Acute Care 360 ImageCo, Arcata, California, CA,

ImageCo, Arcata, California, CA,

Evolv Design logo designed by ImageCo, Arcata, California, CA,

Red Panda Publishers logo designed by ImageCo, Arcata, California, CA,

Arcata, California, CA,

ImageCo, Arcata, California, CA,
ImageCo, Arcata, California, CA,

Mid Valley Pathology logo designed by ImageCo, Arcata, California, CA,

FSA OK logo designed by ImageCo, Arcata, California, CA,

Emerald Heights logo designed by ImageCo, Arcata, California, CA,

Club Sapphire logo designed by ImageCo, Arcata, California, CA,

Downtown Dogs logo designed by ImageCo, Arcata, California, CA,

School board logo designed by ImageCo, Arcata, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Arcata, California, CA,

Stoney Forensic logo designed by ImageCo, Arcata, California, CA,

Smart kernels logo designed by ImageCo, Arcata, California, CA,

POINTERS ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to keep in mind that they simply cannot reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design firm can only be determined from the quality of their portfolio, if the work in their portfolio does not contain real world examples chances are they will not be able to deliver a top quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s objective is to mirror your unique vision for your organization. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Arcata LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs establish memorable brand identities. We have undertaken brand identity design work for builders, schools, heart surgeons, party planners, bistros, retail stores, and virtually every other kind of business you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electrical sign. As a result of our sign first strategy our logo designs can, and have been employed in everything from garment labels to electrical signs. Our sign first technique ensures that our logo designs are equally effective whether they are used in TV commercials or web headers, they are consistently recognizable, understood, and always remembered no matter of size or use.

American Made ★ Design

Something which really sets ImageCo apart from other design firms that you probably have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to perform, we perform ourselves. Regardless of the kind of project we accept, logo design, web site, trade show banners, or retail sign, we do not, and never will job out our client’s projects to companies located outside the USA. Whenever you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and imposes the conditions of how my customers and I conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Nearly every new Arcata business knows they probably need a logo, however few new business owners fully grasp the essential role their logo design can make in their financial success, or the reason that one logo design performs far better than another. A logo has an instant and lasting effect on the prosperity of a business, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Arcata companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from label to billboards a scalable logo design will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they brand.
  5. Relevance: a logo design needs to be lasting and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is both a verb as well as a noun, it is an identifying mark as well as the process of denoting something so that it could be identified, its foundation comes from the mark burned onto livestock. These days a brand indicates basically anything with a motive, whether it be earnings or government agencies, a brand is an intrinsic aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are each from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s objective is to develop an image that the target market will identify with.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When somebody states the names Ferrari or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those products. Brand image is why individuals identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the history of the majority of branding firms you’ll discover that they are frequently re-branded marketing and advertising companies. When somebody states they are in advertising and marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps form the perception of a business, a product or a business. Brand identity designers create logo designs, sign designs, product packaging, and collateral products such as cards, stationery, and sales brochures. Some identity designers also design websites as well as user interfaces. The necessary duty of a brand identity designer is to establish the visual cues and also an emotional tone with the objective of affecting actions, end results and understandings.

Featured logos & signs

Retro logo layout of a bike created for a Arcata coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an old section of the city and really wanted to visualize a vintage vibe without appearing as boring or low energy. I accomplished the two tasks via designing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and germs designed for Arcata medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and outcomes of diseases, mainly the branch of medicine which deals with the laboratory examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and much more unforgettable.

logo style with a leaping green frog developed for a household enjoyable facility in Arcata.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and also a tree - made for Arcata traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the pictures they record. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Arcata logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Arcata logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get unbiased opinions on the merit of a concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world because the people that have a tendency to hire an expert to create their business logo comprehend how important a logo is for their company so they are way more vested in the final result. Every logo design job possesses it’s allotment of challenges, but the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Arcata book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most vital part of a published book because it is in most cases the very first thing a person sees in the book store. For a publisher, it’s the absolute best opportunity that they will likely ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences one of the items people often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was surely a winner.

 Arcata logo layout utilized for advertising and also a tag layout for Vintage Situation features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be vintage cases. For this business logo concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Arcata, design consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo projects due to the fact that it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo includes 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo layout created for a Arcata hair layout studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that related a feeling of tranquility and connection for their new hair studio. I created a concept which didn’t go the obvious route of making simply a stylized orchid but instead created a company logo which suggested a flower in the pattern of a swirl blended into the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo design created for an equine cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original logo concept customized to symbolize the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and higher tail posture, the Arabian is one of the very most easily identifiable equine breeds in the whole world.

Las Cafe, A Arcata restaurant logo design a little restaurant, design consists of a modified manuscript font which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout consists of a modified manuscript typeface which hovers over a group of luxuriant lines and dots.

Logo design for a software program developer the design functions as well as legendary Arcata component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the symbolism behind a logo is equally as important as how it serves the business it represents.

Progress logo layout developed for a Arcataindoor designer, style attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arcata interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Arcata, the personalities for letter V as well as A in middle of the word advanced have been customized to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Arcata logo design project was done for a management consultant that aids business professionals to develop into more effective at managing people, expectations, and productivity.

A Arcata business logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell their secondhand equipment to other sports enthusiasts.

I designed their Arcata logo design design using a graphic that seizes the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo style MQ ranches, this Arcata company logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really designed for an Arcata regional farm it was really created for an investments broker, and this particular logo design was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop an identity that projected esteem, success, and luxury.

 Arcata Logo design for a nonprofit, Turning Point Solutions - the logo design function for externally encountering arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Thankfully, in this case, I nailed a bullseye with the 1st go.

Logo design created for using a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a well-known Arcata sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Electrical sign design for Arcata restaurnat designed by Arcata Sign Company
Arcata logo design and brand identity design for Arcata commercial businesses
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,

Logo designed by ImageCo, Arcata, California, CA,

Logo designed by ImageCo, Arcata, California, CA,

Logo designed by ImageCo, Arcata, California, CA,

Logo designed by ImageCo, Arcata, California, CA,

Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,
Logo designed by ImageCo, Arcata, California, CA,