TIPS ON FINDING THE RIGHT LOGO DESIGNER
BUDGET
A logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to remember that they can not refund the time you commit which is much more precious than your money is.
PORTFOLIO
Many designers talk a good game but ultimately a design firm can only be judged from the quality of their design work, if the work in their portfolio doesn’t contain real life samples chances are they will not be able to produce a quality logo design.
VISION
A logo’s objective is to be understood and be unforgettable, and it’s goal is to mirror your unique vision for your business. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how fast they can get paid.
Anaheim LOGO DESIGN
For over two decades ImageCo has been helping businesses of all kinds develop unforgettable brand identities. We have performed brand identity design work for mechanics, colleges, diamond miners, wedding singers, cafes, retail stores, and just about every other kind of business concern you can imagine. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electric sign. As a result of our sign first strategy our logo designs can, and have been used in everything from fashion labels to electrical signs. Our sign first technique guarantees that our logo designs are equally reliable whether they are used in television commercials or web applications, they are consistently identifiable, understood, and remembered irrespective of size or purpose.
American Made ★ Design
The thing that really sets ImageCo apart from many of the design firms that you may have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to perform, we perform ourselves. No matter the kind of project we take on, logo, web page, trade show display, or retail sign, we do not, and never will farm-out our client’s projects to contractors based outside the US. Whenever you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and determines the conditions of how we conduct business.
ASPECTS OF AN EFFECTIVE LOGO DESIGN
- Simplicity: simple logo designs do not need deliberation, they can be comprehended in merely a look.
- Scalability: from business cards to store signs a scalable logo will remain legible and just as emotive at every dimension.
- Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
- Suitability: they are appropriate, they feel right, and they are suitable for the product or company they represent.
- Relevance: a logo design needs to be lasting and will feel equally relevant today, tomorrow, and thirty years from now.
understand your brand
Brand – It’s a verb as well as a noun, it is an identifying mark as well as the process of marking something so that it could be identified, its foundation originates from the brand branded onto animals. Today a brand signifies virtually anything with an objective, regardless of whether it be revenue or politics, a brand is an innate aspect of specifying the worth of something in the consumer’s mind.
Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target audience, it’s objective is to create a mental image that the target market can identify with.
Brand Image – An image planted and nurtured through advertising and marketing and identity design. When someone states the brand names Lamborghini or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why people identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.
Branding Firms – If you look back at the origin of the majority of branding agencies you’ll discover that they are quite often re-branded advertising companies. When somebody states they are in advertising the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.
Brand Identity Designers – A brand identity designer is a visual designer that specializes in a kind of visual design that helps shape the public image of a company, a product or a company. Brand identity designers create logo designs, sign designs, packaging, as well as collateral products such as business cards, stationery, as well as pamphlets. Some visual designers also build websites as well as user interfaces. The necessary duty of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of affecting actions, outcomes and perceptions.
Featured signs/logos
Ferry Street Coffee Company | Logo Design | Retail Branding
This start-up coffee roaster and coffeehouse were actually opening in an old part of the community and hoped to project an old-fashioned vibe without coming across as monotonous or low energy. I achieved the two jobs via developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline that researches the causes and effects of diseases, especially the field of medicine that deals with the clinical evaluation of samplings of body tissue for diagnostic or forensic objectives.
The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a logo design.
Usually I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and even more unforgettable.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.
Given that the full name of the company has the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy impression.
In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather convey emotional journeys by means of the pictures they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they frequently convey whole stories using their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable Anaheim logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.
Coastal Wireless | Logo Design The lion’s share of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, while he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific variety of sea bird. When I turn a concept over to a customer I encourage them to talk about it with friends and family as well as with other people that they don’t even know so as to get objective judgements on the benefit of a concept. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept. Logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their business logo recognize how essential a logo is for their organization so they are way more vested in the end result. Every logo project has it’s share of obstacles, however the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a cramped segment of real estate to work with, nevertheless it really is the most necessary part of a published book because it is often the very first thing a person views in the book shop. With respect to a publisher, it’s the opportunity they will ever have to advertise their product and get their logo design in front of the individuals that purchase actual books.
This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and depart yet it looks like that in many cases 1 of the things people often tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of flight and it was definitely a victory.
Vintage Case | Logo Design
Vintage case specialized in brand-new cases for music instruments, which looked to be vintage cases. For this business logo design I tried to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dentistry logo designs can easily be one of the most challenging logo design projects considering that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the exact same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.
I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.
I actually love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.
Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to project.
The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be understood.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios desired a business logo which projected a sense of relaxation and connection for their new hair studio. I created a concept that didn’t go the obvious route of making simply a stylized orchid but instead crafted a logo design which implied an orchid in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in designing a company logo is usually the wrong path and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they really wanted to project to their customers.
Dazzo Arabians | Logo Design
ImageCo developed a unique logotype concept styled to display the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the very most immediately identifiable horse breeds in the whole world.
Las Cafe | Logo Design | Restaurant Branding
Las Coffee shop logo layout a small restaurant, design includes a modified manuscript typeface which floats over a group of ornate lines and dots.
Smart Kernels | Logo Design
A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.
The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it brands the company it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Anaheim interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site inspections, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This Anaheim logo design project was performed for a management expert that assists business professionals to develop into more successful at supervising people, expectations, and profitability.
On The Fly | Logo Design | Retail Branding
With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a place to market their pre-owned goods to other sports enthusiasts.
I designed their Anaheim business logo design along with a graphic that garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
MQ Farms | Logo Design | Branding
The MQ farms emblem design wasn’t really composed for an Anaheim area farm it was really developed for a commodities broker, and this particular business logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create an identity that projected esteem, success, and opulence.
Turning Point Foundation | Logo Design
The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the first go.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I’ve created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to develop a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.
commercial branding projects
