Acute Care 360 ImageCo, Texarkana, Arkansas, AR,

ImageCo, Texarkana, Arkansas, AR,

Evolv Design logo designed by ImageCo, Texarkana, Arkansas, AR,

Red Panda Publishers logo designed by ImageCo, Texarkana, Arkansas, AR,

Texarkana, Arkansas, AR,

ImageCo, Texarkana, Arkansas, AR,

ImageCo, Texarkana, Arkansas, AR,
Mid Valley Pathology logo designed by ImageCo, Texarkana, Arkansas, AR,

FSA OK logo designed by ImageCo, Texarkana, Arkansas, AR,

Emerald Heights logo designed by ImageCo, Texarkana, Arkansas, AR,

Club Sapphire logo designed by ImageCo, Texarkana, Arkansas, AR,

Downtown Dogs logo designed by ImageCo, Texarkana, Arkansas, AR,

WSBA logo designed by ImageCo, Texarkana, Arkansas, AR,

Ferry Street Coffee Company logo designed by ImageCo, Texarkana, Arkansas, AR,

Stoney Forensic logo designed by ImageCo, Texarkana, Arkansas, AR,

Smart kernels logo designed by ImageCo, Texarkana, Arkansas, AR,

Memorable Logos That Tell Stories and Connect Emotionally

Creating a brand identity or a logo that is both memorable and expresses the story about who you are or what you do is a significant endeavor. The challenge is to come up with a design that is simple enough to be understood at a glimpse and transmits enough relevant information that it can articulate who you are. But no logo can truly tell your story or explain your organization, and going down that path frequently produces a brand identity design that performs neither. However, in skillful hands, it is quite possible to strike a balance between both and design a brand identity that both informs and emotes and reaching that sweet spot is what every business should wish for from their brand identity designer.

ImageCo is one person, Tim Garner, I am an independent branding professional. For over 20 years I ‘ve been creating memorable logos and brand identity designs which tell stories and resonate with viewers. However don’t take my word for it, just check out my brand portfolio and see for yourself. I don’t assert that I am the greatest logo designer in the world, however, I do know what I’m doing and my customers are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such vehemence by people operating in the branding sector, that one has to question why so many people in branding firms hate logos as much as they appear to. It is definitely true that your logo is not your business’s brand, however what does that mean for a business that has no logo? One thing is quite certain, it guarantees that a brand with no logo will be faceless and quickly forgotten.

Without a logo, an organization’s brand is simply nothing more than a fading memory because customers would have virtually nothing to anchor their experiences too.

Some compare a business’s logo to a smile or a handshake which is somewhat true, however it’s also a lot more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a business’s brand. A logo serves as an anchor since the entire brand experience is secured to it. It is also a brand’s cornerstone, because a cornerstone is the first stone laid when constructing the foundation of the structure above it, and once it is laid it will be the guiding reference point for every stone that comes after it. A logo serves in the same way, it is a foundational building block that supports the organization it represents, and it continuously serves as a reference point that helps guide a brand as it grows.

ImageCo is a brand identity agency and our mission is to help our customers lay that cornerstone and set that anchor. We help companies look established, more refined, and more knowledgeable. This ensures that our clients will always be taken seriously, and are not only deserving of a seat at the table, but look like they ought to be seated at the head of that table.

Texarkana LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds cultivate unforgettable brands. We’ve performed logo design work for ranchers, colleges, diamond miners, wedding singers, bistros, retailers, and virtually every other kind of business you can think of. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electrical sign. As a result of our sign first strategy our identity designs can, and have been used in everything from clothing labels to electrical signs. Our sign first technique insures that our logos are equally successful whether they are used in TV commercials or website applications, they are consistently recognizable, comprehended, and remembered regardless of size or application.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design companies that you might possibly have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to do, we perform ourselves. Irrespective of the kind of design project we undertake, logo, website, trade show display, or commercial sign, we do not, and never will farm-out our customer’s work to contractors located outside the United States. Whenever you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not an agent that increases the price of your design project and imposes the conditions of how we do business.

QUALITIES OF A GREAT LOGO DESIGN

It’s likely that every new Texarkana organization knows they need a logo, however few start ups fully recognize the essential role their company logo can make in their success, or why one logo design performs better than another. A company logo has an instant and long term impact on the success of a company, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Texarkana companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not require consideration, they can be grasped in just a glance.
  2. Scalability: from label to billboards a scalable logo design will stay legible and equally emotive at every size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a company logo must be ageless and should feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark as well as the act of noting something so that it can be identified, its origin comes from the mark burned onto livestock. Nowadays a brand signifies basically anything with an objective, whether it be earnings or politics, a brand is an innate aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a target market, it’s goal is to develop a mental image that the audience will identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody says the brand names Porsche or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals buy those brands. Brand image is why individuals acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the history of most branding agencies you’ll find that they are quite often rebranded marketing companies. When a person says they are in marketing many people will likely have a preconceived notion about what they do. Yet when someone says “I’m in branding”… it just seems much more attractive, maybe it’s due to the fact that the majority of people don’t understand what it suggests to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is an inclusive term that defines the visual components of a product or company that affect perceptions. This mostly includes the name, the logo, the product packaging, the different colors utilized yet can additionally include sound, illumination, texture, signs, actually anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design which helps shape the public image of a firm, a product or a business organization. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, and also pamphlets. Some identity designers also design web sites and also software interfaces. The crucial function of a brand identity designer is to establish the visual cues as well as an emotional tone with the goal of influencing activities, end results as well as assumptions.

Featured logos & signs

Retro logo design of a bike created for a Texarkana coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an old section of the community and hoped to visualize a nostalgic tone without appearing as stodgy or low energy. I fulfilled both of these tasks via developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo style with a microscope slide as well as bacteria created for Texarkana medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and outcomes of diseases, mainly the field of healthcare which deals with the clinical examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog developed for a family enjoyable facility in Texarkana.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and also a tree - developed for Texarkana traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot locations or things but instead project emotional journeys by means of the pictures they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Texarkana logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Texarkana logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get honest assessments on the benefit of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to design their business logo recognize how crucial a logo is for their organization so they are much more invested in the final result. Every logo design project has it’s share of challenges, however the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Texarkana publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most vital part of a printed book due to the fact that it is in most cases the initial thing a person views in the book shop. Concerning a publisher, it’s the best opportunity that they will ever get to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences one of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was certainly a success.

 Texarkana logo design utilized for advertising and marketing and also a tag style for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be much older cases. For this logo concept I strove to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for anything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in Texarkana, style include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo jobs due to the fact that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design features 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people should think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be comprehended.

Logo layout produced for a Texarkana hair style studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed a sense of calmness and elegance for their new hair salon. I created a design which didn’t go the obvious direction of making simply a stylized orchid but alternatively crafted a logo design which suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they really wanted to project to their patrons.

Arabian horse logo style created for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo concept styled to exemplify the unique physical traits of the Arabian breed of horses. With an identifiable head form and high tail carriage, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Cafe, A Texarkana restaurant logo style a tiny restaurant, style consists of a modified manuscript font style which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design consists of a changed manuscript font style which floats above a group of ornate lines as well as dots.

Logo style for a software developer the style functions and famous Texarkana component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the significance behind a business logo is just as important as how it serves the organization it stands for.

Advance logo design created for a Texarkanaindoor developer, design function a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Texarkana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site inspections, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Texarkana, the personalities for letter V as well as A in center of words progressed have actually been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Texarkana logo design job was undertaken for a leadership coach that aids business professionals to become more effective at supervising people, expectations, and productivity.

A Texarkana business logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to market their pre-owned products to other sports enthusiasts.

I created their Texarkana logo design using an image that grabs the interest of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo layout MQ ranches, this Texarkana company logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Texarkana area farm it was actually created for a commodities broker, and this trademark was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a graphic that projected trust, success, and wealth.

 Texarkana Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for outwardly dealing with arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Luckily, in this particular case, I hit a bullseye with the 1st try.

Logo design created for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a renowned Texarkana sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to produce a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.