Acute Care 360 ImageCo, Arcadia, California, CA,

ImageCo, Arcadia, California, CA,

Evolv Design logo designed by ImageCo, Arcadia, California, CA,

Red Panda Publishers logo designed by ImageCo, Arcadia, California, CA,

Arcadia, California, CA,

ImageCo, Arcadia, California, CA,
ImageCo, Arcadia, California, CA,

Mid Valley Pathology logo designed by ImageCo, Arcadia, California, CA,

FSA OK logo designed by ImageCo, Arcadia, California, CA,

Emerald Heights logo designed by ImageCo, Arcadia, California, CA,

Club Sapphire logo designed by ImageCo, Arcadia, California, CA,

Downtown Dogs logo designed by ImageCo, Arcadia, California, CA,

School board logo designed by ImageCo, Arcadia, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Arcadia, California, CA,

Stoney Forensic logo designed by ImageCo, Arcadia, California, CA,

Smart kernels logo designed by ImageCo, Arcadia, California, CA,

STRATEGIES ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to bear in mind that they can not refund the time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be determined by the quality of their design work, if the work in their design portfolio doesn’t contain actual examples odds are they won’t be able to produce a premium logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to mirror your personal vision for your organization. If a logo designer is not focused on actualizing your vision, the thing they are actually focused on is how fast they can get paid.

Arcadia LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs develop notable brand identities. We’ve performed brand identity design work for ranchers, schools, heart surgeons, wedding singers, cafes, retailers, and practically every other kind of business you can think of. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electric sign. Because of our sign first strategy our designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first method ensures that our logos are equally effective whether they are used in TV commercials or website headers, they are consistently identifiable, comprehended, and always remembered irrespective of scale or purpose.

American Made ★ Design

Something which really sets ImageCo apart from many of the design firms that you might possibly have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to do, we do in-house. Irrespective of the kind of project we take on, brand identity design, web page, trade show banners, or commercial sign, we do not, and never will contract out our customer’s work to companies based outside the US. Whenever you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a broker that increases the price of your design project and determines the terms of how we do business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new Arcadia business understands that they probably need a logo, yet few start-ups fully grasp the key role their logo design will perform in their success, or why one logo works more effectively than another. A business logo has an immediate and long term effect on the financial success of a business, go with the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Arcadia companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not need scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a business logo should be lasting and will feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It is a verb and a noun, it’s an identifying mark and the process of denoting something so that it can be distinguished, its foundation originates from the brand burned onto animals. Today a brand symbolizes virtually anything with an intention, regardless of whether it be revenue or government agencies, a brand is an intrinsic aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a target market, it’s goal is to develop a mental image that the target market can identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When someone says the brand names Lamborghini or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the history of the majority of branding agencies you’ll discover that they are often rebranded advertising and marketing agencies. When a person says they are in advertising and marketing many people will likely have a preconceived notion about what they do. Yet when somebody says “I’m in branding”… it simply seems more impressive, perhaps it’s since most individuals don’t know what it means to be in branding so it comes off as more mysterious and perhaps even attractive.

Brand Identity – Is an inclusive term that defines the visual elements of a product or business that influence view points. This primarily includes the name, the logo design, the packaging, the colors used however can additionally consist of sound, lighting, texture, signs, really anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps shape the image of a company, a product or a business organization. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral products such as cards, stationery, and also pamphlets. Some visual designers also build web sites as well as software interfaces. The vital duty of a brand identity designer is to develop the visual cues and a psychological tone with the objective of influencing actions, outcomes and also perceptions.

Featured signs/logos

Retro logo style of a bicycle created for a Arcadia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an older part of town and hoped to cast a vintage vibe without appearing as stodgy or low energy. I accomplished both tasks by means of designing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and also bacteria made for Arcadia medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and outcomes of diseases, mainly the field of medicine which deals with the laboratory evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and a lot more meaningful.

logo style with a jumping green frog designed for a household enjoyable center in Arcadia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and a tree - created for Arcadia travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but instead reveal emotional experiences through the pictures they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Arcadia logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Arcadia logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get objective opinions on the worthiness of a concept. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo design understand how essential a logo design is for their organization so they are much more vested in the result. Every logo job has it’s share of challenges, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Arcadia publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most critical part of a printed book given that it is in most cases the initial thing a person views in the book store. With respect to a publisher, it’s the opportunity that they will likely ever get to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances one of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was undoubtedly a winner.

 Arcadia logo layout made use of for advertising and marketing and also a tag layout for Vintage Situation includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be vintage cases. For this custom logo concept I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo created for an orthodontist in Arcadia, layout consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo projects because it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design features 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo layout developed for a Arcadia hair design studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that communicated an atmosphere of serenity and elegance for their new hair salon. I created a design that didn’t go the obvious route of making just a stylized orchid but instead delivered a logo that implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is usually the wrong course and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo design produced for a horse cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo design tailored to epitomize the unique physical traits of the Arabian type of horses. With a different head form and very high tail carriage, the Arabian is one of the highly immediately recognizable horse types in the whole world.

Las Cafe, A Arcadia restaurant logo layout a small restaurant, layout consists of a modified manuscript font style which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style consists of a customized manuscript typeface which hovers above a group of ornate lines and also dots.

Logo layout for a software program developer the style functions and also legendary Arcadia element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in quite a few cases the meaning behind a business logo is equally as important as how it brands the business it stands for.

Evolve logo design produced for a Arcadiainterior developer, style function a collection of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arcadia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location examinations, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Arcadia, the characters for letter V and A in center of the word progressed have actually been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Arcadia logo design project was carried out for a management coach that assists business professionals to become more efficient at supervising people, expectations, and profitability.

A Arcadia business logo design including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell their used products to other sports enthusiasts.

I designed their Arcadia logo design using an image which garners the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ ranches, this Arcadia company logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually designed for an Arcadia regional farm it was actually designed for a commodities broker, and this logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce an identity that projects confidence, financial success, and affluence.

 Arcadia Logo design for a nonprofit, Transforming Point Solutions - the logo style function for externally facing arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this case, I hit a bullseye with the very first shot.

Logo developed for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is similar to a renowned Arcadia sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to produce a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Electrical sign design for Arcadia restaurnat designed by Arcadia Sign Business
Arcadia logo design and brand identity design for Arcadia companies
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,

Logo designed by ImageCo, Arcadia, California, CA,

Logo designed by ImageCo, Arcadia, California, CA,

Logo designed by ImageCo, Arcadia, California, CA,

Logo designed by ImageCo, Arcadia, California, CA,

Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,
Logo designed by ImageCo, Arcadia, California, CA,