Arkansas interior developer, layout attribute a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sherwood, Arkansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sherwood, Arkansas logo design job was carried out for a leadership guide that assists business professionals to develop into more effective at supervising people, expectations, and profitability.
A logo design including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to market their previously owned goods to other sports enthusiasts. I designed their Sherwood logo dsign along with an illustration which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually developed for an Sherwood, Arkansas area farm it was really devised for a products broker, and this brand was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a graphic that projected confidence, success, and prosperity.

 Sherwood Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for outwardly encountering arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Fortunately, in this case, I struck a bullseye with the 1st shot.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to develop a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.