American Canyon Logo Design

Each and every new American Canyon business realizes that they are in need of a logo, yet few new business owners entirely are aware of the crucial role their organization logo can make in their success, or the reason that one logo design functions more effectively than another. A logo has a critical and long term impact on the prosperity of a company, choose the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help American Canyon businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike created for a American Canyon coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an old section of the town and wished to cast a retro atmosphere without appearing as boring or low energy. I achieved both of these tasks by means of creating a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also germs designed for American Canyon medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and effects of diseases, especially the field of medicine which deals with the laboratory evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and much more unforgettable.

logo style with a leaping eco-friendly frog developed for a family fun facility in American Canyon.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and also a tree - created for American Canyon traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t capture places or things but instead project emotional experiences by means of the pictures they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  American Canyon logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 American Canyon logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and family as well as with other people that they don’t actually know so as to get unbiased viewpoints on the value of a design. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo understand how important a logo is for their company so they are way more vested in the final result. Every logo project possesses it’s share of challenges, however the biggest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for American Canyon book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it is the most necessary part of a printed book given that it is in most cases the initial thing a person sees in the bookstore. Concerning a publishing company, it’s the opportunity that they will ever have to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences one of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline based in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of flight and it was undoubtedly a victory.

 American Canyon logo design utilized for advertising and also a label design for Vintage Instance features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be much older cases. For this business logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be used for every thing from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in American Canyon, style consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo projects considering that it appears that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be comprehended.

Logo design produced for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected a sense of relaxation and class for their new hair studio. I created a design that did not go the obvious path of making merely a stylized orchid but rather delivered a company logo that implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but instead placed the importance on the emotion that they really wanted to project to their customers.

Arabian equine logo style created for a steed cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo concept styled to symbolize the unique physical traits of the Arabian kind of horses. With an unique head form and high tail posture, the Arabian is one of the highly quite easily recognizable equine lineages in the world.

Las Coffee shop logo style a tiny dining establishment, style contains a customized manuscript font style which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout consists of a customized script font which floats over a group of ornate lines and dots.

Logo design for a software program developer the layout attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the significance supporting a logo design is just as important as how it serves the business it stands for.

Evolve logo style produced for a American Canyon indoor developer, layout function a series of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a American Canyon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, location evaluations, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have actually been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This American Canyon logo design job was undertaken for a management advisor that enables business professionals to develop into more efficient at overseeing people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their previously owned products to other sports enthusiasts. I designed their American Canyon logo design dsign with an image which garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an American Canyon regional farm it was really designed for a commodities broker, and this logo design was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projects self-assurance, financial success, and prosperity.
Logo designed for using a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to design a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.