California Logo Design

Every new California organization understands that they are in need of a logo, but few entrepreneurs entirely grasp the essential role their company logo can make in their success, or the reason that one logo design performs far better than another. A company logo has an instant and lasting influence on the growth of a business, select the right one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the life span of an organization.

The logos included in the ImageCo portfolio help California companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company

This budding coffee roaster and cafe were actually launching in an older section of the town and hoped to project a nostalgic atmosphere without coming across as boring or low energy. I accomplished both of these jobs by designing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and bacteria made for California clinical center.

Mid-Valley Pathology | Logo Design Project

Pathology is the scientific discipline which researches the triggers and effects of diseases, mainly the field of healthcare which works with the clinical examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and even more meaningful.

logo layout with a leaping eco-friendly frog created for a family members enjoyable facility in California.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - created for California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers don’t capture places or things but instead reveal emotional journeys by means of the photos they capture. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I tried to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  California logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 California logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design Project

The majority of logo design jobs that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral opinions on the worthiness of a design. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to design their business logo comprehend how vital a logo is for their business so they are way more invested in the outcome. Every logo project has it’s portion of hurdles, but the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for California publication publisher

Red Panda Publishers | Logo Design Project

The book spine is a thin piece of real estate to work with, however it is the most crucial part of a published book considering that it is usually the primary thing a person views in the bookstore. Regarding a publisher, it’s the most ideal opportunity they will likely ever have to spotlight their product and get their logo design in front of the people that buy actual books. This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design Project

Airlines arrive and depart nevertheless it looks like that in many occurrences one of the traits folks usually tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was definitely a winner.

 California logo design used for marketing and also a tag style for Vintage Instance features an old typeface design.

Vintage Case | Logo Design Project

Vintage case specialized in all new cases for musical instruments, that seemed to be vintage cases. For this custom logo design I attempted to come up with a logo that offered a fluid old style feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in California, style include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design Project

Dental business logos can easily be one of the most difficult logo design jobs because it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession. I actually enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on. Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.
William McNally logo made for a family members not-for-profit, the logo features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design Project

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to project. The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself will never have the opportunity to be comprehended.
Logo layout created for a hair layout studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a sense of calmness and connection for their new hair salon. I created a concept which did not go the obvious course of making just a stylized orchid but alternatively crafted a logo design that implied a flower in the pattern of a swirl featured into the letter O in the title and by placing attention on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they wanted to project to their customers.
Arabian horse logo style developed for a steed ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design Project

ImageCo developed a one-of-a-kind company logo design customized to embody the unique physical traits of the Arabian kind of horses. By having an unique head shape and higher tail carriage, the Arabian is one of the most immediately identifiable equine types in the entire world.
Las Cafe logo style a tiny restaurant, design includes a modified manuscript font style which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design Project

Las Coffee shop logo design a little restaurant, layout contains a modified manuscript font style which hovers above a team of ornate lines and also dots.

Logo layout for a software program designer the design attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the significance behind a logo design is equally as important as how it serves the enterprise it stands for.

Evolve logo design developed for a California interior designer, design feature a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design Project

Evolv Design is a California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in center of words advanced have actually been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This California logo design assignment was undertaken for a management advisor that aids business leaders to become more effective at supervising people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to market their used items to other sports enthusiasts.

I created their California logo design along with an image that pulls in the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design

The MQ farms brand design wasn’t actually produced for an California area farm it was in reality devised for an investments broker, and this particular brand was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make an identity that projected trust, effectiveness, and opulence.

 California Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for outwardly dealing with arrow as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this instance, I struck a bullseye with the 1st go.

Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Branding

I have designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to design a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.