Antioch, California Logo Design

Nearly every new Antioch business knows they need a logo, however few entrepreneurs fully comprehend the essential role their business logo will perform in their financial success, or precisely why one logo design performs better than another. A logo design has an immediate and long-term impact on the prosperity of a company, select the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the life of a business.

The logos presented in the ImageCo portfolio help Antioch, California businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be timeless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo design of a bike developed for a Antioch, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an older part of town and wished to project a vintage atmosphere without coming across as monotonous or low energy. I fulfilled the two tasks via designing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscope slide and germs made for Antioch, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, especially the branch of healthcare that works with the clinical evaluation of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be extremely literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and a lot more unforgettable.

logo design with a jumping environment-friendly frog designed for a family fun facility in Antioch, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - made for Antioch, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers don’t shoot places or things but rather reveal emotional experiences by means of the photos they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I made an effort to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Antioch logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Antioch logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get neutral assessments on the merit of a design concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo realize how crucial a logo is for their company so they are much more vested in the final result. Every logo job has it’s portion of challenges, but the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Antioch, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most necessary part of a printed book because it is in most cases the first thing a person sees in the book shop. For a publisher, it’s the absolute best opportunity that they will ever have to publicize their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many cases 1 of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was surely a success.

 Antioch logo layout used for advertising and marketing as well as a tag style for Vintage Case includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be vintage cases. For this brand design I attempted to come up with a logo that had a fluid vintage feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Antioch, California, style include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo projects due to the fact that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design produced for a hair design workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that conveyed an atmosphere of relaxation and class for their new hair salon. I created a concept that did not go the obvious direction of designing merely a stylized orchid but alternatively created a company logo which suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they really wanted to transmit to their patrons.

Arabian horse logo design created for a steed cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo design tailored to exemplify the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the most immediately identifiable horse types in the whole world.

Las Coffee shop logo style a tiny restaurant, layout contains a customized script font which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design includes a customized manuscript typeface which floats over a group of ornate lines as well as dots.

Logo style for a software programmer the style functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the significance behind a business logo is just as important as how it serves the organization it stands for.

Evolve logo layout produced for a Antioch, California indoor designer, style attribute a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Antioch, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have been modified to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Antioch, California logo design job was undertaken for a management expert that enables business professionals to become more successful at handling people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a spot to market their previously owned items to other sports enthusiasts. I designed their Antioch logo design dsign with an illustration which garners the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Antioch, California regional farm it was really created for a products broker, and this particular company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a brand mark that projected self-assurance, effectiveness, and wealth.

 Antioch Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for externally encountering arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this particular case, I struck a bullseye with the 1st go.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to develop a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.