Anaheim, California Logo Design
Virtually every new Anaheim organization knows they require a logo, yet few entrepreneurs fully understand the pivotal role their organization logo will take in their becoming successful, or exactly why one logo design functions more effectively than another. A company logo has an immediate and long-term influence on the success of a business, go with the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life of a business.
The logos presented in the ImageCo portfolio help Anaheim, California businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
- Simplicity: simple logo designs do not demand contemplation, they can be comprehended in just a glimpse.
- Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at virtually any scale.
- Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
- Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and forty years from today.
Logo PORTFOLIO Volume 1
Ferry Street Coffee Company | Logo Design | Retail Branding
This budding coffee roaster and coffeehouse were opening in an older section of the city and hoped to cast a vintage tone without coming across as uninteresting or low energy. I fulfilled each of the jobs by means of creating a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline that investigates the root causes and consequences of diseases, especially the branch of healthcare that deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic intents.
The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.
Generally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and much more memorable.
Cool Springs | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.
Given that the full name of the company has the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.
In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers don’t capture locations or things but instead communicate emotional journeys through the pictures they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently share entire stories using their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I tried to do something comparable to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable Anaheim logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.
Coastal Wireless | Logo Design The bulk of business logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular kind of sea bird. When I turn a concept over to a customer I encourage them to share it with friends and family members as well as with folks that they don’t even know so as to get unprejudiced viewpoints on the worthiness of a design. Fortunately, he shared it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design. Logo designs are a weird animal in the design world because the people that are inclined to hire a professional to create their business logo comprehend how important a logo is for their business so they are much more invested in the end result. Every logo job possesses it’s allotment of challenges, but the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a slender slice of real estate to work with, yet it is the most critical part of a published book since it is often the initial thing a person views in the bookstore. Concerning a publisher, it’s the most ideal opportunity that they will likely ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.
This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and go however it seems like that in many instances 1 of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was definitely a winner.
Vintage Case | Logo Design
Vintage case focused in all new cases for music instruments, that appeared to be much older cases. For this brand concept I sought to come up with a logo that offered a fluid old style feel to it and could be utilized for everything from a web site to a label on brand new cases that seemed like they were from a different era.
Kujak Orthodontics | Logo Design | Sign Design
Dental care logos can easily be one of the most difficult logo design jobs because it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the very same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.
I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.
I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.
Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to communicate.
The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios required a company logo that projected a feeling of ease and connection for their new hair studio. I came up with a concept which didn’t go the obvious direction of crafting simply a stylized orchid but instead crafted a business logo that suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is generally the incorrect path and in this case, the design ended up not being about the flower but instead put the main focus on the emotion that they really wanted to forecast to their customers.
Dazzo Arabians | Logo Design
ImageCo created a unique logo design styled to display the unique physical traits of the Arabian kind of equines. With a distinctive head form and higher tail posture, the Arabian is one of the most quite easily recognizable horse breeds in the whole world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo design a little dining establishment, style consists of a modified script font style which floats over a team of ornate lines and dots.
Smart Kernels | Logo Design
A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the meaning behind a logo is equally as important as how it brands the enterprise it represents.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Anaheim, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms emblem concept wasn’t really produced for an Anaheim, California regional farm it was actually devised for an investments broker, and this particular brand was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projects assurance, effectiveness, and wealth.
Turning Point Foundation | Logo Design
The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Luckily, in this instance, I struck a bullseye with the very first shot.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to design a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.
