Texarkana, Arkansas Logo Design

Every new Texarkana company understands that they require a logo, yet few entrepreneurs entirely recognize the vital role their business logo can make in their success, or the reason that one business logo functions far better than another. A logo has a critical and sustaining influence on the financial success of a company, pick the right one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Texarkana, Arkansas companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo should be ageless and should feel as relevant today, tomorrow, and twenty five years from now.
Retro logo design of a bike created for a Texarkana, Arkansas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an old part of the area and wanted to project a retro atmosphere without coming across as uninteresting or low energy. I accomplished both tasks by designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is an ageless business image.

medical logo layout with a microscope slide as well as bacteria developed for Texarkana, Arkansas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, especially the field of medicine which deals with the clinical examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and even more memorable.

logo layout with a jumping environment-friendly frog designed for a family fun facility in Texarkana, Arkansas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, and a tree - developed for Texarkana, Arkansas traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers tend not to capture locations or things but rather reveal emotional journeys through the images they capture. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Texarkana logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Texarkana logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to discuss it with colleagues and family as well as with individuals that they don’t actually know so as to get honest opinions on the worthiness of a design. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo design understand how essential a logo design is for their organization so they are way more vested in the final result. Every logo project has it’s allotment of hurdles, however the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Texarkana, Arkansas publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it is the most crucial part of a printed book because it is in most cases the very first thing a person views in the book shop. Regarding a publishing company, it’s the most ideal opportunity that they will ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many occurrences one of the items people tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was surely a victory.

 Texarkana logo style made use of for advertising and marketing and a label style for Vintage Instance includes an old font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be much older cases. For this business logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in Texarkana, Arkansas, layout consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo projects considering that it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the exact same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design includes 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to explain specifically how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair layout workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated a feeling of tranquility and connection for their new hair studio. I came up with a concept which did not go the obvious path of creating simply a stylized orchid but alternatively crafted a logo which implied a flower in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo design is generally the wrong course and in this case, the design ended up not being about the orchid but alternately placed the focus on the perception that they really wanted to transmit to their customers.

Arabian steed logo design produced for a steed ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original brand concept fashioned to display the unique physical traits of the Arabian pedigree of equines. With a different head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable horse types in the world.

Las Cafe logo layout a tiny restaurant, style includes a customized manuscript font which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design includes a customized script typeface which hovers above a team of ornate lines and also dots.

Logo layout for a software program programmer the layout functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the significance supporting a company logo is equally as important as how it serves the company it stands for.

Advance logo layout created for a Texarkana, Arkansas interior developer, design function a collection of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Texarkana, Arkansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location inspections, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have actually been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Texarkana, Arkansas logo design assignment was completed for a management guide that enables business professionals to become more efficient at handling people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to market their previously owned products to other sports enthusiasts. I created their Texarkana business logo dsign with a graphic that garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really composed for an Texarkana, Arkansas regional farm it was actually designed for an investments broker, and this brand was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a graphic that projects esteem, effectiveness, and affluence.

 Texarkana Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for ostensibly dealing with arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the 1st go.

Logo design created for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to design a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.