Altadena Logo Design

Virtually every new Altadena organization realizes that they are in need of a logo, but few new business owners entirely realize the key role their logo will perform in their financial success, or the reason that one logo functions better than another. A logo has a critical and long term influence on the success of a company, select the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help Altadena companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo design should be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bicycle developed for a Altadena coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an old part of the community and really wanted to cast a vintage vibe without coming across as monotonous or low energy. I fulfilled each of the tasks by means of developing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and germs designed for Altadena clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and consequences of diseases, especially the field of medicine which deals with the clinical examination of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog made for a family members enjoyable center in Altadena.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - made for Altadena travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot places or things but rather convey emotional experiences through the images they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I tried to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Altadena logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Altadena logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family as well as with folks that they don’t actually know so as to get objective opinions on the benefit of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire an expert to create their logo comprehend how vital a logo design is for their organization so they are much more vested in the final result. Every logo project possesses it’s share of hurdles, however the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Altadena publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most essential part of a published book considering that it is ordinarily the first thing a person views in the bookstore. With regard to a publishing company, it’s the absolute best opportunity they will likely ever have to publicize their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances 1 of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was certainly a victory.

 Altadena logo layout utilized for advertising and marketing and also a label style for Vintage Situation features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be much older cases. For this business logo design I tried to come up with a logo that possessed a fluid old style feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo design created for an orthodontist in Altadena, layout include an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo design projects considering that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design features 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how people should think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo style developed for a hair layout workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that related a spirit of relaxation and connection for their new hair studio. I created a design that didn’t go the obvious course of making merely a stylized orchid but alternatively delivered a logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately put the attention on the feeling that they wanted to transmit to their customers.

Arabian equine logo style developed for a steed cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique brand design fashioned to display the unique physical traits of the Arabian breed of equines. By having an identifiable head form and higher tail carriage, the Arabian is one of the most easily identifiable equine breeds in the whole world.

Las Cafe logo layout a little restaurant, style consists of a changed script font style which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design includes a customized manuscript typeface which floats over a team of elaborate lines as well as dots.

Logo design for a software program developer the layout attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the significance supporting a company logo is equally as important as how it serves the organization it stands for.

Evolve logo design produced for a Altadena indoor designer, style function a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Altadena interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site evaluations, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Altadena logo design job was undertaken for a management expert that aids business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell their pre-owned equipment to other sports enthusiasts. I tailored their Altadena business logo dsign along with a graphic that seizes the interest of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually composed for an Altadena area farm it was in reality developed for an investments broker, and this particular business logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a brand mark that projects self-assurance, effectiveness, and luxury.
Logo made for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to develop a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.