Albany Logo Design

Each and every new Albany venture knows they require a logo, yet few new business owners thoroughly realize the crucial role their organization logo can perform in their financial success, or why one business logo functions better than another. A logo has an immediate and lasting effect on the financial success of a business, choose the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Albany businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at any size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle produced for a Albany coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an older part of the city and hoped to project a nostalgic atmosphere without coming across as stodgy or low energy. I achieved each of the jobs by creating a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and germs made for Albany clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and consequences of diseases, mainly the field of healthcare that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and even more meaningful.

logo layout with a jumping environment-friendly frog developed for a family enjoyable center in Albany.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Albany travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but instead communicate emotional journeys through the images they record. The idea behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Albany logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Albany logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I urge them to share it with friends and family members as well as with folks that they don’t actually know so as to get unbiased opinions on the worthiness of a concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to create their logo design realize how vital a logo is for their company so they are way more invested in the outcome. Every logo design project possesses it’s portion of obstacles, but the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Albany publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most important part of a printed book due to the fact that it is often the initial thing a person views in the bookstore. Concerning a publisher, it’s the opportunity they will likely ever have to publicize their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances one of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was undoubtedly a winner.

 Albany logo design used for advertising as well as a tag design for Vintage Case includes an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be vintage cases. For this custom logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could easily be used for everything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Albany, style include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design projects due to the fact that it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo includes 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo design produced for a hair style workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related a sense of relaxation and class for their new hair studio. I came up with a design which did not go the obvious direction of creating just a stylized orchid but instead crafted a logo design which suggested an orchid in the formation of a swirl featured in to the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo design is frequently the wrong path and in this case, the design ended up not being about the flower but instead put the importance on the feeling that they wanted to transmit to their customers.

Arabian equine logo design produced for a horse ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo design tailored to illustrate the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and high tail carriage, the Arabian is one of the highly immediately identifiable equine types in the world.

Las Coffee shop logo design a small restaurant, design includes a modified script font which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style contains a customized manuscript font style which floats above a group of elaborate lines and dots.

Logo layout for a software programmer the layout functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the substance behind a logo is just as important as how it brands the business it stands for.

Evolve logo layout produced for a Albany interior developer, design attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Albany interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Albany logo design assignment was completed for a management coach that enables business professionals to become more efficient at supervising people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a spot to sell their previously owned goods to other sports enthusiasts. I designed their Albany business logo dsign using an illustration which garners the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually created for an Albany area farm it was really designed for a commodities broker, and this trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate an identity that projects self-confidence, success, and luxury.
Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to create a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.