Anaheim, California Logo Design
Virtually every new Anaheim organization knows they are in need of a logo, however few new business owners fully understand the pivotal role their business logo can make in their becoming successful, or the reason that one logo functions more effectively than another. A company logo has a critical and lasting effect on the prosperity of a business, select the correct one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the longevity of a business.
The logos included in the ImageCo portfolio help Anaheim, California companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
- Simplicity: simple logo designs do not require deliberation, they can be grasped in merely a glimpse.
- Scalability: from labels to posters a scalable logo design will remain legible and just as emotive at every scale.
- Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
- Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
- Relevance: a business logo needs to be lasting and will feel as relevant today, tomorrow, and forty years from now.
Ferry Street Coffee Company | Logo Design | Retail Branding
This budding coffee roaster and coffeehouse were actually opening in an old section of the town and wished to project a vintage atmosphere without coming across as monotonous or low energy. I achieved each of the tasks by means of developing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline that analyzes the triggers and consequences of diseases, especially the branch of medicine which works with the clinical assessment of samplings of body tissue for diagnostic or forensic reasons.
The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.
Usually I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and even more meaningful.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.
Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy atmosphere.
In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but instead project emotional experiences through the pictures they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes convey whole stories through their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable Anaheim logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The bulk of logo design projects that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this particular type of sea bird. When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get impartial point of views on the worthiness of a design concept. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept. Business logos are a strange creature in the design world given that the people that are inclined to hire an expert to design their business logo realize how vital a logo is for their company so they are way more vested in the final result. Every logo design job possesses it’s allotment of hurdles, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a cramped slice of real estate to work with, however it is the most critical part of a published book given that it is ordinarily the first thing a person views in the book store. Regarding a publisher, it’s the optimal opportunity they will likely ever get to promote their product and get their logo design in front of the people that shop for actual books.
This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and depart nevertheless it seems like that in many instances one of the traits people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was definitely a victory.
Vintage Case | Logo Design
Vintage case specialized in brand new cases for musical instruments, that looked to be vintage cases. For this custom logo design I strove to come up with a logo that provided a fluid vintage feel to it and could be used for every thing from a web site to an insignia on brand new cases that appeared like they were from a different point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dentistry logo designs can be one of the most difficult logo design projects because it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.
I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.
I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.
Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to convey.
The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be understood.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios wanted a company logo that carried a feeling of peace and class for their new hair studio. I created a concept which didn’t go the obvious direction of creating merely a stylized orchid but instead crafted a company logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is in most cases the wrong course and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they really wanted to transmit to their patrons.
Dazzo Arabians | Logo Design
ImageCo developed a distinct logo concept styled to embody the unique physical traits of the Arabian type of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo design a tiny restaurant, style contains a changed manuscript font style which hovers above a team of ornate lines and dots.
Smart Kernels | Logo Design
A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the symbolism supporting a logo is equally as important as how it brands the organization it represents.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Anaheim, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site examinations, programming, research, interacting with the stakeholders of a project, building and construction management, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms business logo idea wasn’t really created for an Anaheim, California regional farm it was really devised for a commodities broker, and this particular logo design was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a graphic that projected trust, effectiveness, and luxury.
Turning Point Foundation | Logo Design
The Turning Point Foundation was entirely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Luckily, in this particular case, I struck a bullseye with the 1st go.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the business owner to produce a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.
