Anaheim Logo Design
- Simplicity: simple logos don’t require scrutiny, they can be understood in merely a look.
- Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at any scale.
- Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
- Relevance: a company logo needs to be timeless and should feel relevant today, tomorrow, and forty years from today.
Ferry Street Coffee Company | Logo Design | Retail Branding
This fledgling coffee roaster and cafe were actually launching in an older section of the city and hoped to project an old-fashioned feel without coming across as boring or low energy. I achieved both tasks by developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline which studies the causes and consequences of diseases, especially the field of healthcare which deals with the clinical examination of samples of body cellular material for diagnostic or forensic purposes.
The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.
Normally I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and a lot more memorable.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.
Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.
In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather reveal emotional journeys through the images they capture. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes convey whole stories using their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable Anaheim logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.
Coastal Wireless | Logo Design The majority of custom logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific type of sea bird. When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with other people that they don’t actually know so as to get impartial opinions on the merit of a design concept. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept. Logos are a weird animal in the design world because the people that are inclined to hire an expert to create their logo design realize how crucial a logo is for their organization so they are much more invested in the result. Every logo design job possesses it’s allotment of obstacles, but the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a cramped segment of real estate to work with, but it really is the most important part of a published book since it is in most cases the first thing a person sees in the book shop. Regarding a publisher, it’s the most ideal opportunity that they will likely ever get to advertise their label and get their logo design in front of the individuals that purchase actual books.
This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and go nevertheless it seems that in many cases one of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was surely a victory.
Vintage Case | Logo Design
Vintage case specialized in all new cases for music instruments, that seemed to be much older cases. For this brand design I strove to come up with a logo that provided a fluid retro feel to it and could easily be utilized for everything from a web site to a label on brand new cases that appeared like they were from another generation.
Kujak Orthodontics | Logo Design | Sign Design
Dental logos can be one of the most difficult logo design projects because it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their advertising in the very same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.
I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.
I really love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.
Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to project.
The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself will never have the opportunity to be understood.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios needed a logo that conveyed an atmosphere of contentment and connection for their new hair studio. I created a concept which didn’t go the obvious path of making just a stylized orchid but rather designed a logo that suggested a flower in the formation of a swirl featured in to the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to project to their clients.
Dazzo Arabians | Logo Design
ImageCo created a unique logotype design customized to manifest the unique physical traits of the Arabian type of equines. With an identifiable head form and very high tail posture, the Arabian is one of the highly immediately recognizable equine types in the entire world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo design a little dining establishment, design contains a modified manuscript typeface which floats over a group of elaborate lines and also dots.
Smart Kernels | Logo Design
A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the significance supporting a business logo is just as important as how it serves the company it represents.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Anaheim interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site evaluations, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This particular Anaheim logo design assignment was undertaken for a management consultant that helps business professionals to become more effective at overseeing people, expectations, and productivity.
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
Brewgrrs Restaurant | Logo Design | Restaurant Branding
