Van Buren Logo Design

Every new Van Buren venture realizes that they need a logo, yet few new business owners fully comprehend the vital role their business logo will make in their becoming successful, or precisely why one logo design performs far better than another. A logo design has an immediate and sustaining impact on the prosperity of a company, select the correct one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Van Buren companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bike created for a Van Buren coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an old section of the area and hoped to visualize a retro atmosphere without coming across as stodgy or low energy. I accomplished each of the tasks by means of designing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as germs designed for Van Buren clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, mainly the branch of medicine which deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and a lot more memorable.

logo design with a leaping environment-friendly frog designed for a family enjoyable facility in Van Buren.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - designed for Van Buren traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but instead project emotional journeys by means of the photos they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I made an effort to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Van Buren logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Van Buren logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family members as well as with people that they don’t even know so as to get honest viewpoints on the benefit of a design. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that tend to hire a professional to create their business logo comprehend how vital a logo design is for their company so they are much more vested in the end result. Every logo design project possesses it’s portion of hurdles, but the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Van Buren book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most necessary part of a printed book given that it is ordinarily the primary thing a person sees in the bookstore. For a publishing company, it’s the most ideal opportunity that they will ever get to spotlight their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances 1 of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of flight and it was definitely a winner.

 Van Buren logo design utilized for marketing and a label design for Vintage Instance features an old typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be vintage cases. For this business logo design I strove to come up with a logo that provided a fluid retro feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Van Buren, design consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs because it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo features 4 characters startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize precisely how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo style created for a hair style studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which conveyed a spirit of relaxation and class for their new hair salon. I created a design that did not go the obvious path of crafting simply a stylized orchid but rather delivered a logo which implied an orchid in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but alternately placed the emphasis on the perception that they really wanted to project to their patrons.

Arabian equine logo layout developed for an equine ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo concept styled to exemplify the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and higher tail carriage, the Arabian is one of the highly easily recognizable equine lineages in the entire world.

Las Cafe logo design a small restaurant, style consists of a customized script typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style consists of a customized manuscript typeface which floats above a group of luxuriant lines and dots.

Logo design for a software application designer the layout functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the significance behind a logo design is equally as important as how it brands the organization it represents.

Progress logo layout developed for a Van Buren indoor developer, layout attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Van Buren interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Van Buren logo design project was done for a management expert that helps business leaders to become more effective at supervising people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand items to other sports enthusiasts. I tailored their Van Buren logo design dsign utilizing an illustration that captures the attention of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually produced for an Van Buren area farm it was actually designed for a products broker, and this company was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a image that projects assurance, financial success, and opulence.
Logo created for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the business owner to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.