Aliso Viejo, California Logo Design

Nearly every new Aliso Viejo venture knows they require a logo, however few entrepreneurs thoroughly grasp the key role their logo can play in their success, or exactly why one logo design functions more effectively than another. A logo design has an instant and sustaining influence on the prosperity of a company, select the right one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Aliso Viejo, California companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not require consideration, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Aliso Viejo, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening up in an older part of town and wanted to project a vintage feel without coming across as monotonous or low energy. I fulfilled both of these jobs by developing a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscopic lense slide and bacteria created for Aliso Viejo, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, especially the branch of medicine that works with the laboratory examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and more memorable.

logo style with a leaping eco-friendly frog made for a family fun facility in Aliso Viejo, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - created for Aliso Viejo, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but rather project emotional experiences through the images they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Aliso Viejo logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Aliso Viejo logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get objective assessments on the benefit of a design. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo comprehend how crucial a logo design is for their company so they are way more invested in the outcome. Every logo job has it’s share of difficulties, however the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Aliso Viejo, California book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most essential part of a published book considering that it is usually the initial thing a person sees in the bookstore. With respect to a publishing company, it’s the best opportunity they will ever have to advertise their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was certainly a success.

 Aliso Viejo logo design made use of for advertising and also a tag design for Vintage Instance includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be vintage cases. For this logo concept I sought to come up with a logo that had a fluid retro feel to it and could be used for every thing from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Aliso Viejo, California, design include an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo projects due to the fact that it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design features 4 personalities staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how individuals ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo design created for a hair layout workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related an atmosphere of calmness and connection for their new hair studio. I came up with a concept which didn’t go the obvious course of making merely a stylized orchid but instead delivered a business logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is frequently the wrong course and in this case, the design ended up not being about the orchid but alternately laid the focus on the emotion that they wanted to transmit to their clients.

Arabian equine logo layout created for a horse cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original logotype concept customized to exemplify the unique physical traits of the Arabian kind of horses. With a distinctive head form and high tail posture, the Arabian is one of the highly immediately recognizable equine lineages in the whole world.

Las Cafe logo layout a tiny restaurant, layout includes a changed manuscript font style which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout consists of a customized script font style which floats over a group of luxuriant lines as well as dots.

Logo layout for a software application developer the design functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the significance behind a logo design is just as important as how it brands the business it stands for.

Develop logo style created for a Aliso Viejo, California interior designer, design function a collection of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Aliso Viejo, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Aliso Viejo, California logo design assignment was done for a leadership expert that aids business professionals to develop into more successful at supervising people, expectations, and profitability.
A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to market their pre-owned items to other sports enthusiasts. I tailored their Aliso Viejo logo design dsign using an illustration which pulls in the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an Aliso Viejo, California regional farm it was actually developed for a commodities broker, and this particular creative logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a brand mark that projects self-assurance, financial success, and affluence.

 Aliso Viejo Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for ostensibly encountering arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this particular instance, I hit a bullseye with the first shot.

Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to develop a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.