ImageCo Blog

Thoughts on Business, Branding, and Life

For me the hardest part of running a business isn’t getting customers, it’s getting the right customers. I do all of my marketing on the web so everybody that sees my website is a potential customer. I rarely meet people face-to-face so I have to rely on certain tells a customer provides via email …
Since the pandemic hit I’ve had a number of customers decide to postpone their projects because they felt that they needed to cut costs and play it safe until things got back to normal. But saying you plan on playing it safe by abandoning your business marketing in an economy that is completely upside …
I get a lot of quote requests from people that have already figured out exactly what they want for a logo, they just need someone to design it for them. Occasionally people will come up with a really good idea but more often than not their ideas are just too literal, and sometimes they are …
Unlike many professions being  a logo designer is often viewed as a job that, short of a few computer skills, is something many people think they are qualified to do. The truth is designing logos is a niche skill that most designers aren’t very good at because it isn’t just a case of understanding …
I’m occasionally contacted by a student who’s been given an assignment by their instructor to interview a working designer. The last email I received reads: I am a graphic design student at Duke University and as an assignment, we need to “interview” a designer. I was wondering if you might take the time to …
Several years ago my career went through a rough patch and I was laid off from my job as a web designer. My prospects for a new job were slim so I made the decision to start my own business, unfortunately  the economy wasn’t on my side and it was slow going. We ended …
Can I get an order of fries with that? There is an ongoing trend in the business world that has spilled over from the fast-food industry, the package deal. Consumers love package deals almost as much as the marketers that come up with them. They offer the feeling that you’re getting so much more …