California Logo Design

Nearly every new California  organization realizes that they are in need of a logo, however few new business owners thoroughly recognize the crucial role their logo design will perform in their financial success, or exactly why one logo design performs far better than another. A logo design has an instant and long term impact on the prosperity of a business, pick the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help California businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be lasting and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike developed for a California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an old part of the town and really wanted to cast a retro feel without appearing as uninteresting or low energy. I accomplished both jobs by means of designing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo layout with a microscope slide and also bacteria developed for California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and consequences of diseases, especially the field of healthcare which works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and more memorable.

logo layout with a leaping eco-friendly frog created for a household fun facility in California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - developed for California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector because travel photographers don’t capture locations or things but instead communicate emotional journeys by means of the images they capture. The idea behind this logo concept was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  California  logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

California logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with colleagues and family as well as with other people that they don’t even know so as to get unbiased viewpoints on the worthiness of a design. Fortunately, he shared it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo recognize how vital a logo design is for their organization so they are way more invested in the result. Every logo design job has it’s portion of challenges, but the largest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for California publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it really is the most critical part of a printed book because it is in most cases the primary thing a person sees in the book shop. For a publishing company, it’s the best opportunity that they will likely ever have to promote their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances one of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was surely a success.

California logo style used for marketing and a label design for Vintage Instance features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be vintage cases. For this brand design I sought to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in California, layout include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design projects because it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually really love doing dental logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be comprehended.

Logo design created for a hair style studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that related a spirit of peace and class for their new hair studio. I created a concept that did not go the obvious path of making just a stylized orchid but alternatively created a logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the feeling that they really wanted to forecast to their clients.

Arabian steed logo design produced for a horse ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind brand concept fashioned to embody the unique physical traits of the Arabian pedigree of horses. By having a distinctive head shape and very high tail posture, the Arabian is one of the most quite easily identifiable equine types in the whole world.

Las Coffee shop logo layout a small dining establishment, style consists of a customized script typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style contains a customized manuscript typeface which floats over a team of luxuriant lines and dots.

Logo style for a software program programmer the design attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the meaning behind a business logo is equally as important as how it serves the enterprise it represents.

Evolve logo layout created for a California interior designer, design attribute a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a California  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, location inspections, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have actually been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular California logo design job was carried out for a leadership expert that enables business leaders to develop into more successful at managing people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned items to other sports enthusiasts.

I tailored their California business logo design along with an illustration which seizes the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually composed for an California  farm it was in reality devised for an investments broker, and this particular business logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a image that projected trust, effectiveness, and opulence.

 California  Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for externally encountering arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Fortunately, in this particular case, I struck a bullseye with the very first shot.

Logo designed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to develop a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.