Albany, California Logo Design

Each and every new Albany business understands that they need a logo, yet few entrepreneurs entirely grasp the pivotal role their business logo can make in their success, or exactly why one logo functions far better than another. A business logo has a critical and sustaining influence on the viability of a business, select the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the longevity of a company.

The logos presented in the ImageCo portfolio help Albany, California businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t demand consideration, they can be understood in just a look.
  2. Scalability: from business cards to movie screens a scalable logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo needs to be timeless and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bicycle created for a Albany, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an older part of the town and hoped to visualize a nostalgic atmosphere without appearing as boring or low energy. I achieved the two tasks by creating a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and also bacteria developed for Albany, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, especially the field of medicine which deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and more meaningful.

logo style with a jumping environment-friendly frog made for a household fun center in Albany, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - created for Albany, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture places or things but instead project emotional journeys by means of the photos they capture. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of the majority of good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Albany logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Albany logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with colleagues and family members as well as with individuals that they don’t even know so as to get objective assessments on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that tend to hire an expert to create their logo realize how vital a logo is for their business so they are much more vested in the final result. Every logo design project has it’s portion of obstacles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Albany, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it really is the most essential part of a published book given that it is often the initial thing a person views in the book shop. With respect to a publishing company, it’s the optimal opportunity that they will likely ever have to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the traits consumers often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of flight and it was certainly a success.

 Albany logo layout utilized for advertising as well as a tag layout for Vintage Case includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be much older cases. For this brand design I strove to come up with a logo that had a fluid retro feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Albany, California, style include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo projects because it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design features 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo layout developed for a hair style workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which projected a spirit of tranquility and elegance for their new hair studio. I came up with a concept that did not go the obvious direction of designing just a stylized orchid but rather created a logo design that suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird floating over the image itself. The obvious path in designing a company logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they wanted to forecast to their customers.

Arabian horse logo design produced for a horse ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo design tailored to epitomize the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and higher tail carriage, the Arabian is one of the very most immediately identifiable horse types in the whole world.

Las Cafe logo style a small restaurant, layout contains a changed script typeface which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, design consists of a changed manuscript font style which hovers over a team of luxuriant lines and dots.

Logo style for a software application programmer the design functions and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the meaning behind a logo is just as important as how it brands the company it stands for.

Advance logo design developed for a Albany, California indoor developer, design feature a collection of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Albany, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site inspections, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been customized to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Albany, California logo design assignment was carried out for a management consultant that assists business professionals to develop into more efficient at managing people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their previously owned equipment to other sports enthusiasts. I tailored their Albany business logo dsign using a graphic which pulls in the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really composed for an Albany, California area farm it was in reality created for a products broker, and this particular trademark was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create a image that projects confidence, success, and prosperity.

 Albany Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for outwardly dealing with arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this case, I struck a bullseye with the first shot.

Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to design a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.