Arcadia, California Logo Design

Virtually every new Arcadia company realizes that they require a logo, yet few new business owners entirely understand the crucial role their organization logo can make in their success, or exactly why one logo design functions better than another. A logo design has an immediate and sustaining influence on the prosperity of a business, pick the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life of a company.

The logos included in the ImageCo portfolio help Arcadia, California businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Arcadia, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older section of the city and hoped to project a vintage atmosphere without coming across as boring or low energy. I fulfilled the two jobs by creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Arcadia, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the branch of healthcare that works with the laboratory examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and more meaningful.

logo style with a leaping environment-friendly frog created for a family fun center in Arcadia, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - designed for Arcadia, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional journeys through the pictures they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon first view, which I think is representative of almost all professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Arcadia logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Arcadia logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and colleagues and family as well as with folks that they don’t even know so as to get unprejudiced assessments on the worthiness of a design. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to design their logo realize how vital a logo is for their company so they are much more vested in the result. Every logo project possesses it’s share of difficulties, however the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Arcadia, California book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most essential part of a printed book given that it is in most cases the very first thing a person views in the bookstore. Regarding a publishing company, it’s the absolute best opportunity they will likely ever have to publicize their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases 1 of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was undoubtedly a victory.

 Arcadia logo design made use of for advertising as well as a tag design for Vintage Situation features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be antique cases. For this logo concept I tried to come up with a logo that possessed a fluid vintage feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo design produced for an orthodontist in Arcadia, California, layout include an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo design projects considering that it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the very same way dentists do every one of their logos would be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually really love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 characters startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair design studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated a sense of relaxation and elegance for their new hair studio. I created a concept that did not go the obvious direction of making merely a stylized orchid but alternatively delivered a company logo that implied a flower in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is frequently the wrong route and in this case, the design ended up not being about the orchid but alternately put the emphasis on the perception that they really wanted to forecast to their clients.

Arabian equine logo style produced for a horse ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo concept styled to manifest the unique physical traits of the Arabian type of equines. By having a different head form and high tail posture, the Arabian is one of the highly quite easily identifiable horse types in the whole world.

Las Coffee shop logo design a little restaurant, style includes a modified manuscript font which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style consists of a customized manuscript font style which hovers over a group of elaborate lines and also dots.

Logo style for a software developer the style functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in quite a few cases the substance behind a logo is equally as important as how it brands the organization it stands for.

Develop logo design produced for a Arcadia, California interior designer, layout attribute a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arcadia, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Arcadia, California logo design assignment was done for a leadership coach that aids business leaders to become more successful at managing people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their used goods to other sports enthusiasts. I created their Arcadia business logo dsign with an illustration that seizes the attention of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an Arcadia, California regional farm it was in reality created for a products broker, and this particular company was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a graphic that projects self-confidence, financial success, and opulence.

 Arcadia Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for externally encountering arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Luckily, in this case, I struck a bullseye with the 1st shot.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to produce a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.