Texarkana Logo Design

Virtually every new Texarkana venture knows they require a logo, however few new business owners thoroughly understand the pivotal role their logo design can take in their becoming successful, or the reason that one business logo performs far better than another. A company logo has an immediate and long term influence on the success of a company, select the right one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Texarkana businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike developed for a Texarkana coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an older section of the area and wished to cast a retro feel without coming across as stodgy or low energy. I achieved the two jobs by developing a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and bacteria created for Texarkana clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, especially the branch of healthcare which works with the clinical assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and more meaningful.

logo design with a leaping eco-friendly frog developed for a family members fun facility in Texarkana.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, as well as a tree - developed for Texarkana traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers tend not to capture places or things but rather communicate emotional experiences through the photos they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I attempted to do something comparable to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Texarkana logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Texarkana logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family members as well as with individuals that they don’t even know so as to get unbiased point of views on the worthiness of a design. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world because the people that are inclined to hire a professional to design their logo understand how essential a logo design is for their organization so they are way more vested in the outcome. Every logo design project has it’s portion of challenges, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Texarkana publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most essential part of a published book because it is often the primary thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many occurrences one of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was undoubtedly a success.

 Texarkana logo layout made use of for advertising and also a label style for Vintage Instance features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be older cases. For this business logo concept I strove to come up with a logo that offered a fluid retro feel to it and could be used for every thing from a web site to a label on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Texarkana, style consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design projects due to the fact that it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the same way dental practitioners do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo features 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo style produced for a hair layout studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related a sense of calmness and connection for their new hair salon. I came up with a concept that did not go the obvious course of creating simply a stylized orchid but instead designed a company logo which suggested an orchid in the formation of a swirl blended into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is usually the incorrect course and in this case, the design ended up not being about the flower but alternately placed the attention on the perception that they really wanted to forecast to their patrons.

Arabian horse logo style created for a horse cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo concept customized to epitomize the unique physical traits of the Arabian kind of equines. By having a distinctive head shape and high tail carriage, the Arabian is one of the highly quite easily identifiable horse breeds in the whole world.

Las Coffee shop logo style a little restaurant, design contains a customized manuscript font which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style contains a customized script font which floats over a team of ornate lines and also dots.

Logo design for a software designer the layout features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in quite a few cases the meaning behind a business logo is equally as important as how it serves the business it stands for.

Progress logo design produced for a Texarkana indoor developer, layout function a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Texarkana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location examinations, programming, study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have actually been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Texarkana logo design project was performed for a leadership coach that aids business professionals to become more efficient at handling people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a location to market their secondhand goods to other sports enthusiasts. I designed their Texarkana logo design dsign using a graphic that garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really composed for an Texarkana area farm it was actually developed for a products broker, and this particular logo design was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a image that projected confidence, effectiveness, and affluence.
Logo design developed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to develop a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.