Acute Care 360 ImageCo, Albany, California, CA,

ImageCo, Albany, California, CA,

Evolv Design logo designed by ImageCo, Albany, California, CA,

Red Panda Publishers logo designed by ImageCo, Albany, California, CA,

Albany, California, CA,

ImageCo, Albany, California, CA,
ImageCo, Albany, California, CA,

Mid Valley Pathology logo designed by ImageCo, Albany, California, CA,

FSA OK logo designed by ImageCo, Albany, California, CA,

Emerald Heights logo designed by ImageCo, Albany, California, CA,

Club Sapphire logo designed by ImageCo, Albany, California, CA,

Downtown Dogs logo designed by ImageCo, Albany, California, CA,

School board logo designed by ImageCo, Albany, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Albany, California, CA,

Stoney Forensic logo designed by ImageCo, Albany, California, CA,

Smart kernels logo designed by ImageCo, Albany, California, CA,

STRATEGIES FOR PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design company offers a money back guarantee try to remember that they simply cannot refund the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a designer can only be evaluated by the quality of their portfolio, if the work in their design portfolio doesn’t contain real world examples chances are they will never be able to produce a quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s purpose is to mirror your personal vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how soon they will get paid.

Albany LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners cultivate memorable brands. We have done brand design work for ranchers, educational institutions, heart surgeons, party planners, restaurants, retail stores, and practically every other kind of business you can imagine. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as though it will be used as an electrical sign. Because of our sign first strategy our brand identity designs can, and have been employed in everything from garment labels to electrical signs. Our sign first technique insures that our logo designs are equally effective whether they are used in television commercials or website applications, they are consistently identifiable, comprehended, and remembered no matter of size or function.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design companies that you might have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we do in-house. No matter the kind of design project we accept, logo design, business website, trade show booth, or commercial sign, we do not, and never will contract out our client’s projects to companies based outside the United States. When you phone us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and imposes the conditions of how we conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Nearly every new Albany business realizes that they probably need a logo, but few new business owners fully comprehend the crucial role their logo design can make in their becoming successful, or the reason that one logo performs better than another. A business logo has a critical and long-term effect on the success of a business, go with the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Albany companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t require consideration, they can be grasped in just a glimpse.
  2. Scalability: from label to retail signs a scalable business logo will be legible and equally emotive at virtually any scale.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a business logo needs to be timeless and will feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s both a verb as well as a noun, it’s an identifying mark as well as the act of denoting something to ensure that it could be identified, its genesis comes from the mark burned onto animals. Nowadays a brand represents practically anything with a motive, regardless if it be revenue or politics, a brand is an intrinsic aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are both from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s objective is to produce a mental image that the audience can identify with.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When a person says the brand names Ferrari or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes individuals want those products. Brand image is why individuals identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the history of a lot of branding firms you’ll discover that they are quite often rebranded advertising and marketing firms. When a person says they are in advertising lots of people will likely have an idea about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a kind of visual design that helps form the perception of a firm, a product or an organization. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral material such as business cards, stationery, and sales brochures. Some identity designers also design sites and user interfaces. The important function of a brand identity designer is to create the visual cues and an emotional tone with the goal of influencing activities, outcomes and also understandings.

Featured signs/logos

Retro logo layout of a bicycle produced for a Albany coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an older part of the community and really wanted to project a nostalgic vibe without appearing as boring or low energy. I accomplished both of these jobs via designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and also bacteria created for Albany clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, mainly the field of healthcare that deals with the laboratory examination of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and much more unforgettable.

logo layout with a jumping environment-friendly frog designed for a household fun center in Albany.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and also a tree - developed for Albany travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but rather convey emotional experiences through the images they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Albany logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Albany logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get unprejudiced judgements on the benefit of a concept. Fortunately, he discussed it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo realize how crucial a logo design is for their company so they are way more vested in the result. Every logo job has it’s share of difficulties, however the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Albany publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most important part of a published book because it is in most cases the very first thing a person sees in the book shop. With regard to a publishing company, it’s the most ideal opportunity they will ever have to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases 1 of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was surely a victory.

 Albany logo style utilized for marketing as well as a label design for Vintage Case includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be older cases. For this brand design I tried to come up with a logo that possessed a fluid old style feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Albany, style consist of an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo jobs considering that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo includes 4 characters surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo design created for a Albany hair style workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that projected a spirit of tranquility and elegance for their new hair studio. I came up with a concept which did not go the obvious route of crafting just a stylized orchid but alternatively delivered a company logo that implied a flower in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they really wanted to forecast to their patrons.

Arabian equine logo style developed for a horse ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept customized to manifest the unique physical traits of the Arabian type of equines. With a different head form and higher tail posture, the Arabian is one of the highly easily identifiable horse types in the entire world.

Las Cafe, A Albany restaurant logo layout a little dining establishment, style contains a modified manuscript font which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design includes a customized manuscript font style which floats over a group of ornate lines and dots.

Logo design for a software developer the layout features and also famous Albany element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the symbolism supporting a business logo is equally as important as how it serves the company it stands for.

Evolve logo style created for a Albanyindoor developer, design attribute a collection of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Albany interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Albany, the personalities for letter V and also A in middle of the word advanced have actually been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Albany logo design assignment was carried out for a leadership guide that assists business professionals to become more efficient at managing people, expectations, and profitability.

A Albany business logo design featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to market their used items to other sports enthusiasts.

I created their Albany business logo design with an illustration that captures the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this Albany company logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually composed for an Albany regional farm it was in reality devised for a products broker, and this particular logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate an identity that projects assurance, effectiveness, and wealth.

 Albany Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for outwardly encountering arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Fortunately, in this particular case, I hit a bullseye with the first go.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a renowned Albany sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the owner to create a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Electrical sign design for Albany restaurnat designed by Albany Sign Company
Albany logo design and brand identity design for Albany commercial businesses
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,

Logo designed by ImageCo, Albany, California, CA,

Logo designed by ImageCo, Albany, California, CA,

Logo designed by ImageCo, Albany, California, CA,

Logo designed by ImageCo, Albany, California, CA,

Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,
Logo designed by ImageCo, Albany, California, CA,